Wishpond Announces Acquisition of Brax.io – a Provider of Ad Management Software Solutions

-

August 30, 2021

MatchCraft-Announces-Support-for-Google-Smart-Bidding

Creator of award-winning digital ad platform, AdVantage™, announces support for Google Smart Bidding

Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology.

Marketing Technology News: Neustar Reaches Call Authentication Services Agreement with Prove

Offering partners, and in turn their advertisers, the tools they need to be successful has been the driving force behind MatchCraft’s 23+ years of operation and was a key factor in the decision to incorporate Google’s Smart Bidding into its suite of services. MatchCraft’s proprietary bidding algorithm lies at the core of its AdVantage platform alongside its budget optimization, campaign management and reporting technology and offers partners the ability to manage multi-channel campaigns in a scalable manner. “The decision to invest in adding new capability was based on the criteria that, historically, many of MatchCraft’s development decisions have been based on: providing additional value to our partners and opportunity for enhanced performance for their local merchant campaigns,” states CEO Sandy Lohr. By giving partners a wide range of options and solutions, campaign managers can apply the right tool at the right time in a way that supports their business goals.

MatchCraft’s long history of supporting resellers provides them with insights into the unique needs of partners. By supporting the options that clients are interested in, clients are empowered to manage their business and their campaigns in a way that makes the most sense for their organization.

MatchCraft is eager to demonstrate how its combined solution can help your organization maximize cross-channel performance and help you deliver more for less. Schedule a demo with us or get directly in touch with our Business Development team: in the US or APAC call Brad Petersen, at +1 888 502-7238, In EMEA or LATAM call Jeff Chew at +31 10 3100 881.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

Agillic Welcomes Its Ninth NGO Organization, Expanding Its Local And International Support To Third Sector Clients

By

-

August 30, 2021

Agillic Welcomes Its Ninth NGO Organization, Expanding Its Local And International Support To Third Sector Clients

Despite the challenges posed by the pandemic, the public’s desire to help others remains steady, if not even greater. A report from the Swedish Fundraising Association₁ shows a sharp decline in donations from companies during 2020 – yet over 60% of charities stated that contributions from the public increased. The total level of donations remained the same as the previous year.

To unlock these donations, the role of marketing automation has been more important than ever in the past two years. To overcome restrictions and reach willing donors, more and more charity organisations are looking to digital channels. According to a November 2020 poll by the British Charities Aid Foundation,₂ almost half of UK charities (47 %) had already changed the way that they fundraised due to the pandemic, whilst just over half (53 %) said they needed to make a shift to a more online fundraising approach because of the crisis.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

Better customer experiences at the Danish Red Cross

For those organisations which have already adopted digital tools, the benefits are clear. An example is the Danish Red Cross, which has used Agillic for their fundraising communication since 2019. With Agillic’s flexible data model, they have built optimised communication flows and have increased efficiency in both text and email communication. Says Charlotte Albrechtsen Christensen, Head of Individual Giving and Fundraising at the Danish Red Cross:

“Agillic supports our strategic objective of creating loyalty – and on an operational level, the platform enables us to be more efficient in our daily work.”

Fundraising innovation at DanChurchAid

Another example is DanChurchAid, who has been using Agillic to reimagine their digital fundraising approach since 2019. Kenneth Andersen, Digital Project Manager at DanChurchAid comments:

“Fortunately, a lot of people wish to support DanChurchAid. Part of our job is to make it as easy as possible for them to do so by reaching them in the relevant channels. We also have an obligation to spend the funds we are given wisely, meaning working effectively, to be able to pass as much as possible on to people in need. It is part of our core values to continually innovate and rethink our approach both in the field and in our fundraising and communication activities. And this is what we see the Agillic platform can help us do – and in the process of selecting our new customer marketing platform, we discovered there are a lot of qualified Agillic competencies that can help us fulfil our ambitions.”

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

More money left for the cause

For Agillic, NGOs and charities represent a high-priority industry with great potential. With our recent win, today there are nine organisations within the industry on our client list, including DanChurchAid, Hjerteforeningen, Børn Vilkår, and the Red Cross in Denmark and Sweden. For these clients, benefits include personalised flows to increase loyalty, a higher degree of efficiency in fundraising activities, and a seamless experience across owned and paid media. Put simply, Agillic’s NGO and charity clients use our platform to increase their donations and, therefore, their impact.

Emre Gürsoy, CEO of Agillic comments:

“Working with the NGO and charity industry feels especially meaningful and rewarding for us, and we are happy more and more organisations are discovering the difference our software can make, especially in these times. Attracting and retaining loyal donors with respectful and personalised communication – and spending less money on administration and more on the cause – are true benefits for our clients.”

MarTech Interview with Lisette Huyskamp, CMO at Productsup

By

Paroma Sen

-

August 30, 2021

MarTech Interview with Lisette Huyskamp, CMO at Productsup

[vc_tweetmeme]

Lisette Huyskamp, CMO at Productsup chats about her new role while sharing a few top-of-mind marketing and martech best practices and tips:

________

**Welcome to this MarTech Series chat, Lisette! Please tell us more about your (new!) role at Productsup.**

I started with Productsup in January 2021 as their Senior Vice President of Marketing, where I helped lead global marketing functions, growing the department, driving go-to-market strategies, and assisting the general growth of the company. Now moving up to the title of CMO, I’m excited to lead such a strong marketing team while working on development, innovation, brand awareness, and consumer engagement for Productsup.

Marketing Technology News: MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

What are some of the challenges that are plaguing marketing minds of today that you’d like to highlight?

Working in the industry for more than 20 years, I’ve seen marketing teams and executives thrive and starve, both usually for the same reasons. One of the challenges I’ve noticed is building an agile organization that easily adapts to change. IT and marketing are both such dynamic industries, from creating/utilizing new measurement or communication tools to identifying trends via physical locations and online platforms. The most successful teams I’ve been part of are not afraid to change methods, processes, or tools to capitalize on whatever is trending at the time. It’s also important to retain as much talent as possible. Lastly, there is no greater asset to a successful marketer than meaningful data. I recommend marketers to look at data not just for marketing costs justification, but to get the full story of the buyer and their shopping journey, where they look when shopping, and what matters to them.

What are some of the top digital marketing processes and trends that marketers of today need to be paying more attention to?

