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Questex Rebrands Digital Signage Expo to Digital Signage Experience, New Brand “Elevates the Experience” to Connect the Digital and Physical Worlds

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Adds Event Marketing Expert Sarah Joy Lagunzad to Lead Marketing; Opens Call for Speakers

Questex announces the rebranding of Digital Signage Expo to Digital Signage Experience taking place March 22-24, 2022 in Las Vegas at the Las Vegas Convention Center. Digital Signage Experience provides the perfect opportunity for digital signage suppliers and solution providers to connect with buyers looking to use digital signage technology to educate, entertain and inspire.

The new brand reflects the focus on “elevating the experience” for Digital Signage Experience moving forward. The logo builds on the existing brand, with added depth and dimension to connect both the digital and physical worlds.

“We wanted the brand to demonstrate that the new DSE – Digital Signage Experience – retains the excitement and innovation that it has always stood for, but with an expanded mission and a broader audience. We believe the colorful new three-dimensional logo communicates that,” said Marian Sandberg, VP & Market Leader, Live Design International and Digital Signage Experience.

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Sarah Joy (SJ) Lagunzad to Lead Digital Signage Experience Marketing

As a part of these new marketing efforts, event marketing expert Sarah Joy (SJ) Lagunzad joins Questex as a Senior Marketing Manager for Digital Signage Experience, Live Design International and XLive. Lagunzad brings 15 years of event marketing experience in live event production and the digital signage industry to Questex. Her goal is for live events to enrich and breathe new life into consumer experiences, allowing creativity and interconnectedness to flourish and expand their perspectives.

“SJ has devoted her career to developing the marketing vision and leadership that fosters brand recognition and growth. We are thrilled to welcome her to our team. Her passion and creativity for event marketing is infectious,” added Sandberg.

In addition, with over ten years of marketing experience in the digital signage marketplace, working with a variety of companies including Reality Interactive and Broadsign, Sonal Patel is working with Questex in a consultative role on Digital Signage Experience marketing.

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Digital Signage Experience 2022 Call for Speakers

The Digital Signage Experience 2022 call for speakers is open. Digital Signage Experience is seeking case studies and real-world experience from professionals who are using digital signage and interactive technology to revolutionize communications and build brand experiences.

Ahnsoft Joins Hands With IBM, PWC, and the Technology Credit Guarantee Fund of South Korea to Spark a New Stage of Growth for Social Media and Digital Advertising

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Ahnsoft Joins Hands With IBM, PWC, and the Technology Credit Guarantee Fund of South Korea to Spark a New Stage of Growth for Social Media and Digital Advertising

South Korean software development company to launch a video centric social media platform, Showprise, in partnership with Big Tech and support from the Korean Government

Ahnsoft Co., Ltd, the South Korean software development group, together with IBM and PWC, and in light of funding approval by the Korean Government’s Technology Credit Guarantee Fund, announces the launch of Showprise, a video-centric social media platform utilizing a call content networking service as a means to optimize the usage of digital space for digital advertising and social networking.

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“One of Showprises’s greatest assets is scalability”

Showprise is, at its core, a subscription based vertical music video service where users can securely upload or capture their own videos, or choose from a variety of music videos and user curated content to use as ringtones. Simply put, the caller’s uniquely selected video ringtone plays on the screen of the person receiving the call as part of the caller alert. By utilizing the most successful elements of social media and targeting the most ubiquitous form of communication, Showprise offers the tools for users to not only express themselves, but also create and expand business opportunities.

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An Tae Young, CEO of Showprise, states that, “The average person makes around 8 calls a day and each time a phone call is made presents an opportunity for exposure to meaningful content. Digital space surrounding phone calls is, to put it lightly, severely underutilized. Through Showprise, the moments that we take for granted suddenly become valuable resources.”

Today’s businesses are looking for more sophisticated and effective ad targeting systems and the solution is to maximize the usage of digital space. With the power of big data and the latest blockchain security, Showprise offers an ad targeting platform that can serve the needs of modern businesses whilst preserving user privacy.

“One of Showprises’s greatest assets is scalability,” An Reports. “We bring together decades of global industry expertise and believe that we are treading new waters in social media. Our service can be extended to nearly any imaginable point of person-to-person interaction, growing within the gaps of digital space.”

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Pixieset Acquires Flothemes, Leading Provider of WordPress Website Designs for Photographers and Creatives

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Pixieset Media Inc. , a leading, Vancouver-based software solutions provider for photographers and creative professionals, announced the successful acquisition of Flothemes, a premium WordPress website designer for photographers, and other creative businesses. In conjunction with the transaction, Flothemes Founder Ross Tanner has joined Pixieset’s leadership team as Director of Design & Business Development.

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Listed as one of Canada’s Fastest-Growing Companies in 2020, Pixieset’s mission is to equip and inspire every creative on their journey towards running their own photography business. Since the launch of Pixieset in 2013, more than 600,000+ photographers have used the Company’s innovative solutions and platform to deliver photos to clients, showcase their work, sell prints, and market their business online. With the acquisition, Flothemes’ designs and company operations will fully integrate into the Pixieset umbrella, while maintaining existing service levels and offerings to its community of 40,000+ photographers and creative business owners globally. Together, the companies will continue to build an all-in-one platform to provide every photographer a beautiful, easy-to-use website that seamlessly integrates with all their automations and workflow.

