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MarTech Interview with Einat Etzioni, CMO at Namogoo

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In addition to enabling better customer journeys across multiple online platforms, eCommerce marketers have to drive better buying and shopping experiences through these multiple channels, including boosting the efficacy of their online store or website experience; what does it takes for today’s eCommerce marketers to stay ahead of the game?

Einat Etzioni, CMO at Namogoo shares a few interesting tips in this quick chat:

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Welcome to this MarTech Series chat Einat, tell us more about yourself and your marketing journey through the years. If you hadn’t been in marketing, in what other role or function would you have been in…?

My entire background has been in tech – working for application development and integration companies and now in eCommerce technology. I actually started in sales roles – sales operations and sales management before I made the transition to marketing. I think that made me better at my job because one of the main challenges all of us marketers face, whether we are selling to businesses or consumers, is our contribution to revenue. I think it’s an even bigger challenge for B2C companies as they invest so much in brand building and in driving traffic to their sites only for 90-98% of visitors to drop off without buying. Companies are starting to realize now that their main revenue driver has to be CVR and AOV improvements as well as LTV, but not necessarily just to get more and more traffic. That is when companies can really start balancing their CAC and creating a sustainable business.

For the last couple of years, I have been an active member of the G-CMO Forum, which is a community of CMOs from global companies, startups, and VCs in Israel, to help them become leaders in SaaS technology marketing.

If I wasn’t a marketer I would have probably been in sales. When I was younger, I actually wanted to be an actress but was not accepted to Art school

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We’d love to hear the top insights from Namogoo’s recent survey on eCommerce promotion trends?

Before our consumer-focused survey on promotions, we also completed a survey of global eCommerce leaders. When comparing the results of both surveys, we found a few very interesting contradictions. While only 4% of retailers reported free shipping as the most effective promotion, 77% of consumers reported that they not only expect to receive free shipping, but they demand it.

In that same survey, the majority of eCommerce leaders (43%) reported that they believe next-purchase discounts are the most effective while a whopping 90% of shoppers ranked next-purchase discounts as the least impactful promotion they could be offered.

And it didn’t stop there. We found that 96% of companies reported that promotions are negatively affecting not only their margins but also brand perception. Meanwhile, 49% of consumers look favorably at brands that offer promotions and 46% said promotions don’t actually play a role in determining brand perception.

But as 54% of eCommerce leaders responded that their execution strategy is to use site-wide promotions, it makes sense that retailers are seeing the ramifications of that in their margins. If used strategically and measured properly, promotions can increase brand loyalty and save margins.

Your survey highlighted that customers find more information on products they need via email promos as opposed to hearing about them from influencers, yet, influencer marketing is still growing at a rapid pace across segment; can you share some thoughts on the trends surrounding influencer marketing today and how do you feel this will evolve in the near-future?

Influencer marketing certainly isn’t going anywhere anytime soon. Especially now that most of the major social media platforms (Facebook, Instagram, TikTok and now Twitter) at least have commerce capabilities, brands will continue to invest in affiliate marketing. Especially among Gen-Z, this is an imperative marketing tactic. About a quarter of the consumers we surveyed were Gen-Z. 72% of Gen-Z college students say they are more likely to buy from a brand they follow on social media. They view influencers as peers with credibility and they want a peer to vouch for a product before making a purchase. Influencer marketing hasn’t broken the barrier to other generations just yet, but is beginning to make inroads, and will continue to be an important part of brands’ marketing strategy.

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What are some of the top tips and best practices you have in mind for eCommerce marketers of today?

I love working with eCommerce marketers because their audience is more emotionally driven. Those who crack the psychology behind customer engagement can really win. For example, we know that certain pricing strategies motivate customers to buy while others can actually ruin your chances of conversion. If marketers don’t understand the psychology behind pricing, they could be driving customers away without even realizing it. Understanding this will enable companies to improve conversion rates while protecting brand perception.

In general, as marketing trends change and impact how marketers plan their customer acquisition strategies, what are some fundamentals that they should be keeping in mind?

Until recently personalization was a nice thing to have but has quickly evolved into an expected fundamental and is no longer a “bonus” in the eyes of shoppers. As personalization tactics have come a very long way, all marketing plans need to ensure that maintaining high or at least industry-standard levels of personalization are key parts of their strategies.

A few thoughts on the future of eCommerce Marketing?

Predicting the intent of individual consumers is going to be the basis of eCommerce marketing in the future. If we can predict the customer’s intent similarly to how we look at intent data for acquisition, it can be a game-changer. Big tech companies like Google and Facebook are strong at collecting, analyzing, and utilizing data to engage in intent-based marketing, creating high-intent audiences, and serving ads that are tailored specifically to each user.

However, it’s impossible for eCommerce companies to target Google or Facebook users based on customer intent. These external platforms have no way of knowing what a customer’s intent could possibly be on any given site, rather the true measure of intent happens on the site itself. If we know the customer’s intent in real-time, we can use that as a tool to optimize our strategies and dramatically increase our funnel conversion.

Some last thoughts and takeaways for CMOs?

The customer’s voice is critical. Staying in constant contact with consumers will always be a crucial tool. Performing surveys like the one mentioned above regularly, especially during a time when norms are constantly changing are necessary. The key is to never get too comfortable and assume that expectations are rapidly shifting and that unless you invest in ongoing efforts to keep up, you will quickly fall behind.

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Namogoo’s Digital Journey Continuity platform analyzes mountains of anonymous data and behavioral analytics to deliver unstoppable journeys to brands’ online shoppers. By autonomously removing distractions and hesitations, brands get the solutions they need to increase conversions, order value, and lifetime value, while maintaining their brand perception, increasing margins, and considering pricing and inventory needs.