I think all marketers need to better understand how to use quality data to make intelligent decisions for the brand. This starts with the ability to identify quality data, which is not synonymous with large amounts of data. Quantity does not equal quality. Marketers who are able to identify major customer trends from their datasets AND can utilize them for a marketing plan will find the most success. At the same time, they are navigating increasingly complex paths between products, services, and customers. One can’t simply optimize campaigns here and there. What’s needed instead is a radical rethink, a move from mere optimization towards truly transforming relationships.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

As marketers find new martech processes and martech tools to help them measure their analytics and enhance outreach and campaign efficiency, what are some of the top factors they should be keeping in mind to optimize this?

I have yet to see a martech process or tool that requires no human intelligence – While tooling enables you to make smarter decisions, leading to enhanced outreach results and campaign efficiency, especially with the advancements with machine learning and AI, there is still a need for human intelligence and experience to make it successful and get the best ROI possible. The tool is a medium to determine the solution, but it should never be the sole solution.

Optimization is also not the sole solution either. Martech tools can provide a pretty in-depth analysis of consumer trends within minutes (seconds even), but by sacrificing time for the full picture, you miss opportunities your company/brand can utilize on the marketing front. I encourage marketers to look at the full picture and make bold steps.

A few thoughts on the future of marketing and the future of martech?

When it comes to the future of marketing and martech, I’d advise marketers to keep the four E’s in mind on whatever project they work on: engagement, experience, exclusivity, emotion. Consolidation of your tech stack is also increasingly important. A piecemeal approach won’t get you far. You need strong platforms that give you full control over your business and enable agility and growth.

Top martech tools that you’ve often relied on (and why!). A quick dive into your martech stack at Productsup?

Supermetrics – I like this tool as there’s a good integration with Google Data Studio, along with many other connectors.

ON24 is great for marketers looking to run webinars, record online events, and engage with participants in a stellar way.

Bynder is my go-to digital asset management solution. It helps us make better use of our marketing assets.

Qlik is my favorite business intelligence platform: amazing data processing speed and great UX.

Some last thoughts and takeaways for marketing and sales leaders to keep in mind through 2021?

I encourage marketing and sales leaders to think big and align with the business. I also encourage them to be transparent with each other, especially when it comes to what’s feasible and what’s not. Don’t be afraid to disrupt the status quo. Stay agile, so you can respond to fast market changes. And keep learning! I think getting it 80% right is fine, as long as you learn from it. If you focus on perfection, you might still not get it 100% right, but you’re likely to miss the learnings.

Marketing Technology News: MarTech Interview with Rodolph Barrere, Co-founder and CEO at Potloc

[vc_tta_tabs][vc_tta_section title=”About Productsup” tab_id=”1544515685282-bf64247e-9d9aeec0-8908″]

Productsup provides an intuitive SaaS for product content integration, optimization and distribution in commerce. Offering a range of solutions like feed management, marketplace integration, seller / vendor onboarding and product content syndication, Productsup helps brands and retailers validate, structure and enrich their product content for thousands of retail and digital channels, including Amazon, Walmart, Google and Facebook.

[/vc_tta_section][vc_tta_section tab_id=”1544515685339-cf6c9bcd-6b1aeec0-8908″ title=”About Lisette“]

Lisette Huyskamp is the CMO at Productsup

[/vc_tta_section][/vc_tta_tabs]

[vc_tweetmeme]

Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast Featuring Metadata.io, ON24 and more!

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io

Marketing Technology Highlights of The Week: Featuring WPP, Dialpad, RollWorks, Medallia and more!

By

MTS Staff Writer

-

August 30, 2021

Marketing Technology Highlights of The Week: Featuring WPP, Dialpad, RollWorks, Medallia and more!

Online buyers today do over 70% of their own product and brand research via reviews, websites, social media and other channels before interacting with a brand directly, this puts the onus on marketers to add valuable content and insights to feed every stage of the prospect and customer journey – what marketing technologies and marketing practices have enabled efforts among top B2B marketers?

Find out more from these martech and marketing tips, insights, predictions and takeaways in this weekly highlight:

______

MarTech Quote-of-the-Week!

With the disappearance of third-party cookies, things are going to get interesting in the programmatic space in particular. It’s here that marketers are going to have to interrogate their approaches along two different axes: scale and quality.

–Hannah Stewart, VP Marketing at Zeotap

Top MarTech News of The Week: 23rd August to 27^th August 2021

MarTech QnA with the Expert

MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach — **Read More!**

Many businesses are still not executing well on the fundamentals. Search does not work well on many sites, and that can have a very meaningful impact on 20-50% of your customers, who will likely bail if they can’t find what they are looking for or the results are just clearly all over the place. Product information and content is poor, and that is at the heart of the whole purpose of your site, isn’t it? And the ability to look up order status as well as clear communication via text message and email are often broken or lead to customer frustration. Why does Amazon consistently score so well in customer satisfaction? They get the fundamentals right. –Brian Walker, Chief Strategy Officer at Bloomreach

MarTech Articles on Enhancing your CX, What Drives Mobile Marketing, The Benefits of Marketing Automation!

Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast Featuring Metadata.io, ON24 and more!

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io

As Gaming Becomes An All-American Pastime; What Should Advertisers Keep in Mind

By

Matthew Pierce

-

August 30, 2021

As Gaming Becomes An All-American Pastime; What Should Advertisers Keep in Mind

For many people, the word “gamer” connotes a stereotype of a reclusive teenage boy holed up in his parent’s basement playing video games. The reality has been shifting for a long time, but the pandemic has flipped it on its head entirely. Gamers are, in fact, most Americans — and they come in as many stripes.

During the height of the lockdown, 80 percent of U.S. consumers played a video game, according to The NPD Group. That includes people of all ages: The time people between the ages of 45 and 54 spent on gaming increased 54 percent during a six-month period last year, and dollars spent by this segment increased 76 percent.

Today, the average age of a video game player is 31, and about half of players are women, according to data released by the Entertainment Software Association this month, which estimates that there are 227 million gamers in the U.S. today, up 5.8 percent from a year prior.

Marketing Technology News: MarTech Interview with Charlie Silver, Founder and CEO, Permission.io

For advertisers, the growth of gaming requires a shift in thinking to tap what has become a $175 billion global industry. Gamers are no longer a niche to target with specialized products and services. Games and the industries built around them — including livestreaming platforms like Twitch and sites such as GamesRadar and PC Gamer that provide high quality content for gamers to connect with — are an essential way of reaching all types of audiences today.