“This acquisition enables Pixieset to enhance and strengthen the products and solutions we offer to our growing client base of 600,000+ as we expand across the broader photography industry,” said Pixieset Co-Founder and CEO Simon Wong. “We look forward to harnessing the expertise of Flothemes’ experienced team and working together to continue scaling the website design tools and offerings of the Pixieset platform.”

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“Flothemes is honored to announce the next chapter for our community. We are excited about the possibilities this partnership brings not just to our company and clients, but for all aspiring creatives, as we work to build a powerful platform to service various design and business needs,” said Ross Tanner.

Fasken Martineau DuMoulin LLP served as legal counsel to Pixieset, while The Lew Firm, APC served as legal counsel to Flothemes. Deloitte LLP served as financial and tax advisors to Pixieset.

Check Point Software Technologies Acquires Avanan, the fastest growing cloud email and collaboration security company, to redefine security for cloud email

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Avanan, Acquired by Check Point Software Technologies, Recognized As One Of The Fastest-Growing Email Security Companies in North America On The 2021 Deloitte Technology Fast 500

With email threat landscape becoming wider every year, the integrated Check Point Software and Avanan offering will deliver best-of-breed cloud e-mail malware protection and expand security to SaaS collaboration suites

Check Point® Software Technologies Ltd., a leading provider of cyber security solutions to corporate enterprises and governments globally, announced the acquisition of Avanan, the fastest growing cloud email security company. Avanan technology provides the highest level of security for emails and SaaS collaboration suites. Avanan will integrate into the Check Point Infinity consolidated architecture to deliver the world’s most secure email security offering. Utilizing patented technology designed and built for cloud email environments, this will be the only unified solution in the market to protect remote workforce from malicious files, URLs and Phishing across email, collaboration suites, web, network, and endpoint.

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Email technologies have evolved and transitioned from on premise solutions to the cloud. With 95% of cyber-attacks targeting enterprise networks are caused by successful spear phishing, the cloud email threat landscape has never been wider. The amount of phishing attacks doubled in 2020, with every Microsoft Office 365 user in the world attacked at least once.

The COVID-19 pandemic and the move to remote work continue to fuel the adoption of cloud office systems and the use of other collaboration suites beyond email (e.g. Teams, Slack, OneDrive), expanding users’ exposure to cyber-attacks even more. This expanded threat landscape requires a new approach to email security since conventional solutions built for on-premises email have failed to adapt for the cloud. Legacy email solutions (SEG) impair native security tools, are blind to cloud threats, and cannot protect collaboration suites.

Avanan, founded in 2015, is the world’s fastest growing cloud-email security vendor. The company developed a patented application-programming interface (API) solution to stop email threats before arriving to the inbox (inline), for both internal and external emails using AI based engines. With over 100 employees, it protects more than 5000 customers and over 2.5 million inboxes. The solution deploys in minutes like an app and is configured in a few clicks.

“More and more businesses are moving to cloud-email platforms and with email becoming a major channel to launch devastating cyber-attacks, this acquisition represents a huge potential as organizations are looking for a new approach to email and collaboration suite security,” said Dr. Dorit Dor, Check Point’s Chief Product Officer. “By integrating Avanan into Check Point Infinity, organizations will be able to modernize legacy solutions with email security as-a-service and protect cloud email and collaboration suites from the most sophisticated attacks. We’ve been using the Avanan technology as an OEM for the last 3 years and I am confident that with this new addition, customers will enjoy the best email security with the best cyber security capabilities.”

“Avanan’s journey to reinvent email security is starting a whole new chapter. By merging with Check Point Software, we are combining Avanan’s best in class A.I. that catches the sophisticated email-borne attacks everyone else misses, with Check Point Software’s unparalleled security capabilities and threat intelligence,” says Gil Friedrich, CEO and co-founder of Avanan. “With Check Point Software’s global organization, we plan to bring our joint solution to all organizations, of all sizes and geographies, to anyone that needs better security for their email and collaboration suite.”

Check Point Software entered into a definitive agreement to acquire Avanan and the transaction is expected to close imminently.

Check Point Infinity is the industry’s first consolidated security architecture, providing the highest level of threat prevention against both known and unknown cyber-threats. The integration of Avanan technology into the Check Point Infinity architecture is set-to deliver the highest level of security to remote workforces worldwide, providing the only unified solution that will protect from malicious files, URLs and phishing across email, collaborations apps, web, network, and endpoint. The unified solution will allow organizations to:

  • Modernize legacy solutions (SEG) with email security as a service and protect cloud email in less than 5 minutes.
  • Stop 30% more infected emails than any conventional email security solution with best of breed malware protection and no impact in productivity: preventing phishing attacks and malicious files from landing in the inbox, eliminate hazardous clicks on emails with click time URL protection and prevent attack expansion before any damage is evident with automatic post attack remediation.
  • Protect email data loss (internal and external) with the most secure and flexible solution: security admins have multiple response actions to protect data before it leaves the organization.
  • Protect SaaS collaboration suites such as OneDrive, Google Drive, Teams, Share Point, Slack, Box and more, from Malicious URLs, infected files, and data loss prevention (DLP).