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With over a decade of management experience with global software solutions in complex and data-driven business environments, Einat brings an unstoppable wealth of knowledge in the SaaS space to Namogoo. Einat leads Namogoo’s marketing strategy and Go-To-Market execution and is focused on expanding the company’s reach, customer acquisition and retention.

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Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast Featuring Metadata.io, ON24 and more!

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io

Brandcrush Expands Activation Marketplace Into an End-to-End Media Software Solution Helping Brands Easily Monetise Their Owned Media Channels Globally

By

MTS Staff Writer

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August 31, 2021

BRANDCRUSH-EXPANDS-ACTIVATION-MARKETPLACE-INTO-AN-END-TO-END-MEDIA-SOFTWARE-SOLUTION

Brandcrush launches first-of-its-kind end-to-end enterprise software solution powering businesses around the world to monetise and maximise their owned media revenue potential;

“Owned media monetisation” is a $100b industry and an untapped market opportunity ;

The Brandcrush platform powers businesses to convert valuable touch points into a bookable media, unlocking the media power of businesses globally;

Marketers are shifting dollars towards owned media channels ,to combat rising costs of customer acquisition; Partners of Brandcrush include HelloFresh, WeWork, Monash University, Marley Spoon including multinational brands and agencies Mediacom, Mindshare, Mondelez, Kraft and Nestle.

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Brandcrush, is unlocking the media power of businesses globally with the launch of its first-of-its-kind end-to-end media monetisation software. The team, who entered the market with an activation marketplace solution, have launched premium software features to power mid to large businesses – from grocery & D2C retailers, shopping centres, gym chains and universities – helping them monetise everything from in-store shelf talkers, to out-of-store parcels and digital sponsorships at the click of a button.

“Media assets owned by businesses everywhere are untapped revenue opportunities. Businesses, such as major retailers, have recognised the value of their owned media assets and are building in-house teams to manage and grow this revenue. Whilst other businesses are starting to unlock these commercial opportunities. Making their media easy to find and book is key with more than 2 three quarters of b2b buyers now expecting self-serve tools . Without a digital management solution, the potential for these media businesses is not being realised.“ said Co-Founder and CEO of Brandcrush, Teresa Aprile.

“We are unlocking the media power of businesses globally, making it easy for businesses to work together to build brands. Our platform unlocks new media opportunities and digitally transforms media businesses from offline PDF packs and excel spreadsheets to a powerful end-to-end software solution where partners can monetise and maximise their media potential.“

Leading food delivery ecommerce retailer, HelloFresh has partnered with Brandcrush in its top three major markets, UK, USA and Australia to power media sales. The meal kit delivery leader is committed to activating partnerships that are successful for brands and also enhance the experience for their customers.

“We can authentically introduce brands to millions of highly targeted and attractive households each week through our parcels, our insert perks as well as our social and digital channels. We needed a platform to streamline and scale our media sales. With Brandcrush we now have one simple platform to manage it all. It helps us manage our unique media inventory and workflow requirements and give us the tools to maximize our revenue potential.” Louise Branth, Commercial Partnerships, Hellofresh United Kingdom.

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Depending on where businesses are on their media monetisation journey, they can develop a fully customisable media ecosystem that looks, sounds and operates as their organisation.

The Brandcrush platform is transforming high touch media bookings that previously included manual outreach, presentations, numerous phone calls and emails, and off-system tracking into campaigns that can be booked in minutes and seamlessly managed at scale.

“New partners can be up and running in as little as 48 hours. We wanted to build flexibility into the platform to support the authenticity of this media and also make it an extremely bookable and scalable format for brands, “ says Co-Founder and CRO, Matt Hurle.

“Changing consumer behaviour, diminishing attention spans and limited top tier media positions, means that advertising is not only more costly but also less effective. Marketers are looking for ways to cut through the digital clutter and drive customer acquisition and are allocating media spend to new and emerging owned media channels, leveraging the trust these businesses have with their audience,” said Aprile.

The world’s leading brands and agencies, including Mondelez, Kraft and Nestle are leveraging Brandcrush’s trusted network of partners to build authentic connections to new audiences via on-premise, at home, and online activations.

“Any customer touchpoint held by a business can be defined as “owned media”, making this conservatively a $100b industry. Our technology can capture and catapult this for businesses globally,” said Aprile.

“We want to continue building tools to grow our partners’ media businesses – this includes features for agencies and deep integrations with platform partners in the media space,” commented Hurle.

“Trusted companies are the new media. Businesses who don’t see their owned media assets that way are simply missing out on revenue. We know that with customer acquisition costs rising marketers are leveraging the trust of businesses to get closer to the consumer,” said Aprile.

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The Meaning of Modern Metrics

By

Mikael Larsson

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August 31, 2021

As brands make the shift away from traditional metrics like clicks to modern metrics like ad recall, how can they ensure they are accurately measuring campaign performance?

Brand measurement is always a hot topic for both publishers and advertisers, particularly in light of the eradication of third-party cookies. With advertising analytics constantly evolving, publishers are seeking alternative ways to measure the success of their campaigns and track brand performance.

This is where brand lift comes in.

How can brands effectively measure how their ads are shifting and shaping consumers’ perceptions and behaviours? Today, metrics like ad recall, brand awareness and consideration are much more useful than traditional metrics such as clicks, impressions or views. Publishers have already started making the shift away from the standard metrics for performance and are turning to new methodologies to drive brand uplifts.

Now, it’s even easier to demonstrate the success of campaigns by investing in brand metrics to track brand lift score. Indeed, our work with publishers like The Guardian has seen some real tangible results for their advertisers.

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Over the course of three months, the publisher measured 50 different campaigns across 35 different brands including Netflix and Samsung, serving 9,500 readers who have been exposed to a campaign with a survey. Their goal was to understand how the campaign delivers on metrics like brand awareness, consideration, preference and intent.