“We’re a resource to make sure that people are staying in games longer and getting the most out of them,” said Tim Clark, brand director at PC Gamer. “We support the full journey, from discovering games to shopping for and buying them, and ultimately to making sure they enjoy whatever they have purchased.”

What do advertisers need to know about the gaming world? For one, games vary greatly. They include first-person shooter games like “Call of Duty” and narrative-led series such as “The Legend of Zelda,” but more often they are the puzzle and card games that offer a quick jolt of entertainment on mobile phones to teenagers and grandmothers alike.

Gaming is becoming an attractive pastime because it brings joy, provides mental stimulation, relieves stress and inspires, according to respondents to the ESA study. When in-person gatherings were not possible, it was also an important way to connect socially with friends. People held birthday parties and weddings in games and formed romantic relationships through interactions on Discord, a chat platform popular with gamers. The BBC called gaming “a social lifeline.”

Marketing Technology News: MarTech Interview with Carrie Palin, SVP & CMO at Cisco

Monetization strategies are evolving as the market grows, and in-app ad and product placement opportunities are a growing business. Earlier this month, Google announced that it plans to expand ad targeting options within mobile games. Netflix is also jumping into the game, with plans to add games to its existing video platform, a move that one analyst notes will help the entertainment company deepen engagement and increase time customers spend on the platform.

It’s no surprise that Google is focusing on mobile games, given that they comprise the lion’s share of gaming revenue. Nearly half of all gaming revenue last year, or $86.3 billion, came from mobile games, according to a Newzoo estimate reported by The Wrap.

“Mobile’s low barrier to entry — as well as the widespread availability of smartphones — make it an ideal place to start gaming for newer players across all regions,” Tom Wijman, Newzoo games market lead analyst, says in the article.

New mobile gamers, who started playing during the pandemic, skew younger than the overall gamer base, according to a recent Facebook Gaming report, and they prefer ad-supported games to other monetization models — good news for marketers.

Though mobile games seem like they would offer quick entertainment, players actually spend extensive time on them — an average of 4.2 hours daily, per AppAnnie. Last year, consumers downloaded more than 80 billion mobile games, an 18 percent increase from the year prior.

The growth of video games is expected to outlast the anomaly of 2020. ESA noted that gaming numbers have remained strong even as people are getting vaccinated and social gatherings are happening again. Many people invested in gaming over the last year, purchasing consoles, PC hardware and accessories and are likely to continue using their new gadgets, Mike Minotti wrote in VentureBeat

“Someone who spent $500 on a PlayStation 5 isn’t likely to just let it collect dust under their TV,” he noted.

Marketing Technology News: MarTech Interview with Urvish Vashi, Chief Operating Officer, HighRadius

Mspark Hires Steve Templeton as Vice President of Marketing

By

-

August 30, 2021

Mspark Hires Steve Templeton as Vice President of Marketing

Mspark, a national advertising  company, has hired Steve Templeton as Vice President of Marketing.   In his new role, Steve is responsible for marketing functions, including go-to-market strategy, demand generation, and digital and social engagement.

Marketing Technology News: 1000 Views At A Time – How Rebranded PubTok Plans To Revamp Marketing On TikTok

“I am excited to have someone with Steve’s broad range of experience in our industry to drive our marketing strategy and lead our team moving forward,” Chief Customer Officer Brian Blackman said. “Steve will be an asset to our marketing team and organization with his background, and I look forward to all he will achieve in his new role.”

Prior to joining Mspark, Steve held several Sales and Marketing leadership positions within Media and Advertising and most recently served as CMO for a Private Equity owned portfolio of companies.  He has more than 20 years of experience driving digital transformation, data and marketing analytics, as well as client campaign and performance initiatives for companies like Valassis, Los Angeles Times Media, and USA Today Network. He holds a Bachelor’s Degree in Marketing from Marquette University in Milwaukee, WI.

Marketing Technology News: MarTech Interview with Carrie Palin, SVP & CMO at Cisco

Influence Mobile Named One of Washington’s Best Workplaces in 2021

By

-

August 30, 2021

Influence Mobile Appears on the Inc. 5000 for the Second Consecutive Year, Ranking No. 534 With Three-Year Revenue Growth of 1,171 Percent

Puget Sound Business Journal recognizes startup’s commitment to company culture and employee growth

Rewarded engagement company Influence Mobile today announced it was recognized as one of Washington’s Best Workplaces by the Puget Sound Business Journal. Influence Mobile came in at the third spot in the small company category based on how the company scored in employee satisfaction surveys, benefits and compensation, leadership transparency, workplace perks and more.

Marketing Technology News: IBM Announces New Innovations and Insights using AI and Cloud technology for 2021 US Open, Enabling…

Led by founder and CEO Daniel Todd, Influence Mobile has always had an employee-first philosophy. Over the years as a business leader Todd has learned that what people care most about is having real ownership in their job, and having things clearly communicated to them. He instills these principles at Influence Mobile, promoting flexibility, encouraging social interaction and recognizing employees’ contributions to the success of the company – which has been more important than ever during these unprecedented times.

“Our motto at Influence Mobile is simple: treat others the way you want to be treated,” said Todd. “It may seem cliche but I have found that when you follow that mantra both in your personal life and in the workplace, you tend to make decisions that are better for everyone. It’s really proven to work as we’ve had no one leave the company voluntarily in the last five years.”

In addition to providing competitive benefits, wages and bonuses, Influence Mobile offers volunteer and mentorship opportunities with local organizations, hosts non-mandatory virtual happy hours to keep staff connected and recently commissioned a new team to help brainstorm ways to improve everyone’s work/life balance which included sending out surveys to better get to know what the staff’s current needs and likes are.

“We’ve been able to exceed our metrics and goals as a company because of the dedication and commitment from our employees at Influence Mobile,” continued Todd. “I am so proud to see this team recognized for their success, especially during such times of uncertainty. I can’t wait to see what we do next.”