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Banzai Hires Growth-Oriented Chief Technology Officer, Simon Baumer

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Banzai-Hires-Growth-Oriented-Chief-Technology-Officer_-Simon-Baumer

SaaS-based engagement marketing leader Banzai appoints CTO to drive growth and expansion in the events industry

Banzai, the premier SaaS-based engagement marketing company, landed a proven Chief Technology Officer with the unique skills and experiences required to steer the company’s technical innovation into the future. Simon Baumer hails from Germany, where he helped turn Verivox into one of the leading networks of consumer portals in the nation as its VP of Engineering. While at Verivox, he led a technology team of over 200 through acquisitions and integrated new technologies that enabled the company to become the national powerhouse it is today. His breadth of experience matches the technology needs of Banzai, and more importantly, the broad plans Banzai has created for the future of engagement marketing.

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“Mr. Baumer is the perfect fit for where Banzai is and for where it is going as the events industry takes on an entirely new post-Covid direction. Customers need to deliver more now than ever for their customers. The addition of Simon Baumer ensures that”

“Simon brings direct experience, but also a passion for creating and leading category advances that were made possible by market opportunity,” says Banzai CEO Joe Davy. “Mr. Baumer is the perfect fit for where Banzai is and for where it is going as the events industry takes on an entirely new post-Covid direction. Customers need to deliver more now than ever for their customers. The addition of Simon Baumer ensures that,” says Mr. Davy.

Mr. Baumer has over 15 years of direct experience building up engineering teams, creating product management strategies, and integrating acquisition partners as they’re grafted onto existing organizations. Banzai’s growth plans will take full advantage of the skills brought to the company as it moves to continue to outpace the industry and grow its market share. He will streamline Banzai’s already highly regarded product lines, enabling their market adoption and enhancing their marketing capabilities for their customers. One of his special skills that matches Banzai’s competitive advantage is optimizing precision data in micro marketing targeting. The unique ability to micro-target an audience is priceless in the event industry, and Banzai is already out in front of its nearest competitor. With Simon Baumer on staff, Banzai is sure to pull further ahead.

There’s so much growth potential at Banzai; it’s staggering, actually. The events industry has many needs, and Banzai already has some of the best solutions for them. Banzai’s ‘Reach’ is an incredible product that’s at the forefront of perfection. Eventually, I predict it will be routine for marketers to say, ‘Let’s go to Banzai because nothing is better.’ Right now, there is no ‘go-to’ solution, and Banzai is poised to assume that position,” said Baumer. “I’m excited to be here to grow this business, to bring product and engineering together to put them into fighting shape … to make this happen.”

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New Social Media Service DENREI Launches Beta to Connect Users Through Email

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Pacific Software Publishing, Inc., an independent US-based software development company, announced the beta launch of DENREI, their all-new email-based social platform.

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DENREI leverages the power of email, as a privacy-protected medium, to solve many problems that exist with social media regarding censorship and freedom of speech.

“I believe that there should be social media that respects the freedom of speech, the freedom to listen, and the freedom not to listen,” said Pacific Software Publishing, Inc.’s founder, Ken Uchikura.

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With DENREI, members can follow and be followed. When they send emails to their unique DENREI email address only their followers will receive their broadcasts. In addition, only DENREI email addresses can send and receive email communication between one another. This allows each user to control the flow of information making their data their own.

Currently, DENREI is in closed beta and actively seeking “founding members” to contribute feedback to help grow the community.

Smartly.io Welcomes Ryan Jamboretz as Chief Strategy Officer

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Newly created role will accelerate M&A growth in tandem with organic business expansion

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Ryan Jamboretz as its first Chief Strategy Officer. In this role, Jamboretz will lead Smartly.io’s partnerships with major social media platforms, mergers and acquisitions (M&A), as well as corporate strategy, as the company accelerates its global growth organically as well as inorganically. His deep experience in architecting global B2B SaaS platform growth, maximizing the economic value of global businesses, and driving corporate development outcomes is crucial to the role. Following its acquisition of Viralspace.ai and investment from Providence Equity, Jamboretz will be integral to Smartly.io ’s next phase of growth.

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“I’ve not only seen, but experienced first-hand, how the industry has evolved as more consumers increasingly engage with brands online. Smartly.io consistently rises to meet the needs of today’s advertisers providing agile software and services that let brands harness more opportunities to connect with these audiences in meaningful ways”

“At Smartly.io, we are focused on aligning the organic growth of the business with how we expand via our M&A strategy and manage our largest partnerships,” said Kristo Ovaska, founder and CEO at Smartly.io. “Ryan brings a diverse global perspective on the advertising industry and where its key opportunities lie. As a proven operator with a deep understanding of global M&A, we’re excited to have Ryan join our team of Smartlies as we continue on our rapid growth trajectory.”

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Jamboretz joins Smartly.io with more than 20 years’ experience in the advertising industry. He most recently served as Chief Development Officer at Amobee, where he was responsible for the group’s global Corporate Development efforts, including M&A, strategic partnerships, and business development. An industry veteran in the advertising agency and adtech space, Jamboretz held prior positions with WPP, Leo Burnett, and Videology.