When you combine these metrics, you get a total brand uplift score. The Guardian offers brand studies to all their advertising campaigns costing over £10,000. These studies typically measure brand lift by analysing organic search traffic or using surveys to receive direct consumer feedback regarding a brand’s harder-to-hit metrics. As a result of these brand studies, The Guardian has now developed a planning tool, Modern Metrics, to make recommendations to ad buyers depending on their objectives and the type of brand metric they are trying to move.

While brand metrics to measure campaign success certainly predates digital advertising, anchoring around an easily understandable and universal metric is a welcome change for advertisers who find themselves in an increasingly fragmented ecosystem.

By collaborating with The Guardian, Brand Metrics helped the publisher monitor the right attention metrics and data points to measure brand uplift in a way that doesn’t rely on cookies. They are well aware that first-party data leads to higher brand lift so by partnering with data management platform Permutive, The Guardian was able to build 350 first-party data audience segments. With Brand Metrics on hand to survey readers on campaign effectiveness, the publisher found that campaigns using the Guardian’s first-party data had on average a brand lift 65% higher than Brand Metrics’ average.

When using The Guardian first-party data, the proportion of impact on preference and intent metrics was 39% higher than average. Indeed, campaigns that ran in so-called ‘hard news’ environments—like politics or Covid-19 content—delivered a 22% brand uplift versus the average.

So as agencies adapt to a cookieless future, Brand Metrics is on hand to provide cookieless measurement for more accurate brand lift scores.

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Enterprises That Emphasize Creativity Outperform Less Creative Counterparts

By

PRNewswire

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August 31, 2021

Enterprises-That-Emphasize-Creativity-Outperform-Less-Creative-Counterparts

New Study from Tenovos Finds that Benefits of Creativity are Universally Recognized but Enterprises Continue to Prioritize Efficiency

Tenovos, providers of the modern, data-first Digital Asset Management (DAM) platform that helps brands tell stories that matter, announced findings from a new study indicating that enterprises that put an emphasis on creativity significantly outperform their less creative counterparts. The study, titled The Creative Enterprise, polled more than 3,600 companies with at least $100M in annual revenue and compared businesses that report being driven by creativity with those that prioritize efficiency. The findings uncovered clear trends that show a direct positive correlation between an emphasis on creativity and favorable overall top-line growth, customer loyalty, profitability, and employee morale.

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In fact, 100 percent of respondents said that creativity materially improves top-line growth for their business when it is operating at its best. What’s more, 100 percent of respondents also said that creativity strengthens customer loyalty and increases overall profitability of the business when their company is operating at its best. And 97 percent of respondents said that creativity improves morale across the enterprise. The near unanimity of the data points above excludes those respondents that opted out of the question (14 percent of all respondents) because it was impossible for their organization to measure that impact.

Despite the recognition of the immensely positive impact of creativity on the enterprise, most businesses do not prioritize creativity across their organization. In fact, 86 percent prioritize or optimize for efficiency over creativity today.

“The data speaks for itself. There’s no question that enterprises that have creativity as a foundational pillar to their business perform better overall,” said D. Scott Bowen, CEO of Tenovos. “It speaks to the tremendous opportunity organizations have to grow and improve across categories by making creativity a strategic focus. Efficiency is a foundational operating principle, but it is creativity that will align your business and your organization with your mission.”

Additional interesting findings from the study include:

Respondents inside creative-focused organizations were 2.6X more likely to be satisfied with their current state than those inside efficiency-focused organizations (28.6 percent of creative-focused respondents were satisfied versus 10.7 percent of efficiency-focused respondents).
90 percent of executives (those with a title of Director and above) perceived their organization as prioritizing efficiency over creativity.
Executives (those with a title of Director and above) were 3X more likely to have an “ideal state” that had an increased emphasis on creativity.
And for those creative-focused organizations desiring some sort of change with their enterprise, 70 percent would want a greater emphasis on creativity versus efficiency.

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Cloudbeds Launches Websites, A Complete Website Design and Development Solution

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August 31, 2021

Introducing Cloudbeds Amplify: The Intelligent Digital Marketing Solution Driving More Direct Bookings for Independent Hoteliers

Provides Independent Hoteliers Inviting, Informative, and Intuitive Websites to Attract Guests and Increase Revenues by up to 20% with Direct Bookings

Cloudbeds, the fastest growing hospitality management platform, announced the launch of Cloudbeds Websites, a complete website design, and development service for hoteliers. Cloudbeds is the only Top 10 property management system offering independent hoteliers a full-service website solution to enhance their brand and avoid costly OTA commissions.

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Cloudbeds Websites is a robust website design and development solution that includes all the tools required to create unique and highly functional websites. The websites integrate with Cloudbeds’ award-winning hospitality management suite to provide a seamless booking and reservations management experience for guests and owners. Unlike DIY web design providers, each hotelier partners with a Cloudbeds website designer who works closely with the hotelier to design and build their website. A Cloudbeds Website is typically up and running within 30 days or less from initial kick-off to fully published on the web.

Highlights include:

● Unique templates: Choose from professionally made, modern templates designed for the hotel industry.
● Safe and secure: SSL certificates and adhere to all current internet laws per region.
● Integrated with Cloudbeds: Customizable Cloudbeds booking engine widgets for a seamless direct booking experience.
● Fully Responsive: Delivers an excellent customer experience on every device – mobile, tablet, and desktop.
● SEO friendly: Adheres to SEO best practices to ensure the hoteliers’ property ranks in Google search.
● Analytics: Make data-driven decisions to improve marketing strategies with our built-in analytics dashboard.
● Social Media widgets and the ability to connect third-party applications and widgets.
● 24/7/365 Support: Included support makes it easy for hoteliers to obtain in-country support.