Marketing Technology News: MarTech Interview with Isabelle Papoulias, CMO at Mediafly

IAS Accelerates Growth in Australia and New Zealand with Senior Appointments

By

-

August 30, 2021

IAS Accelerates Growth in Australia and New Zealand with Senior Appointments

Integral Ad Science, a global leader in digital media quality, announced two senior appointments in Australia and New Zealand (ANZ) to continue the company’s growth in the region. IAS has promoted Clem Birdsall to the role of Strategic Partnerships Director and hired Grace Parker as the Commercial Lead in ANZ.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

IAS has promoted Clem Birdsall to the role of Strategic Partnerships Director and hired Grace Parker as the Commercial Lead in ANZ

In his new role, Clem will lead IAS’s publisher and programmatic business in the region. He will work closely with publishers, brands, and agencies to navigate opportunities in contextual targeting and avoidance, supply path optimisation, and programmatic buying efficiency with IAS’s solutions. Previously, Clem was a Sales Director at IAS, supporting publishers across Northern Europe, the Middle East, and Africa. Prior to that, he held several commercial roles at News Corp working across key business units, including News Corp Australia, News UK, Dow Jones, and REA Group.

As the Commercial Lead, Grace is tasked with building strong partnerships with agencies and brands across Australia and New Zealand. Her role focuses on helping advertisers leverage IAS tools that drive transparency and operational efficiency, achieve Quality Impressions™, and increase control over contextual environments. Previously, Grace has held sales and business development positions within the adtech industry in Sydney and London. Most recently, she was a Strategic Partnership Manager at Bench Media and a Senior Sales Manager at Blis, bringing key experience in driving revenue growth.

Marketing Technology News: Neustar Reaches Call Authentication Services Agreement with Prove

“Customer obsession is our number one priority at IAS, and as programmatic growth accelerates, we’re using our technology and data to create greater value for clients. We continue to forge strong relationships with agencies and brands in Australia and New Zealand. Both Clem and Grace join us with a wealth of commercial experience, making them well-positioned to continue this momentum and drive growth for IAS. We will continue to expand our local customer support team as well. I look forward to our growing team strengthening industry relationships, providing excellent customer service, and driving market-leading solutions in ANZ,” said Jessica Miles, Country Manager ANZ, IAS.

“Our partners in Australia trust IAS as an industry leader in digital media quality and recognise our consultative approach to help them drive results,” said Clem Birdsall, Strategic Partnerships Director, IAS. “I look forward to applying my global industry experience to strengthen our leadership position in ANZ, and I’m thrilled to be leading the charge to foster deeper relationships with our publisher and programmatic customers.”

“IAS is experiencing exciting growth across programmatic, CTV, and social platforms, and I am delighted to join at this critical point in the company’s journey,” said Grace Parker, Commercial Lead ANZ, IAS. “I look forward to leveraging my wealth of adtech experience to partner with brands and agencies to help them take advantage of IAS’s leading solutions.”

Marketing Technology News: MarTech Interview with Isabelle Papoulias, CMO at Mediafly

PepsiCo Chooses CropX to Achieve Global Sustainability Goals

By

-

August 30, 2021

PepsiCo-Chooses-CropX-to-Achieve-Global-Sustainability-Goals

PepsiCo selected CropX’s technology to help its potato producers become environmentally sustainable

CropX, a leading global Ag Analytics provider and PepsiCo México, an American multinational food, snack and beverage corporation headquartered in U.S.A., expand their collaboration to help PepsiCo’s Mexican potato farmers reduce water and fertilizer consumption, improve soil health, lower greenhouse emissions and improve crop yields. By collaborating with CropX, PepsiCo can now help growers in Latin America improve farm input application efficiency and become environmentally sustainable, providing its growers with CropX’s data-driven farm management solutions.

PepsiCo has set a number of interconnected goals that aim to contribute to its positive water impact, designing its efforts and partnerships to enable long-term, sustainable water security for its business, and setting the ambitious goal of 15% water reduction by 2025. As part of this effort, CropX collaborates with PepsiCo Mexico (PepsiCo’s largest operation in Latin America) to help the producers supplying the potatoes used for its products reduce the water used for potato production.

Marketing Technology News: Neustar Reaches Call Authentication Services Agreement with Prove

CropX ran pilot tests in partnership with PepsiCo Mexico of the sensors and technological solutions offered by CropX, with the objective of demonstrating reductions in water used for potato production under drip and pivot irrigation. CropX’s sensors were deployed across several fields owned by two farmers supplying PepsiCo. The data collected by CropX’s sensors was monitored continuously throughout the season and the actionable insights generated by CropX’s algorithms helped the farmers make science-based decisions. To demonstrate the benefits of sustainable agriculture using state-of-the-art technologies, PepsiCo compared the results of the ‘Best Ag Practices 4.0’ plots vs. the control group, where the farmers used standard practices. The results were significant – ‘Best Ag Practices’ plots where CropX tech was used achieved higher yield, while applying 15% less water and less fertilizers, compared to the control group. The combined water and fertilizer savings had also curbed down greenhouse gas emissions significantly.

“We strongly believe Digital Agro technologies will unlock greater value in the farm system and will become a key enabler in the sustainability journey. We have developed an ambitious digital strategy for México and LATAM aimed at increasing the efficiency across the agro supply chain and reducing the use of resources such as water. In México, the water crisis poses major challenges; that is the reason we are piloting and deploying digital technologies to save water while improving yields” said Servando Valdez, Agro Director Lead for PepsiCo México,

“Water scarcity in Mexico is severe, and with an ever-increasing demand, combined with the fact that agriculture accounts for almost 78% of water use, certain cities in Mexico risk being void of water. “With PepsiCo using CropX’s data-driven soil management platform in large scale we have the opportunity to make a huge impact and to significantly improve water-use inefficiency and soil health for potato production in Mexico.” said Matan Rahav, Director of Business Development at CropX. “The collaboration with PepsiCo will help the Mexican potato farming industry become more efficient and sustainable. We’re very excited to have partnered with one of the world’s leading food corporations which has committed to help tackle some of the world’s most pressing challenges.”

Producers working with PepsiCo Mexico can now get the benefits of CropX sensor technology and artificial intelligence software – from money savings by irrigation and fertilizer efficiency and higher yields by optimizing water usage, to the peace of mind that comes from maintaining the ideal environment and growing conditions for crops. Together, PepsiCo and CropX will empower Mexican potato producers to improve farm management practices.