“I’ve not only seen, but experienced first-hand, how the industry has evolved as more consumers increasingly engage with brands online. Smartly.io consistently rises to meet the needs of today’s advertisers providing agile software and services that let brands harness more opportunities to connect with these audiences in meaningful ways,” said Jamboretz. “While privacy continues to take center stage and traditional tracking methods go away, leveraging strategic M&A growth opportunities in the creative and data space will continue to allow us to remain agile and scalable. I look forward to being a part of Smartly.io’s next phase of growth and working alongside the executive team as we build more strategic relationships with key technologies and brands that are accelerating the industry.”

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Featuring Releases a Redesigned Self-Influencer Marketing Platform Based on SNS Channel Influence Analysis

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Featuring Releases a Redesigned Self-Influencer Marketing Platform Based on SNS Channel Influence Analysis

AI Platform filtering out “fake influencers” to enable low-cost and high efficiency marketing

The key to influencer marketing, which is now established as an essential marketing strategy, is “low cost and high efficiency”. However, given the environmental nature of influencer marketing using SNS accounts that anyone can easily access, a problem of fake accounts and inactive accounts has been pointed out as its loophole and shortcoming amid its rapid growth.

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Actually, in the case of recent influencer channels, there are numerous fake accounts with unclear identity and inactive accounts with many followers but with a low reach rate or influence. Such accounts are hardly identifiable at a glance, so brand companies are reluctantly taking the risk and concerns of decreased campaign efficiency.

To address the problem, Featuring.co, an influencer analysis platform, released a redesigned self-influencer marketing platform to increase the marketing efficiency by thinning out fake influencers.

Featuring’s self-influencer marketing platform provides a campaign performance predictor and management tool by extracting fake influencers and discovering powerful influencers using an AI analysis technology that assess the influence of SNS accounts. As much as approximately 150 techniques are used to identify fake influencers.

The AI technology distinguishes service accounts followed by fake accounts and comment types, and analyzes comments on postings. It also weeds out an insignificant comment by verifying if the comment is only favorable or it has led to an actual purchase. Such data make up the basis of real marketing to find the right influencers who can bring optimum marketing effects.

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The Featuring’s exclusive data and knowhow accumulated in the process above enable companies to search influencers all over the world and analyze their influence real time, and also carry out custom campaigns with the influencers that best fit their products. Currently, approximately 3,500 Korean and foreign companies are using the Featuring’s platform and approximately 3,000 influencers are using it as their choice.

Featuring said that they are planning on the release of an influence-based matching service as well. The new service is expected to bring various effects in finding and utilizing talented influencers with a huge influence, not to mention influencer marketing.

“We intend to gather influencer-related contents and products data and process them into significant marketing indices for our services. Our goal is to become a hub of influencer marketing by helping many companies utilize informative data”, Featuring said.

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Workato Launches Global Alliance and Strategic Partnership with HCL to Bring New Integration and Automation Solutions to Enterprise Customers

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Mutual enterprise customers worldwide can implement Workato integration and automation solutions at scale with the help of HCL’s trusted expert consultants

Workato, the leading and fastest-growing enterprise automation platform, announced a new partnership with HCL Technologies, a leading global technology company. Together, they are introducing ADvantage Workato, a unique set of offerings and integrations with the Workato platform to support end-to-end business transformation through data/application integration and process automation, all with the help of trusted HCL expert consultants.

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“As organizations around the globe continue to recognize the immense potential of automation for driving quicker growth and significant efficiencies across teams, it’s integral to have smooth implementation and deployment”

ADvantage Workato provides the best practices from HCL’s past project experiences to augment and catalyze the Workato Integration project execution for customers. Offered directly through HCL to new and existing joint customers, ADvantage Workato includes a set of accelerators, frameworks, and playbooks that facilitate and accelerate consistent implementation of integration projects, ensuring productivity and inclusiveness in Workato engagements.

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“As organizations around the globe continue to recognize the immense potential of automation for driving quicker growth and significant efficiencies across teams, it’s integral to have smooth implementation and deployment,” said Markus Zirn, SVP of Strategy & Business Development at Workato. “Our technology partnership with HCL will benefit enterprise customers looking to implement Workato with the support of seasoned HCL consultants who intimately understand complex processes and can offer practice expertise and insights.”

Low-code no-code (LCNC) technology is gaining prominence with many analysts predicting it will account for a significant portion of app development in a few years. Coupled with the growing pressure on business leaders to break down silos across the organization, the trend has made it necessary for companies to invest in an integration and automation platform that embodies both usability and enterprise-grade capabilities. HCL recognizes Workato as a business transformation leader, helping customers achieve complete digital transformation and efficiency by creating and implementing a low-code no-code approach to automations that are complex and core to their enterprise.

“As we help organizations navigate their transformational journeys, the need for strong technological foundations for the transformation is a constant,” said Anand Birje, Senior Corporate Vice President, HCL Technologies. “Workato is poised to help companies become the future-forward versions of themselves in a significant way. As they help organizations automate any process in the business quickly, their API-led strategy is the future-proof mechanism for helping organizations build automations that will last. We are thrilled to partner with Workato to empower more organizations in their transformation journeys.”