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“I would recommend working with Cloudbeds Websites to any independent hotelier. Our web designer went the extra mile to find the best design and functionality for our property, “ says Maria Martinkova, Owner, Soller Plaza, Spain, “We’re happy to say that we now have a website that we’re proud to share that showcases our unique property in Mallorca.” “ Plus, it’s seamlessly integrated with our Cloudbeds booking engine and channel manager, making reservation management a breeze.”

“I never thought creating a beautiful website for my property could be so easy,” says James Schuler, Owner, from Amber Hotel, Switzerland, “My web designer from Cloudbeds was quick and made the process very easy – I had an excellent experience getting my site up and running.”

“Cloudbeds Websites underscores our commitment to providing high-value tools for independent hotels to enhance their business and make their lives easier,” says France Mendoza, Professional Services Manager, Cloudbeds. “Websites will help them attract more guests, increase revenues, and better promote their brand in a highly competitive industry.”

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Alorica Recognized as Employer of the Year in 2021 Stevie Awards for Great Employers

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August 31, 2021

Alorica Recognized as Employer of the Year in 2021 Stevie Awards for Great Employers

Global CX leader wins Gold Stevie® Award for insanely great employee experience

Alorica Inc., a global leader in customer experience (CX) solutions, has been named the winner of the Gold Stevie® Award for Employer of the Year in the Business & Professional Services category in the sixth annual Stevie Awards for Great Employers.

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“This recognition reflects Alorica’s deep-seated belief that our employees are at the heart of the company’s success”

“This recognition reflects Alorica’s deep-seated belief that our employees are at the heart of the company’s success,” said Andy Lee, Chief Executive Officer at Alorica. “As we continue to hire thousands of people globally, it’s imperative that we maintain this unrivaled employee experience by creating the best environment for ongoing learning and career development. We don’t take for granted the 100,000 Aloricans who choose Alorica as their employer every day, and we welcome passionate problem solvers looking to elevate their careers to join the family.”

The Stevie Awards for Great Employers recognize the world’s best employers and the human resources professionals, teams, achievements and HR-related products and suppliers who help to create and drive great places to work. With more than 950 nominations from organizations of all sizes in 29 nations, Alorica was honored to be chosen as the greatest business and professional services employer. More than 70 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

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Through its award-winning training programs, culture initiatives and constant feedback loop measured by its employee Net Promoter Score (eNPS), Alorica focuses heavily on employee engagement and performance. The organization is proudly comprised of many cultures, languages and backgrounds and views diversity as a core strength; more than 61% of its global workforce is women and nearly 70% of its US team is made up of minorities. And through its work-at-home solution—Alorica Anywhere—employees are offered additional flexibility and support, which includes gamified digital tools to help them improve their confidence, skills as well as KPIs. This Employer of the Year award demonstrates the company’s commitment to its employees, which has resulted in increased employee satisfaction, lower attrition rates, and more leaders being promoted from within the organization year over year.

Alorica also embraces a family-like culture of inclusiveness and giving through its Corporate Social Responsibility, which includes the company’s employee-led partnership with non-profit Making Lives Better with Alorica (MLBA), which has raised more than $6.5 million since 2015. In 2020, Alorica launched TIDE (Together for Inclusion, Diversity and Equity), its global social impact program that serves as a cornerstone for the entire employee experience. TIDE’s Real Talk sessions provide an interactive forum for Aloricans to come together and discuss social issues that are most important to them and their communities—topics include gender bias, sexual orientation, discrimination and dismantling stereotypes.

This 2021 Stevie® Award is among several accolades Alorica has received since last year, including a 2021 Silver Stevie® Award for Minority-owned Business of the Year and a #16 spot on Comparably’s Best CEOs for Diversity list. Additionally, the company was distinguished as a Global Outsourcing 100 for the seventh year in a row by IAOP for strategically hiring thousands of employees around the world from underserved communities. Alorica was also recognized by two of the leading industry analyst firms earlier this year. Gartner named Alorica a Leader in its 2021 Magic Quadrant for Customer Service BPO for completeness of vision and ability to execute; and NelsonHall named Alorica a Leader in its 2021 Social Media CX Services NEAT Assessment for Content Moderation, Trust and Safety.

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Hive Raises $10M for the World’s First Community-Built Project Management and Collaboration Platform

By

PRNewswire

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August 31, 2021

Hive-raises-_10M-for-the-world's-first-community-built-project-management-and-collaboration-platform

Receives investment from Zoom Apps Fund, brings the total raised to $28 million

Hive has announced today that it raised $10 million to deliver the world’s first productivity software platform built by users. The round was led by Rembrandt Venture Partners, with participation from Zoom Video Communications, Inc., and existing investors Tribeca Venture Partners and Angelpad. Hive is one of the first startups to receive investment from the recently launched Zoom Apps Fund, a $100 million global venture fund to stimulate growth of the Zoom Apps ecosystem.

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The company will use the latest funding to build the world’s first democratic software platform, where all product decisions are made democratically by users. Hive maintains a public product roadmap where its users can request features they would like to see in the product. The order in which the features are delivered by Hive’s engineering team is decided by the number of votes each request receives. Two in three Hive users will get a feature they’ve requested built within their first year.

“Employees today want to be in control of their own work processes. They are increasingly looking for tools that will support the way they work instead of requiring them to change the way things are done. We’re very excited to be a part of Hive’s journey to becoming the first democratic software platform in history,” said Scott Irwin, Rembrandt Venture Partners.

One of Hive’s community-driven products, Hive Notes, recently debuted as a standalone collaborative note taking and task management app for Zoom Meetings.

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“We’re delighted to be a part of Hive’s recent funding round and team up with a company that is hyper-focused on its users,” said Colin Born, Head of Corporate Development at Zoom. “Our goal is to make the meeting experience more engaging and help our customers collaborate seamlessly, and Hive Notes does exactly that. We can’t wait to see what else we can build together.”