Marketing Technology News: Sitel Group® Completes Acquisition of Sykes Enterprises, Incorporated Creating a Leading Global CX…

Kronos Advanced Technologies Inc Announces Livestream Integrated E-Commerce Platform

By

-

August 30, 2021

Kronos-Advanced-Technologies-Inc-Announces-Livestream-Integrated-E-Commerce-Platform

KRONOS ADVANCED TECHNOLOGIES, INC., an innovation-driven product development and production company that has significantly changed the way air is moved, filtered and sterilized is pleased to announce that the Company has integrated livestream e-commerce platform, to allow influencers and Kronos product fans to earn income by livestreaming their excitement of the in-person product experiences and share their positive involvement with the Kronos® air purification products.

Marketing Technology News: Sitel Group® Completes Acquisition of Sykes Enterprises, Incorporated Creating a Leading Global CX…

Kronos is hiring a livestream commerce team to develop this venue.

Techcrunch.com recently published an article titled Livestream e-commerce: Why companies and brands need to tune in. “Livestream e-commerce has taken off in China in the last few years and is expected to yield more than $60 billion this year. In 2019, 37% of online shoppers in China (over 265 million people) made purchases on livestreams — and that was well before quarantine. In 2020, it’s estimated to have reached around 560 million people. Last December, Walmart livestreamed shopping events on TikTok. Amazon released a live platform where influencers promote items and chat with customers. Instagram launched a Shop feature that encourages users to browse and buy within the app. Facebook also kicked off Live Shopping Fridays for the beauty and fashion categories.”

With the impact of COVID-19 on the retail industry, Kronos decided to fill the gap not only for consumers interested to recreate more visual shopping experience, but also to adapt to shopper demand for remote one-on-one browsing and buying options. “As Kronos management is developing ways to adjust to the new normal -post-COVID, we are looking at no-risk, yet scalable distribution and marketing channels that will deliver to our online shoppers a more engaging, entertaining and useful shopping experience in the industry,” commented Michael Rubinov, Kronos President.

Kronos integrated live stream platform and safe air marketplace allows Kronos product fans and enthusiasts to connect with their community and sell Kronos® products on a secure online shopping platform.

Marketresearchfuture.com published that “Global Live Streaming Market is projected to reach USD 247,275 Million by 2027, growing continually at 28.1% CAGR throughout the forecast period.”

The live streaming market growth can be attributed to live videos or live streaming activities that have significantly increased since 2015. Social platforms are the key source of live video content, and TV is the most popular type of live video content accessed. Brands and public figures started actively interacting with their intended audience through online platforms like YouTube, Instagram, and Facebook. With the growing popularity of eSports and video games increasing among all age groups, live video game streaming gained greater momentum. The Interactive Advertising Bureau (IAB), in one of its reports in 2018 stated that more than 67% of consumers globally streamed live video content and over 52% of that group preferred free, ad-supported live streaming over subscription-based and à la carte services. Additionally, around 47% of consumers globally have reported having increased their live streaming time since 2019. Resultantly, the global live streaming market is growing continually at a rapid pace. Moreover, the expanding population and the escalating urbanization rate across emerging regions positively impacts market growth. Furthermore, the rapid economic growth has provided impetus to the growth of the market over the past couple of years.

COVID-19 Analysis

The COVID-19 outbreak has positively impacted the live streaming industry. The full to partial lockdowns imposed worldwide to control the spread of coronavirus increased live streaming activities by almost 50% compared to the pre-COVID period. In April 2020 alone, several live streaming platforms witnessed a significant increase in viewership. The coronavirus lockdown caused huge revenue losses across many industries and closed down several manufacturing facilities across the globe, putting a brake on production, but live video streaming activities have spiked further. Analyzing the trend during the COVID-19 crisis, when people are still maintaining social distancing and avoiding public gatherings, it is seen that live streaming has increasingly become the preferred option for concerts and other big events. This scenario is estimated to increase the growth rate of the market during the forecast period (2020 – 2027).

Live streaming attracts more audiences as most people prefer to watch live video over reading a blog or social posts. Due to the spread of COVID-19, countries across the globe went under lockdown. Resultantly, various events and shows got canceled, leading to a significant rise in live streaming activity worldwide. Especially in April, various OTT platforms, including Twitch, Facebook gaming, and YouTube, witnessed a massive growth in live viewership globally.

Rising video streaming activities by users across verticals drive market growth. Besides, the growing need for greater brand engagement and reach through live videos boosts the growth of the market. Moreover, the growing viewership of OTT platforms and live streaming content, alongside the increasing numbers of Internet and smartphone users, are the other factors expected to influence the market growth.

Emerging markets across the globe present untapped opportunities for the consumption of live video content. The emergence of the live streaming platform that enables potential buyers to connect and interact in real-time to buy and sell the hottest collectibles plus items they want -offers significant growth opportunities. Live-streaming platforms and marketplaces are tapping into the collectible and enthusiast communities in developing regions to position themselves to capitalize on live streaming’s early success.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

Kronos sells the world’s most efficacious, patented air purifiers that are also much quieter compared to HEPA air purifiers. The noise level ranges from 22dB (sleep mode) to 57dB (turbo mode) and averages at 34dB, which is half of traditional air purification systems while far more effective. This is as quiet as a soft hum which only increases slightly when detecting and purifying greater pollutants needing purification.

We also offer a personal air purifier for outdoor activity -FIT AIR that is wearable on your arm.

Kronos products for safer indoor air quality include Model 3, Model 5, and Model 8 (also marketed as Airdoge® products). The Company offers a unique air purifier, Tesla Air, to keep the air in your car the safest.

MODEL 5 (MSRP $650): Ideal for rooms of up to 1400sq. ft. can disinfect and purify air space 24/7 (bedrooms, living rooms, etc.) This Model 5 is 26 (H) x 12 (L) x 12 (W) inches, weighs 28.9 pounds, and its power consumption is only 20-60 W (110/240v).

MODEL 8 (MSRP $1,199) ON SALE price $999.00: Ideal for large spaces up to 3000 sq. ft. (businesses, hospitals, schools, universities, hotels, restaurants, including residential spaces such as studio apartments, large living rooms, and home offices.) The MODEL 8 is 30″ (H) x 15″ (W) x 15″, weighs 43 pounds, and its power consumption is 110 W (110/240v). The Model 8 may well be the highest CADR among all air purifiers, including HEPA, and the most efficacious with the lowest cost of ownership.