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Mobility Data Collaborative Publishes Mobility Data Sharing Tool and Resources

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Transportation-tailored Assessment Tool for Privacy-minded Mobility Data Sharing Between Organizations

The Mobility Data Collaborative (MDC), a multi-sector forum of leading mobility partners, in collaboration with the Future of Privacy Forum (FPF), released a set of resources to support transparent and accountable decision making about how and when to share mobility data between organizations. The collective effort provides an actionable, useful tool allowing organizations to adequately assess privacy risks in their information sharing processes.

“Today, public and private organizations use mobility data to recognize patterns and needs. As data is collected, collated, aggregated and analyzed, it is important to protect the privacy of individuals,” said Pooja Chaudhari, head of new mobility at SAE International and Director of the MDC. “Privacy Impact Assessments (PIA) have proven successful to allow organizations to adequately assess privacy risks in their information sharing processes. While there are many PIA templates available, we’ve created a transportation-tailored Mobility Data Sharing Assessment tool and supporting resources.”

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“Today, public and private organizations use mobility data to recognize patterns and needs. As data is collected, collated, aggregated and analyzed, it is important to protect the privacy of individuals.” Pooja Chaudhari, head of new mobility at SAE International and Director of the MDC

The Mobility Data Sharing Assessment (MDSA) is a practical and customizable assessment that provides operational guidance to support an organization’s existing processes when sharing or receiving mobility data. It consists of a collection of resources:

  • 1.    A Tool that provides a practical, customizable and open-source assessment for organizations to conduct a self-assessment.
  • 2.    An Operator’s Manual that provides detailed instructions, guidance and additional resources to assist organizations as they complete the tool.
  • 3.    An Infographic that provides a visual overview of the MDSA process.

“We were excited to work with the MDC to create a practical set of resources to support mobility data sharing between organizations,” said Chelsey Colbert, policy counsel at FPF. “Through collaboration, we designed version one of a technology-neutral tool, which is consistent and interoperable with leading industry frameworks. The MDSA was designed to be a flexible and scalable approach that enables mobility data sharing initiatives by encouraging organizations of all sizes to assess the legal, privacy, and ethical considerations.”

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New mobility options, such as shared cars and e-scooters, have rapidly emerged in cities over the past decade. Data generated by these mobility services offers an exciting opportunity to provide valuable and timely insight to effectively develop transportation policy and infrastructure. As the world becomes more data-driven, tools like the MDSA help remove barriers to safe data sharing without compromising consumer trust.

“I’m proud of MDC members and FPF who came together quickly to extend the MDC’s Guidelines for Mobility Data Sharing Governance and Contracting and develop a practical set of resources for organizations to ensure appropriate legal and policy review of mobility data sharing initiatives,” added Chaudhari. “These types of resources are critical to solve today’s complex mobility data challenges, and the MDC will continue to convene and deliver resources that drive innovation in the ever-evolving mobility landscape.”

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Qumu Announces CFO Transition Plan

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Qumu-Announces-CFO-Transition-Plan

Qumu Corporation, a leading provider of cloud-based enterprise video technology, announced that Dave Ristow will be stepping down from his position as Chief Financial Officer of the Company, effective September 10, 2021, to pursue a new CFO opportunity with a technology company in the pharmaceutical industry.

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Qumu announces CFO transition plan

With support from the Board of Directors, Qumu has initiated a search for a new CFO and will provide updates as they become available. Beginning September 10, 2021, Matt Walker, Qumu’s corporate controller since November 2015, will serve as the Company’s interim principal accounting officer and principal financial officer until Qumu’s external CFO search is complete.

“Over the past four years Dave has capably assisted in transitioning Qumu from its legacy business to the SaaS focused enterprise we are today,” said Company Chief Executive Officer TJ Kennedy. “During Dave’s tenure, he has helped improve our balance sheet through several successful equity raises, led our debt reduction efforts, and built a steady financial planning and accounting team at Qumu. As we begin the process of identifying his successor, we are in experienced, steady hands with our current corporate finance team remaining in place. On behalf of the board and our entire organization, I’d like to thank Dave for his contributions and wish him success in his new endeavor.”

Ristow added: “Qumu has undergone a significant evolution since I arrived four years ago with the last few months in particular having been a transformational period to set up the future success of our business. While that development remains ongoing, the financial, operational and organizational structure we have today will provide a solid foundation for our transition to a sustainable, high-growth and SaaS-first business. I believe strongly that Qumu’s best days are ahead, and I appreciate the consideration of the board and management team as I pursue this next opportunity.”

In order to ensure Qumu continues its progress on its SaaS transformation and strategic roadmap, Qumu will engage Mark Culhane as a consultant. Mr. Culhane is a long-time software executive.

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Marketing 360® Technology Becomes More Powerful With Social and Scheduling app Updates

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The Marketing 360® platform just became more powerful with key feature upgrades to the Social and Scheduling apps.

The Marketing 360 Social app now has a calendar feature that makes it extremely easy to view all scheduled social posts by month, week, or day, filter the posts by the platform and status of the post, and schedule and approve posts directly from the calendar.

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The update also includes 3 new post status types

  • Published: Post has been published.
  • Denied: Post denied by the approver.
  • Failed: Failed to post due to error (ex. incorrect image size or missing elements).

The Marketing 360 Scheduling app can now accept payments when booking services and appointments. This update eliminates the need to take payment on-site when the user shows up in person, making check-in a breeze. The ability to take payment ahead of time will be especially beneficial for any services that are provided on a location.