In 2021, Hive doubled the number of feature requests received and tripled the amount of features delivered to its customers. In the last two months alone, Hive’s product and engineering team built 40 new features.

“At Hive, we believe that our users know best what they need to get their work done fast. It’s important to them to be able to influence the shape of software in their work life,” said John Furneaux, co-founder and CEO of Hive. “That’s why we’re handing over the steering wheel to our community. We’re giving everyone an equal opportunity to contribute to the productivity tools they use every day and drive the direction of our products.”

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Filmhub Expands With TCL Channel Partnership

By

MTS Staff Writer

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August 31, 2021

Filmhub-Expands-With-TCL-Channel-Partnership

Film distribution disruptor Filmhub continues its aggressive expansion with TCL Channel partnership, expanding opportunities for its filmmakers.

Filmhub, the dynamic disruptor in the film distribution space, is thrilled to announce they have signed a substantial distribution agreement with TCL Channel. This agreement will impact many of Filmhub’s 10,000+ titles with a new AVOD monetization channel.

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Filmhub is the fastest-growing digital distribution solution for filmmakers and channel buyers. “We are thrilled the TCL Channel is joining our family of buyers,” Alan d’Escragnolle, CEO and Co-Founder of Filmhub shares, “this creates an incredible opportunity for Filmhub filmmakers to have their content showcased through TCL products worldwide.”

TCL Channel is home to both ad-supported and video-on-demand (AVOD & TVOD) streaming content. The channel reaches households to an estimated 50 million people.

“TCL Channel is thrilled that we can now utilize Filmhub to license content. Their technology platform for discovery, licensing, and deliveries have made the lives of our editorial and operations teams 10x easier,” stated Rebecca Wan, Senior Manager of Content Licensing at FFalcon.

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Redshift Now Available as Subscription

By

prweb

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August 31, 2021

Cutting-edge Technology and Performance Requires Agile Development and Delivery

Maxon, developers of professional software solutions for motion designers and visual effects artists, announced that Redshift, the company’s blazingly fast GPU rendering product, is now available as a subscription product. Designers using Redshift with Maxon’s Cinema 4D, Autodesk Maya, Autodesk 3ds Max, SideFX Houdini, Foundry Katana and Blender can now get started with Redshift or add additional render power for half the price.

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Offering Redshift via Subscription powers ongoing development and work to maintain compatibility with multiple DCC applications and hardware platforms, including Nvidia’s CUDA, Apple Metal and Apple Silicon. Redshift’s functionality and performance is fully dependent upon third-party hardware and software solutions. In order to maintain compatibility with the latest hardware, drivers and host application updates our Redshift development team is constantly updating, optimizing and ensuring stability. In order to provide the best customer experience, Maxon believes all customers should be running on the latest version.

Subscription pricing is comparable to the former Annual Maintenance cost. New customers and existing customers who want to expand their license counts will enjoy the new initial subscription pricing. Sale of perpetual licenses has been discontinued, but existing Annual Maintenance Agreements will of course be serviced and are renewable up to August 31, 2023.

Teams subscriptions are available for larger workgroups at an additional cost. These include dedicated training and support as well as online management and distribution of licenses via the Teams Dashboard. Teams Floating and RLM floating license models are also available.

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Cognigy Launches Conversational AI Analytics Suite to Deliver Actionable Insights From Conversational Data

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August 31, 2021

Cognigy to Showcase Its Latest Conversational and Generative AI Solutions at Avaya ENGAGE 2023

The Cognigy Insights analytics suite will enhance the capabilities of the Cognigy.AI platform to make sense of conversational data and facilitate data-driven optimisation

Cognigy, a global leader in omnichannel customer and employee service automation with its Conversational AI platform, Cognigy.AI, today announced the launch of Cognigy Insights, a powerful analytics suite integrated with the Cognigy.AI platform to help enterprises make sense of their conversational data, and give them the means to act upon insights, all within one best-in-class suite.

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Every day, virtual assistants create millions of data points. However, getting value out of the data remains a challenge for Australian enterprise customer service organisations. Cognigy Insights will enable customers to access and analyse conversational data easily to gain actionable insights for optimising workflows and processes in their customer and employee services. Equipped with assisted machine learning capabilities, the new analytics suite allows users to track and measure each step in a conversation. Organisations are able to identify pain points leveraging its unique ‘Step Explorer’ feature to better understand the customer experience beyond the limited capabilities of intent-driven analytics.

Powerful analytics for better CX and conversion

Co-developed with customers using the Cognigy.AI low-code platform, Cognigy Insights is an accessible and easy-to-use tool that delivers best-in-class monitoring and reporting. It also provides the ability to analyse and understand complex conversational data, equipping Australian organisations with the tools to act upon insights within one powerful Conversational AI platform. Additionally, the instant, real-time overview and customisable dashboard offers a simple way to track KPIs.

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Users can also drill down into aggregated conversations for actionable insights on how to improve processes for better overall conversion. This allows for privacy-aware and fully GDPR-compliant access to conversational data for in-depth analysis. Beyond interactions between end users and virtual agents, Cognigy Insights can extract data from human-to-human interactions.

Sebastian Glock, Senior Technology Evangelist, Cognigy, said: “Better Conversational AI analytics is one of the key demands to improve customer communication as Australian organisations increasingly look to optimise the customer journey. The Cognigy.AI suite provides invaluable insights for customer services businesses as they enable deeper analysis and understanding of virtual agent led conversations and the entire contact centre customer experience. Ultimately, this helps to streamline contact center operations for greater effectiveness, leading to a higher degree of automation and an increased ROI.”