Kronos also supplies advanced US-manufactured face masks (including high-tech invisible masks) to better protect, employees, customers, students and teachers nationwide.

COVID-19 DISCLAIMER:

Kronos uses a variety of methods to test the functionality of our air purification products. Customers should evaluate their specific application and environmental conditions when making an assessment regarding the technology’s potential benefits. Our customers should also use reasonable safety precautions to prevent the transmission of pathogens, including SARS-CoV-2. While our products provide significant advantages, you cannot rely solely on our products to contain Covid or prevent its spread. It is important to comply with all applicable public health laws and guidelines issued by national, federal, state, and local authorities, including guidance published by the Centers for Disease Control and Prevention (CDC), including but not limited to social distancing, hand hygiene, cough etiquette, and the use of face masks.

Marketing Technology News: MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

Talkpush Releases the First Recruitment Chatbot for Instagram

By

prweb

-

August 30, 2021

Talkpush Releases the First Recruitment Chatbot for Instagram

Talkpush released the first ever recruitment chatbots that lets candidates search and apply for jobs without leaving Instagram.

Talkpush, the leader in high volume recruitment automation, announced today it has released the first recruitment conversational AI for Instagram. Talkpush was able to deliver the same capabilities it has on other messaging platforms, such as Messenger and WhatsApp, including Natural Language Processing (NLP) to understand and answer candidate questions, carrousels to let them explore career options, audio and video pre-screening question to qualify them for a specific position.

Marketing Technology News: Telia Taps ServiceNow to Transform Service and Customer Operations and Deliver Great Experiences for…

Facebook recently announced the expansion of the Messenger API access for all businesses on Instagram. This allows the Talkpush Conversational Design team to integrate Instagram messaging capabilities into its already rich messaging ecosystem, including Facebook Messenger, WhatsApp, Viber, SMS and email. Letting job seekers decide which channel they prefer to interact with, makes it easier for them to apply without having to install new apps or disrupt their activities. Thus, expanding the talent pool that employers can consider.

Instagram is a great place to hire for service industries

With over 1 billion monthly users worldwide, Instagram is one of the most popular social platforms today, particularly among young professionals. With the bulk of their users aged 18-34, it is a perfect platform for high volume employers in service industries. Thanks to its live broadcasts, reels, and Instagram stories, it is the leading social media network for brands with a strong visual component. As such, Instagram is popular among many industries like education, entertainment, fashion, food and beverages, health and wellness, real estate and retail.

Talkpush is known for designing conversational AIs for some of the leading employers in the world, including Adecco, Walmart and McDonalds. As part of a new rollout, Talkpush will design chatbots to match the employer, customizing its personality, language, style, look and feel, avatar and of course how it handles different scenarios. Once released, a recruitment chatbot serves as a 24/7 helper to the recruitment team that can answer questions and reinforce the employer value proposition with every incoming inquiry. This service was limited to career websites, Facebook Messenger, WhatsApp and Viber until this week. Before this new release, traffic from Instagram had to be redirected to a Facebook Messenger chatbot or a career site to complete their application, which would hurt conversion rates.

Marketing Technology News: MarTech Interview with Carrie Palin, SVP & CMO at Cisco

“Hiring in VXI only gets better! With Vixie on IG, we become more accessible to our market and it allows us to diversify our candidate pool.” – Mariel De Guzman, Talent Acquisition Manager, VXI Philippines

Replacing resumes and career websites with rich media

The Talkpush recruitment chatbot for Instagram offers a rich interactive experience for candidates who can do the following via Instagram Direct Message:

Ask open-ended questions and get immediate answers
Submit videos of themselves explaining why they are qualified for the role
Browse through custom menus so they can learn more about the employer

Recruiters are able to engage with candidates on Instagram without leaving the Talkpush platform, and can:

Set up rules to automatically shortlist, reject, schedule interviews with candidates according to predetermined criteria
Jump in at any time and take over the conversation with a candidate from the AI bot
Create candidate profiles and share it with the hiring manager Set up automated prompts for candidates to complete next steps, remind them of scheduled interviews, or documents required.

Marketing Technology News: RS21 Appraised at CMMI Level 3 for Service Delivery

Passwords in the Finance Industry

By

prweb

-

August 30, 2021

Revolutionary Technology by GateKeeper Boosts Password Security of Florida Financial Firm

GateKeeper Enterprise, the innovative proximity-based two-factor authentication solution, announced the release of its 2FA case study with BARR Financial Services, LLC, a financial advisory firm based in Winter Park, Florida. After deploying the patented GateKeeper authentication solution, BARR Financial slashed its helpdesk ticket requests by a 50 percent.

Kirk BARR Young, the CEO of BARR Financial Services, had more than 35 years of professional financial investment experience when his team tackled the burgeoning amount of helpdesk tickets generated by users with password-related issues — an average of four tickets each week.

BARR Financial sold services, not products. As a life-planning firm focused on family, BARR Financial always aimed to operate at the highest standard in a sector where the legal responsibility to protect the security and data of its clientele was vital.

Marketing Technology News: Sitel Group® Completes Acquisition of Sykes Enterprises, Incorporated Creating a Leading Global CX…

BARR Financial realized that in order to best preserve the financial well-being of its clients, it needed to streamline the interactive process with its evolving consumer base, as well as safeguard against the potential security risks presented by cyberattacks and insider threats. The answer was GateKeeper’s advanced access control solution for computer and passwords. BARR Financial would, yet again, go above and beyond to protect their clientele.

Any IT manager operating in the financial vertical understands the challenges faced by BARR Financial. According to the Gartner Group, between 20% to 50% of all helpdesk calls are for password resets and have become a burden for all enterprises.

There were three key challenges that BARR Financial wanted to resolve:
1. Passwords needed to be complex and impenetrable, yet users often created passwords that were easy to remember and used them both at home and at work, resulting in major security issues.
2. User logins were far too slow. Sluggish logins had to be expedited without compromising security.
3. Password policies and updates needed to be automated and become more efficient.

BARR Financial was not alone in seeking solutions to these problems. A Microsoft Security article reported that an average of one in every 250 corporate accounts was compromised each month and that people reused an average of five total passwords, both business and personal. A universal shift away from the use of passwords had developed, with organizations in crucial sectors exploring ways to implement passwordless authentication.