“Our goal is to continue to make the apps within the Marketing 360 platform better and better for our clients,” Said Jerry Kelly, Marketing 360 CMO. “By continuing to add key upgrades, we are equipping our small business clients with even more tools to work smarter, faster, and grow their businesses.”

Through many tools and integrated apps, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work.

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Lucency Selects IntelePeer’s Atmosphere CPaaS Solution to Enhance Its Breakthrough Digital-to-Voice SaaS Technology Offering for Telephony Customers

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IntelePeer, a leading Communications Platform-as-a-Service (CPaaS) provider, is pleased to announce that Lucency has selected IntelePeer’s omni-channel Atmosphere CPaaS solution to enhance its breakthrough digital-to-voice Software-as-a-Service (SaaS) technology that captures the context of a customer’s engagement journey—from an online interaction all the way through to a contact center experience. With Atmosphere CPaaS, a powerful platform built to improve processes and solve business challenges, Lucency enables product managers, marketers and contact center teams and agents to create customized experiences for each visitor while increasing profitability.

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“Prior to implementing IntelePeer’s CPaaS solution, our SaaS technology—which is carrier and telephony platform agnostic—lacked robust reporting and insight into billing”

“Prior to implementing IntelePeer’s CPaaS solution, our SaaS technology—which is carrier and telephony platform agnostic—lacked robust reporting and insight into billing,” says Lucency Co-founder and Chief Operating Officer Andrew Hill. “We tested several CPaaS solutions but none of them offered flexibility, ease of use, scalability or customer support. We needed a solution that was going to be reliable, scalable and easy for our telephony clients to use to determine their workflows, and eventually update themselves. IntelePeer checked all the boxes, particularly with its Atmosphere SmartFlows®, which enabled us to build into our software invaluable, cost-saving omni-channel, communications-enabled workflows.”

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A wide range of marketing and call center operations rely on Lucency technology to provide visibility into what a customer sees and experiences throughout the entire customer journey— from website to chat to phone—in real-time. This enables them to not only evaluate which marketing and customer journey data points are driving chats and phone calls but also which channels they use and how they experience each one, which is essential for improving communication strategies and engagement.

By integrating with IntelePeer’s Atmosphere CPaaS solution for contact centers and marketers, Lucency offers the additional tools and insight organizations need to make more informed decisions and improve engagements. Recognizing that customers don’t want to be just another number, it allows for personalization of each interaction based on past conversations and sentiment so that contact centers and marketers can show they care about their customers individually.

“Conversation context along the customer journey is more important than ever for call centers and marketers whose main goal is to sell more products and provide better customer experience,” comments Jeremy Jones, Chief Commercial Officer at IntelePeer. “Lucency is ahead of the technology curve, recognizing where the gaps are and how to bridge them for its clients. We could not be more thrilled with the results that demonstrate the benefits of multi-channel analytics and smart work flows, which help Lucency clients reduce call handle times, improve customer satisfaction, and increase revenues across the whole organization.”

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Heritage Global Partners, ViciNFT Launch Alliance for NFT and Digital Asset Management

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Heritage Global Partners, ViciNFT Launch Alliance for NFT and Digital Asset Management

Heritage Global Partners, Inc. (“HGP”), a worldwide leader in asset advisory and auction services, and a subsidiary of Heritage Global Inc., has formed an alliance with ViciNFT Corporation, a leading provider of non-fungible token (“NFT”) creation and management, smart contracts, blockchain technology development, and cryptocurrency-based auction management services, to co-market and co-manage NFT auctions utilizing ViciNFT Corporation’s enterprise digital asset management and blockchain engineering services.

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“This partnership has a number of notable pathways to growth, with significant revenue potential we’re well positioned to capture.”

Regarding the alliance, Ross Dove, CEO of Heritage Global Inc., said: “HGP is excited to participate in cutting edge NFT auctions with a meaningful charitable component and buyers and sellers benefit from open and transparent HGP auction management.” He added, “We look forward to long term collaboration with ViciNFT Corporation as the marketplace expands.”

Jon Fisher, Partner in ViciNFT Corporation, said: “HGP is the marquee brand for enterprise auctions.” He added, “This partnership has a number of notable pathways to growth, with significant revenue potential we’re well positioned to capture.”

Heritage Global Inc. (HGBL) is a diversified financial services company providing acquisition, disposition, valuation, and lending services for surplus and distressed assets. ViciNFT Corporation is the leading digital asset manager specializing in the creation and management of non-fungible token (NFT) auctions.

ViciNFT will include Heritage as its “preferred marketplace” for its auctions. The companies are partnering to power growth in the $2.5B NFT market among digital collectibles recorded to the blockchain, in which ViciNFT is a leader in the space.

The first auction under this partnership includes the release of a second series of Michelle Phillips “Original California Girl” NFTs, following a first successful auction that totaled $100,000 in revenues, widely covered in media, in June 2021.

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Bridgeline Expands Investment in BigCommerce Partnership

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Bridgeline Digital, Inc. , a cloud-based marketing technology software provider, announced that they are heavily investing in their Hawksearch BigCommerce Integration to expand their offering for BigCommerce users.