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Amplitude Announces Filing of Registration Statement for Proposed Direct Listing of Its Class A Common Stock

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August 31, 2021

Amplitude Deepens Commitment to EMEA, Opens New Offices in London and Paris

Amplitude, Inc., a pioneer in digital optimization, today announced it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to the proposed direct listing of its Class A common stock. Amplitude has applied to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “AMPL.”

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A copy of the prospectus related to the registration statement, when available, may be obtained by visiting the SEC website, by visiting Amplitude’s website at info.amplitude.com/request-amplitude-prospectus or by emailing Amplitude’s investor relations department at ir@amplitude.com.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This announcement does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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InfinityQS Honored for Marketing Campaign of the Year in the 2021 American Business Awards

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August 31, 2021

InfinityQS Named a Finalist in the 2021 ITSMA Marketing Excellence Awards

Initiative supporting the manufacturing community’s response and recovery from the COVID-19 crisis garners InfinityQS a prestigious Bronze Stevie

InfinityQS International, Inc., the global authority on data-driven enterprise quality, has won a Bronze Stevie for “Marketing Campaign of the Year – Software & Apps” in the 19^th Annual American Business Awards. InfinityQS was honored for the success of “Giving Back With Enact®”, an initiative to aid the manufacturing industry’s recovery from COVID-19 that drove significant growth in new client and partner relationships for the quality solutions provider. This marks the InfinityQS’ second recognition for standout marketing performance this year, following a Platinum win in the 2021 AVA Digital Awards.

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InfinityQS launched “Giving Back with Enact” in April 2020, as a direct response to the unprecedented operational challenges manufacturers faced at the outbreak of COVID-19. The campaign centered around a core offer for new clients—three month’s free use of InfinityQS’ Enact® Quality Management platform, no charge or commitment required. Manufacturers accepting the offer could thereby leverage Enact’s cloud-native capabilities to deploy and configure remotely, empower remote training, and enable remote collaboration and decision making, all while upholding product quality during the pandemic.

To raise awareness for the offer, InfinityQS worked with long-time partners, digital marketing agency Refactored and public relations firm DPR Group, on a multichannel marketing campaign that included new website content, social media, Google paid search, and press coverage. In just under a month, they developed all necessary campaign pieces to educate manufacturers on the benefits of cloud-based quality management and position Enact as an immediate solution to disruptions from the pandemic. Messaging evolved over time to align with manufacturers’ changing priorities—from response, to recovery, to resilience for the future.

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The campaign strongly resonated with manufacturers across industries, and as a result, InfinityQS has realized:

A 266 percent increase in the number of new clients entering Enact Proofs of Concepts
A 100 percent increase in new partnerships for the InfinityQS Enact Global Partner Program, as more channel resellers recognize Enact as a solution for building manufacturing resilience
The company’s largest volume of cloud sales versus any previous year
The largest and most qualified sales pipeline it has ever experienced

Greg Matranga, Vice President of Global Marketing, InfinityQS, commented, “We are honored to be recognized with this esteemed Stevie® award for our marketing efforts. However, our true reward is knowing we are providing the manufacturing community with the digital tools and resources they need to successfully navigate today’s complex, challenging, and constantly changing business environment. We’re seeing more and more of our manufacturing clients optimistic toward the future, confident that solutions like Enact are helping them build greater resilience to succeed in the post-COVID world.”

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations—public and private, for-profit and non-profit, large and small. This year’s program received a record number of more than 3,800 nominations from organizations of all sizes and in virtually every industry. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

“The American economy continues to show its resilience, and as we’re poised on the beginning of what should be a phenomenal period of growth, we celebrate the remarkable achievements of a wide range of organizations and people over the past 18 months,” said Stevie Awards President, Maggie Gallagher. “This year’s Stevie-winning nominations in The American Business Awards are testament to the ingenuity, the commitment, the passion, the adaptability, and the creativity of the American people.”

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Joan Amble Joins BuzzFeed’s Board of Directors as Audit Chair

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August 31, 2021

Digital Domain Names Darren Jaffe as Executive Producer of Advertising & Games

Seasoned Audit Expert with Financial Leadership Experience at American Express and General Electric and Significant Board Director Experience

BuzzFeed, the leading tech-powered media company for digital content and commerce for millennial and Gen Z audiences, announced that Joan Amble has joined its Board of Directors as Audit Chair. Amble, who previously served as Executive Vice President, Finance, and Comptroller for American Express, will bring decades of finance, accounting and public company experience to BuzzFeed’s Board of Directors and help BuzzFeed navigate a new period of growth as a public company.

BuzzFeed announced on June 24, 2021, that it will merge with 890 5th Avenue Partners, Inc., ($ENFA) a special purpose acquisition company (SPAC), to become a publicly traded company. As part of the transaction, BuzzFeed has entered into an agreement to acquire Complex Networks, a leading global youth network with unparalleled engagement among millennials and Gen Z. The transaction is expected to close in Q4 2021.

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“BuzzFeed is seizing new opportunities from a position of strength, and I look forward to utilizing my financial background for the benefit of the business.”

“As BuzzFeed enters its next chapter as a public company, we are thrilled to welcome Joan to our Board,” said BuzzFeed’s Founder and CEO Jonah Peretti. “Her appointment is a reflection of the company’s ongoing commitment to financial discipline as we invest in new opportunities to drive value for our audience, our shareholders, and the digital media industry at large.”

Amble has a storied career in finance, most recently serving as Executive Vice President, Finance, and Comptroller for the American Express Company, where she was responsible for all controllership finance functions, including oversight of the company’s global reporting, financial controls, SOX compliance, finance operational risk, technical accounting and M&A advisory functions.