Dr. Sid Potbhare, CEO of Untethered Labs, tackled these challenges when his team designed GateKeeper Enterprise to solve the need for user-centric passwordless and continuous authentication. GateKeeper is a user-friendly authentication solution that ensures individual workstation security and privacy in small and large businesses with a patented combination of hardware and software based on real-life human behavior:

Co-workers share the same computers
People walk away from their desks without logging out
Knowingly or unknowingly, employees engage in behavior that can result in confidential data loss — critical concerns in the financial sector

Dr. Potbhare stated the challenge: “How can an organization implement robust security policies that go beyond the first and only authentication to make sure data is not put at risk at the most commonly breached endpoint in network security – the person using the computer?”

GateKeeper sat down with BARR Financial’s upper management team to find answers to these challenges and implement solutions:
1. GateKeeper’s password manager provided one-time passwords (TOTP), eliminating the need for SMS or manual authentication.
2. GateKeeper’s proximity-based wireless access tokens streamlined the login process, automatically unlocking and auto-locking the user’s computer while enhancing security by monitoring real-time access.
3. GateKeeper’s 2FA method used a secret PIN and the security token’s proximity for hands-free authentication and instant logins.

After implementing GateKeeper’s 2FA and password management solutions, BARR Financial slashed its helpdesk tickets down to an average of just two tickets per user each month and streamlined the login process. Mr. Kirk Young, BARR Financial CEO, said, “GateKeeper just works. No longer typing passwords. We walk up to the computer, and everything is ready for us. We love GateKeeper and could not live without it.”

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

Worldcast Live Unveils Features to Improve Audience Engagement and Revenue Growth for Live and Virtual Event Experiences at BizBash 2021 at Connect Tampa

By

prweb

-

August 30, 2021

Worldcast-Live-Unveils-Features-to-Improve-Audience-Engagement-and-Revenue-Growth-for-Live-and-Virtual-Event-Experiences-at-BizBash-2021-at-Connect-Tampa

Worldcast Live will host live demonstrations and curated experiences for event experience partners

WHAT: Worldcast Live is joining leading event industry key decision-makers from Fortune 1,000 corporations at the 2021 BizBash at Connect Conference. BizBash, North America’s number one resource for event industry trends and resources to create smarter events, will host a three-day event experience with parent company, Connect from August 30 through September 1. BizBash has teamed up with parent company, Connect to introduce the best event tech, experiential, gifting, design, venue and event experience partners to corporate and association-hosted buyers.

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

The anticipated list of event professionals from across the United States includes industry leaders such as Worldcast Live and other leading brands from all backgrounds who are redefining live event experiences – from tech gurus, fund-raising pros to festival organizers, event producers, and everyone in between. Worldcast Live will host live product demonstrations throughout the three-day conference event.

WHY: BizBash is teaming up with Connect to showcase innovative ideas, tools, and resources for a new era of events. Worldcast Live provides immersive engagement experiences for consumers for live and virtual events by using interactive streaming, augmented reality, points rewards, and cashless location-based food and drink ordering app. Worldcast Live solves the problem for large and small brands that are challenged with boosting local and global consumer participation, increasing revenue opportunities, cashless transactions, and streaming on third-party websites and mobile applications. Key features of Worldcast Live include live video/audio sync, embed media plugin, content curation, points rewards, AR gamification and QR redemption.

Marketing Technology News: Infobird Co. Ltd. (NASDAQ: IFBD) Finds Sweet Spot by Offering Innovative AI-Powered CRM Solutions

Freshworks Files Registration Statement for Proposed Initial Public Offering

By

-

August 30, 2021

Freshworks Helps 7-Eleven Improve its Omnichannel Customer Experience

Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, today announced that it publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Freshworks intends to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “FRSH”.

Marketing Technology News: MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

Morgan Stanley, J.P. Morgan and BofA Securities will act as lead book-running managers for the proposed offering. Jefferies and Barclays will act as book-running managers for the proposed offering. Baird, Canaccord Genuity, JMP Securities, Needham & Company, Wolfe | Nomura Strategic Alliance, Oppenheimer & Co., Piper Sandler, Raymond James, AmeriVet Securities, CastleOak Securities, L.P., Ramirez & Co., Inc., R. Seelaus & Co., LLC, will act as co-managers for the proposed offering.

The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from: Morgan Stanley & Co. LLC, Attn: Prospectus Department, 180 Varick Street, Second Floor, New York, NY 10014; J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at 866-803-9204 or by email at prospectus-eq_fi@jpmorganchase.com; BofA Securities, Attention: Prospectus Department, NC1-004-03-43, 200 North College Street, 3rd floor, Charlotte, NC 28255-0001, or by telephone at 1-800-294-1322 or by email at dg.prospectus_requests@bofa.com.

A registration statement relating to the proposed sale of these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

iSIGN Media Announces the Close of its Previously Announced Shares for Debt Transaction

By

-

August 30, 2021

iSIGN Media Announces the Close of its Previously Announced Shares for Debt Transaction

iSIGN Media Solutions Inc, a leading provider of interactive mobile proximity marketing and public security alert solutions announced it has received final approval from the necessary regulatory agency to close its previously announced debt settlement arrangement (“Arrangement”) with various individuals for $110,000.

The Company has completed the Arrangement by issuing 2.2 million Units at a price of $0.05 per Unit. Each Unit consists of one Common Share of the Company (each a “Common Share” and collectively, the “Common Shares”) and one common share purchase warrant (each warrant referred to herein as a “Warrant” and collectively, the “Warrants”). Each Warrant will entitle the holder to purchase one Common Share at a price of $0.075 for a period of 24 months from the date of closing. All securities issued would be subject to a four month hold period, ending December 28, 2021.

Marketing Technology News: RS21 Appraised at CMMI Level 3 for Service Delivery

The Company agreed to satisfy this outstanding indebtedness with shares to preserve the Company’s cash for software development and operational purposes.

iSIGN, a Canadian company based in Toronto (Richmond Hill), Ontario is a data-focused, software-as-a-service (SaaS) company that is a pioneering leader in the areas of location-based security alert messaging and proximity marketing utilizing Bluetooth® and Wi-Fi connectivity in complete privacy. Creators of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables the delivery of messages to mobile devices in proximity, with real-time reporting and analytics on a variety of metrics. 2019 winner of Richmond Hill’s Innovator of the Year award.