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With over thirty BigCommerce implementations of Hawksearch, Bridgeline has invested in a dedicated Partner Resource and the development of new features to build growth for the platform’s user base.

Hawksearch is an AI-powered search, personalization, and recommendations app that optimizes the online buying experience for both B2C and B2C. Hawksearch has been a preferred BigCommerce technology partner since 2019. In addition to Hawksearch’s current traffic builder tool, Bridgeline’s product development team has integrated WooRank’s suite of SEO tools to further increase traffic and revenue for Hawksearch’s BigCommerce user-base.

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This new SEO functionality complements the previously released “Unit of Measure Conversion Logic” that is featured in all Hawksearch implementations on BigCommerce.

“We’re excited to strengthen our commitment to our BigCommerce partnership by developing new revenue growth opportunities for their user-base,” says Ari Kahn, CEO at Bridgeline.

DoubleVerify To Acquire EMEA-Based Ad Verification Company, Meetrics

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Transaction strengthens global DV operations, and adds talented, experienced international team and tenured customer relationships

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Meetrics GmbH (“Meetrics”, the “Acquisition”), a leading European ad verification company headquartered in Berlin, Germany, in an all-cash transaction. The Meetrics sales, product and engineering teams will continue to operate from offices in EMEA, fortifying and expanding DV commercial operations in the region. The transaction is expected to close in the third quarter of 2021.

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“DV’s mission is to make digital advertising stronger, safer and more secure, giving global brands clarity and confidence in their digital investments”

Meetrics was founded in 2008 in Berlin and has evolved into a leading Europe-based ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability. Meetrics is the only European player that has established official ad verification measurement partnerships with the traditionally “walled gardens,” including Google and Facebook. Moreover, the company’s core solutions are accredited by the Media Rating Council – a testament to the strength of its technology and effectiveness of its products. Today, Meetrics serves more than 80 customers across 23 countries in Europe.

“DV’s mission is to make digital advertising stronger, safer and more secure, giving global brands clarity and confidence in their digital investments,” said Mark Zagorski, DoubleVerify CEO. “Our strategy in support of this mission is to verify everywhere – across channels, formats, platforms and geographies. The Meetrics transaction fully supports this approach and bolsters our operating footprint in EMEA, adding experienced sales, product and engineering teams and tenured customer relationships that will continue to help accelerate the growth of our international business.”

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“The entire Meetrics team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class verification offering,” said Dr. Philipp von Hilgers, Co-founder and Managing Director of Meetrics. “Integrating Meetrics’ technology and expertise with DV’s global platform will accelerate our efforts to power media quality and performance for leading brands in the region.”

“Since 2008, Meetrics has established itself as a leading, Europe-focused ad verification company,” said Dr. Max von Hilgers, Co-founder and Managing Director of Meetrics. “Through integration with DoubleVerify, we anticipate scaling our solution to better service our customers, while driving even greater positive impact throughout the ecosystem.”

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Brute Force Email Attacks and Account Takeover Attempts Rise 671%, Reaching Unprecedented Levels, According to Abnormal Security Research

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Perception Point Recognized in 2021 Gartner Market Guide for Email Security Report for Third Year in a Row

New email threat report also finds 61% of organizations experienced a vendor email compromise/supply chain attack in Q2 2021

Abnormal Security, provider of a leading cloud-native email security platform that leverages behavioral data science to stop modern email attacks, today released its Q3 2021 Email Threat Report. It examines the escalating adverse impact of socially-engineered and never-seen-before email attacks, and other advanced email threats—both financial and reputational—to organizations worldwide. The report surveyed advanced email attacks across eight major industry sectors, including retail and consumer goods; manufacturing; technology; energy and infrastructure services; medical; media and television; finance; and hospitality.

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“Socially-engineered attacks are dramatically rising within enterprises, worldwide, creating unprecedented financial and reputational risks”

Key report findings include:

  • 32.5% of all companies were targeted by brute force attacks in early June 2021
  • 137 account takeovers occurred per 100,000 mailboxes for members of the C-suite
  • 61% of organizations experienced a vendor email compromise attack this quarter
  • 22% more business email compromise attacks since Q4 2020
  • 60% chance of a successful account takeover each week for organizations with 50,000+ employees
  • 73% of all advanced threats were credential phishing attacks
  • 80% probability of attack every week for retail and consumer goods, technology, and media and television companies

Over the course of the quarter, Abnormal researchers saw a significant increase in credential phishing, as well as brute force attacks, which are used to obtain personal information such as passwords, passphrases and usernames through a string of continuous, automated attempts. Once accessed, compromised accounts can be leveraged to send additional attacks on coworkers, partners and vendors, and provide the credentials necessary to infiltrate other parts of the organization.

Credential phishing and account takeover is also a major issue because it provides the access needed to send other more nefarious types of attacks such as ransomware and malware.

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“Socially-engineered attacks are dramatically rising within enterprises, worldwide, creating unprecedented financial and reputational risks,” said Evan Reiser, CEO, Abnormal Security. “These never-before-seen attacks are becoming more sophisticated with every passing day. They don’t contain indicators of compromise, such as links, attachments and reputational risks, so they evade secure email gateways and other traditional email infrastructure, landing in inboxes where unsuspecting employees fall victim to their schemes, which include ransomware. In order to effectively protect against these attacks, we can no longer rely only upon established threat intelligence. We need to look farther to comprehensively understand employee and vendor identities, their relationships, all with deep context, including content and tone to baseline good behavior. Any subtle deviations from this baseline expose the possibility of a threat or attack.”