Prior to holding senior leadership roles at the American Express Company from 2003 to 2011, Amble served as Chief Operating Officer and Chief Financial Officer of GE Capital Markets, a service business within the General Electric Company, overseeing securitizations, debt placement, and syndication, as well as structured equity transactions. From 1994 to 2003, Amble served as Vice President and Controller for GE Capital Markets and GE Financial Services, Inc. Amble also served as non-executive director of Broadcom Corp. from 2009 to 2011 and Brown-Forman Corporation from 2011 to June 2016.

“I’m excited to join the company at a pivotal moment in its continued growth story. After achieving profitability in 2020, acquiring HuffPost and more recently signing an agreement to purchase Complex Networks as part of its plans to become a public company, BuzzFeed is creating a new model for a modern digital media company,” said Amble. “BuzzFeed is seizing new opportunities from a position of strength, and I look forward to utilizing my financial background for the benefit of the business.”

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Amble brings extensive experience in corporate governance to BuzzFeed’s Board of Directors. Amble has served on the Board of Directors of Zurich Insurance Group AG since April 2015, and on Booz Allen Hamilton Inc.’s Board of Directors since 2012. Joan also served on the board of Sirius XM Holdings Inc. from 2006 through June 2021. In addition, she has served as an independent advisor to the Control and Risk Committee of the Executive Committee of the U.S. affiliate of Société Générale S.A. since October 2016. Amble was a member of the Standing Advisory Group for the Public Company Accounting Oversight Board (PCAOB) from 2014 to 2020, and she was a member of the Financial Accounting Standards Advisory Council (FASAC) from 2007 through 2011. She is the president of JCA Consulting, LLC.

Throughout her career, Amble has been an advocate for the professional development of women in business. Amble is the co-founder of W.O.M.E.N. in America, a leadership program launched in the fall of 2009.

Amble holds a B.A. degree in Accounting from The Pennsylvania State University and is based in Connecticut.

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NP Digital Announces Jennifer French as VP of Strategic Partnerships at NP Accel

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August 30, 2021

INKY Technology Names Shlomi Gian Chief Revenue Officer

Business Development Leader to Drive Optimization and Growth of Partnership and Technology Engagements

NP Digital, a leader in performance marketing, announced that Jennifer French has joined the agency as its Vice President of Strategic Partnerships. French will negotiate and acquire new strategic partnerships and increase technology partner engagements. This new position will ensure the optimization and growth of sales channels through co-marketing and partnership initiatives across NP Digital, NP Accel and Ubersuggest.

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French is a 20-year veteran of business development, representing agencies and software companies. She comes with a breadth of expertise in building strategic partnerships to feed leads to sales teams and has helped thousands of small to medium-sized businesses embrace technology to help them succeed.

“We are very excited to have Jennifer join the NP Digital leadership team,” said Ty Christensen, CRO of NP Accel. “She has a proven history of landing and nurturing enterprise partnerships while leading outbound sales teams for company growth. Her business development background in the Enterprise and SMB markets will play a crucial role as we continue to grow and develop our leadership team.”

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Prior to joining NP Digital, French served as the VP of Strategic Partnerships at FMG Suite. There she managed over 100 key strategic partnerships while continuing to identify new opportunities for growth. French was also the VP of Business Development for MarketingPro for over 16 years and played an integral role in preparing the organization for acquisition by FMG Suite. She has her MBA in international business from Thunderbird School of Global Management and will enhance NP Digital’s worldwide growth team.

“I’m excited to join the NP Accel team at NP Digital at a time of immense growth for the company,” said French. “The company’s commitment to delivering cutting-edge performance marketing has built a wonderful culture of talented professionals. I look forward to joining the team and delivering the best results to our clients as the agency continues to grow.”

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Taiwan’s First English-Language Media Platform Goes Live

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August 30, 2021

Taiwan’s-First-English-Language-Media-Platform-Goes-Live

Taiwan Plus (Taiwan+), the first English-language international streaming platform of Taiwan, was unveiled by Vice President Lai Ching-te, Legislative Speaker You Si-kun, Culture Minister Lee Yung-te, Central News Agency (CNA) Chairman Liu Ka-shiang, Taiwan+ CEO Joanne Tsai, and H.E. Ambassador Jasmine E. Huggins of Embassy of Saint Christopher and Nevis at the National Taiwan Museum in Taipei on Aug. 30.

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“I hope that the platform can be the starting point from which the world learns about what Taiwanese people think and want, what Taiwan is doing, and what we can contribute to the world.”

Targeting English-speaking audience, Taiwan+ consists of media professionals from the U.S., the U.K, Canada, France, and Australia, as well as local industry professionals, who work collaboratively to deliver the latest news about Taiwan, international affairs, and covers a wide range of topics. The platform also sources stories from Taiwan’s public and private media organizations.

Golden Melody-award winning singer Sanpuy Katatepan Mavaliyw opened the event with a music performance. Held with COVID-19 prevention measures in place, the event was joined by representatives including Izumi Hiroyasu from Japan, Jordan Reeves from Canada, Andrew Wylegala and Don Shapiro from the U.S., and Henry Chang and Giuseppe Izzo from Europe.

H.E. Ambassador Jasmine E. Huggins of Embassy of Saint Christopher and Nevis in Taiwan said the international video platform is expected to connect Taiwan with the world.

President Tsai Ing-wen expressed her pleasure to join the launch of Taiwan+ with a video message, saying, “Taiwan+ is an exciting new initiative to tell Taiwan’s story. Generations of Taiwanese fought to transform this country into a vibrant democracy that protects freedom of speech and expression.”

Premier Su Tseng-chang wished the platform success. He stressed that Taiwan is a democratic and free country guided by the rule of law, and cares about universal values of human rights, freedom of speech and diversity, noting that this is why many countries are willing to make friends and do business with Taiwan.