Forward-Looking Statements
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media’s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend” and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect iSIGN Media’s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Marketing Technology News: Customer Engagement in Africa Comes Under the Spotlight

The9 Limited Announced the Launch of NFT Platform NFTSTAR

By

-

August 30, 2021

The9 Announced Its NFTSTAR and Luís Figo Signed an Exclusive NFT License Agreement

Former Dapper Labs Vice President of Operations will Join as COO

The9 Limited an established Internet company, today announced that it has formally stepped into the Non-Fungible Token (“NFT”) business. NFTSTAR Singapore Pte. Ltd., a Singapore wholly owned subsidiary of The9 Limited, will launch a NFT trading and community platform NFTSTAR, which is expected to be officially launched in the fourth quarter of this year, while user pre-registration incentive program is now starting.

Marketing Technology News: Infobird Co. Ltd. (NASDAQ: IFBD) Finds Sweet Spot by Offering Innovative AI-Powered CRM Solutions

The9 also announced that Mr. Gagan Palrecha, the former Dapper Labs VP Operations, will join NFTSTAR as the Chief Operation Officer (COO). Chris Shen, CEO of NFTSTAR said, “We are very glad that Mr. Palrecha is joining NFTSTAR. NBA Top Shot, developed and operated by Dapper Labs, has already achieved great success in the NFT market. Mr. Palrecha has extensive experience and resources for the operation of the NFT platform. He will work with the management team to further formulate both short-term and long-term product and operation strategies.” Mr. Palrecha will be responsible for business development, fostering partnerships with celebrities and strategic partners, product strategy, and business operations. Mr. Palrecha will also establish an operation team in North America.

NFTSTAR is a NFT trading and community platform that provides users with purchase, trade, and interactive activities. NFTSTAR will feature NFT collections created by global stars licensed IPs. Users can purchase different tiers of blind boxes and own stars’ limited NFT collections. Each NFT collectible has a unique record on the blockchain, and the users will obtain the ownership of the unique NFT collectible through purchase on the platform, or through trading on NFTSTAR’s marketplace. NFTSTAR will accept general payment methods such as credit cards to make it easy for mainstream consumers to participate.

Marketing Technology News: MarTech Interview with Rodolph Barrere, Co-founder and CEO at Potloc

NFTSTAR Community will feature stars from various fields, including but not limited to sports, entertainment, art, and other industries celebrities. Global sports stars will be the main partners at the initial launch. The9 will soon announce NFTSTAR’s sports stars lineup one by one. NFTSTAR community aims to create a significant entrance to the future metaverse through NFT collections, trading, and community platform.

Zhu Jun, Chairman and CEO of The9 said, “NFT market is growing rapidly all over the world. Our NFTSTAR platform has great potential to grow. Driven by the dual core businesses of NFT and cryptocurrency mining, our globalization strategy is getting more solid, and a broader market will bring stronger growth to The9.”

Marketing Technology News: PFSweb Completes Sale of LiveArea Business to Merkle

ClearDATA Chief Strategy Officer Sanjay Cherian Appointed to Forbes Technology Council

By

Business Wire

-

August 30, 2021

ClearDATA-Chief-Strategy-Officer-Sanjay-Cherian-Appointed-to-Forbes-Technology-Council

Cherian adds his voice as a thought leader in digital health space to prestigious invitation-only group of senior-level technology executive contributors

ClearDATA®, the leader in operationalizing healthcare privacy and security, announced the appointment of its Chief Strategy Officer, Sanjay Cherian, to the Forbes Technology Council. Cherian, a 20-year veteran of the healthcare industry as a healthcare strategist and digital health product leader, will share his expertise with the Forbes community and author original articles for Forbes.com.

Marketing Technology News: Infobird Co. Ltd. (NASDAQ: IFBD) Finds Sweet Spot by Offering Innovative AI-Powered CRM Solutions

“The healthcare and life sciences industry – in particular – is presented with new opportunities for digital transformation that could improve healthcare for everyone and I look forward to exploring those creatively with Forbes.”

“I am extremely pleased to shed light and provide context on the evolving trends in digital health and critical considerations for industry’s modernization in the cloud,” said Cherian. “The healthcare and life sciences industry – in particular – is presented with new opportunities for digital transformation that could improve healthcare for everyone and I look forward to exploring those creatively with Forbes.”

Cherian’s first published piece is titled “Securing Healthcare’s Digital Front Door,” which evaluates the role of the Covid pandemic in accelerating the industry’s adoption of digital “front door” solutions, as well as the vulnerabilities inherent within those platforms and tools. He provides his expert insight into the issue, which has become amplified as healthcare became a primary, lucrative target for ransomware cybercriminals. The article recommends four areas in which a security posture should be maintained to protect sensitive data (including personal health information, or PHI) in the cloud.

Marketing Technology News: OneTag Grows US Team and Adds Robin Skrzypek On Global Business Development

Salesforce Grants Equity Awards to Slack Employees Under Its Inducement Equity Incentive Plan

By

-

August 30, 2021

Salesforce Grants Equity Awards to Slack Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to three new employees who joined Salesforce in connection with the acquisition of Slack. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08.

Marketing Technology News: Customer Engagement in Africa Comes Under the Spotlight

Together, Salesforce and Slack will deliver the Slack-first Customer 360 that gives companies a single source of truth for their business, and a single platform for connecting employees, customers, and partners with each other and the apps they use every day, all within their existing workflows.

Through the Plan, Slack employees will receive various equity awards as provided below. Under the Plan, we granted each of Callum Henderson-Begg, Co-founder and CTO, Tamar Yehoshua, CPO, and Robert Frati, Chief of Sales & Customer Success, 38,196 stock options and 10,313 restricted stock units (“RSUs”). Frati’s RSU grants will vest 25 percent on the first anniversary of the grant date and quarterly thereafter and options will vest 25 percent of the first anniversary of the grant date and monthly thereafter, subject to his continued service through each applicable vesting date. Yehoshua and Henderson-Begg’s RSUs and options will vest 50 percent on the third anniversary of the grant date and 50 percent on the fourth anniversary of the grant date, subject to his or her continued service through each applicable vesting date.

Marketing Technology News: Telia Taps ServiceNow to Transform Service and Customer Operations and Deliver Great Experiences for…

Infobird Co. Ltd. (NASDAQ: IFBD) Finds Sweet Spot by Offering Innovative AI-Powered CRM Solutions

By

-

August 27, 2021