The report also underlines that impersonation is on the rise, with threat actors using both well-known brands and internal automated systems to trick their victims into submitting credentials, revealing sensitive data, or sending money. In fact, impersonation of internal systems like IT Help Desk and IT Support rose 46% over the past two quarters. This increase in specific types of impersonation shows the extent to which cybercriminals are willing to change their tactics, and highlights the need for an email security system that will detect ever-evolving threats.

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Videommerce Introduces a New SaaS Platform to Help Clients Immediately Connect with Customers by Creating Clickable, Easily Translated Videos for Sales, Marketing and Customer Service

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‘Sell more products, reduce churn, and onboard new customers in their native language…’

Videommerce officially unveiled its SaaS platform dedicated to helping startups, entrepreneurs, and SMBs build interactive relationships with their customers using dynamic, clickable videos that grab attention and deliver content for exciting, personalized, and fully customizable experiences. Videommerce’s software allows users to upload Google Slides and build attention-grabbing presentations through a series of drag-and-drop scene layers, photos, text editing, animations, and more – all with full editing control. And with an extensive voiceover library of over 10,000 pre-recordings, Videommerce allows you to give each interactive video a professional yet personal touch. Videommerce offers a free introductory plan to get clients started.

“Combining communication in the customers native language, with the feeling of participation, being part of your story, will bring incredible results influencing your sales, marketing and customer service” said Adam Golub, Co-Founder and CEO at Videommerce. “Customers want to feel like they are in control, and interactive video gives them the freedom of choice to watch what they want, learn about and what to buy. You have just seconds to grab their attention and hope that they stick around long enough to hear your message. Dynamic and interactive video content is key – content that doesn’t just feed them information, but allows them to become part of the show. You have to give them an immediate solution to their question or problem, and our creation software allows you to do just that. We’ve reduced bounce rates by 32%, increased viewer interaction time by 58%, increased quality leads by 50%, and doubled conversion rates.”

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Videommerce: How It Works

Each interactive video can be created in just minutes – no tech expertise needed – and then linked to a home page and shared across social media sites.

  1. Create: Craft videos from scratch, upload videos, or transform Google Slides into an editable video.
  2. Personalize: Animate text, images; add hotspots, pop-ups, social media and more; eliminate the need to switch between multiple tools. Add, edit, and rework projects seamlessly.
  3. Interact: Build a wide variety of unlimited pathways and clickable interactions that grab customers’ attention; generate qualified leads, sell directly.
  4. Embed: Gather important data that measures views, interactions, and other engagement; create useful surveys.
  5. Translate: Viewers enjoy auto-translated videos to experience content in their native language; reach out to a global audience.
  6. Amaze: Impress customers with two-way interactive and personalized communication at scale.

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Kalera Announces New Chief Marketing Officer Aric Nissen

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The tech-driven vertical farming company plans to leverage Nissen’s extensive experience building brands to spearhead marketing efforts during rapid global expansion

Kalera AS  one of the fastest-growing and largest vertical farming companies in the world, announced the appointment of Aric Nissen as Chief Marketing Officer. In his new role, Nissen will be an integral part of the executive team as he oversees the development and execution of Kalera’s marketing initiatives.

Bringing with him more than 20 years of senior leadership experience and award-winning expertise engaging customers and building brands, Nissen joins Kalera from Restaurant Technologies where he served as Chief Marketing Officer. Prior to that, he was Vice President of Revenue Optimization for Subway and spent over four years as a management consulting executive with Accenture Digital.

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“Aric is a fantastic addition to our executive team with an impressive background and proven track record in driving customer demand,” said Kalera CEO Daniel Malechuk. “Aric’s oversight will be invaluable as we continue to grow. We are delighted to welcome him to the Kalera family.”

Nissen began his career with International Dairy Queen Inc. where he was ​​responsible for menu strategy, market testing, product launch advertising and brand management. He earned the nickname “CEO of Blizzard” for his efforts to increase awareness and sales of the brand’s flagship products resulting in a sales increase from $400MM to over $800MM in less than five years.

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“This is an exciting time to join Kalera’s talented executive team,” noted Nissen. “The technology and innovation of a Kalera farm is literally breathtaking to see. Seed science, artificial intelligence, and data analytics form the backbone of growing non-GMO plants with dramatically less environmental impact. As a global leader in the vertical farming industry, we are primed to drive rapid acceleration in North America and across the globe.”

In addition to the hiring of a new CMO, Kalera has experienced significant growth in recent months including the announcement of the acquisition of &ever, a vertical farm company headquartered in Germany with operations in the Middle East, Asia and Europe, and the addition of new high-profile customers. With the acquisition of &ever, Kalera will operate facilities in Orlando, FL; Atlanta, GA; Houston, TX and Kuwait. Additional facilities are slated to open across the US — including Denver, CO; Columbus, OH; Seattle, WA; St. Paul, Minnesota; and Honolulu, Hawaii — as well as in Singapore.

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