Vice President Lai said, “I hope that the platform can be the starting point from which the world learns about what Taiwanese people think and want, what Taiwan is doing, and what we can contribute to the world.”

Legislative Speaker You noted that, with China’s intimidation and political oppression against Taiwan, the establishment of Taiwan+ allows Taiwan to tell its stories to the world through its voices.

Taiwan+, a project commissioned by the Ministry of Culture to the CNA, marks an important milestone in the country’s history of mass media, Minister Lee said. He expressed his gratitude to legislators and professionals for making this happen.

“I hope to make this platform a form of expansion, connection, and infinite possibilities, just like how Taiwan incorporates ethnic, cultural and linguistic diversity, and introduce Taiwan to the world through dynamic storytelling and news,” said Tsai, a senior media professional with over 25 years of experience in international media outlets, such as NBC/CNBC, National Geographic, and Fox International Channels.

The content of Taiwan+ can be played on the Taiwan Plus app or viewed on its website and social media platforms, such as Facebook, YouTube, Twitter, and Instagram.

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DISQO Named One of the Best Places to Work in Los Angeles

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August 30, 2021

Los Angeles Business Journal and Best Companies Group Ranks DISQO #18 Best Place to Work on the Medium Sized Companies List

Audience insights platform DISQO was recently named one of the Best Places to Work in Los Angeles by the Los Angeles Business Journal and Best Companies Group in their 15th annual awards program. DISQO was ranked #18 on the Medium Sized Companies List.

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The Best Places to Work Awards unveiled the rankings of the top 100 Los Angeles companies that are setting trends and redefining the employee experience. The survey and awards program identifies, recognizes and honors the best employers in Los Angeles — benefiting the county’s economy, workforce and businesses.

“We’re extremely proud to be recognized by the Los Angeles Business Journal as an employer of choice, as we measure our own value by the impact we create inside DISQO and in our communities,” said Tiffany Chelsvig, Vice President of People Operations at DISQO. “We operate at the leading edge of flexibility and choice, and progressively take on diversity and inclusion in market research and adtech. Our talented people and vibrant culture make this mission a true reality.”

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To be considered for participation, companies had to fulfill the following eligibility requirements:

Be a for-profit, not-for-profit business or government entity
Be a publicly or privately held business
Have a facility in Los Angeles
Have at least 15 employees in Los Angeles
Be in business a minimum of one year

Companies from across the county entered the detailed, two-part survey process conducted by Best Companies Group — which ranked small, medium, and large companies on leadership, corporate culture, communications and more. The first part, worth 25% of the ranking, evaluated workplace policies, practices, philosophy, systems and demographics. The second part, worth 75% of the ranking, measured the employee experience through an employee survey.

The combined scores determined the top companies and the final rankings, which were revealed at the awards ceremony on August 4, 2021, and published in the August 9, 2021 issue of the Los Angeles Business Journal.

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NextPlay Technologies Appoints Award-Winning Digital Media Executive, Andrew Greaves, as Chief Operating Officer, and Travel Industry Veteran, Tim Sikora, as Chief Information Officer

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August 30, 2021

NextPlay Technologies Appoints Award-Winning Digital Media Executive, Andrew Greaves, as Chief Operating Officer, and Travel Industry Veteran, Tim Sikora, as Chief Information Officer

NextPlay Technologies, a technology solutions company and digital business ecosystem for digital advertisers, consumers, video gamers and travelers, has appointed Andrew Greaves as chief operating officer. Tim Sikora, was also appointed to serve as NextPlay’s chief information officer, as well as president and chief operating officer of the company’s NextTrip travel division.

Greaves brings to NextPlay more than 15 years of award-winning achievement and senior level experience leading gaming, eSports and digital media companies. He previously co-founded and served as COO of Promethean TV, an award-winning interactive video overlay service for digital media. He oversaw the company’s growth from inception in 2016 to generating multi-millions in annual revenue.

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Prior to Promethean, Greaves served as vice president of product and technology at Azubu.tv, an eSports streaming platform, where he led the growth in monthly active users from 1 million to 20 million. He also oversaw the European expansion of the competitive eSports platform, Virgin Gaming.com.

He earlier served in executive positions at Electronic Arts, initially as a studio program director in Europe where he was responsible for the localized adoption of EA technologies. Then as senior producer for the EA SPORTS FIFA team, he oversaw the online EA Sports Football portal that included five FIFA titles, including the BAFTA award-winning FIFA10.

“Andrew’s appointment reflects the changing landscape of our target markets that now increasingly encompass video gaming and Connected TV services on an international scale,” stated NextPlay co-CEO, Bill Kerby. “Given his many years of international experience and success in eSports and digital media, we anticipate Andrew to drive strong growth and market expansion, especially with our newly acquired divisions that include Zappware for Connected TV and HotPlay for in-game advertising. He will also help lead the integration of these assets with our financial and travel platforms.”

Commented Greaves: “The complementary businesses and technologies that have become part of the NextPlay platform over the last several months have created a commanding competitive advantage for the company as a whole and in each of their respective markets. I have to admire the company’s management and board of directors for their vision, determination and brilliant strategies that have transformed the company into a digital media powerhouse during one of the most challenging periods ever in the travel industry. I’m tremendously excited to join the company at this pivotal stage in its growth and development.”

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Mediavine Rolls Out WordPress Theme Framework to the Open Web Empowering Independent Publishers to Pass Google’s Core Web Vitals

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August 30, 2021

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77% of Publishers Using Trellis Are Passing All Three Core Web Vitals

Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed.

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Of publishers currently operating on Trellis, 77% are passing all three CWVs: FID (First Input Delay), LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift). This compares to only 4% of websites on the internet currently passing CWVs, according to Search Engine Journal, which conducted a study of more than two million websites in April 2021. Specifically, 98% of publishers using Trellis are passing FID and 70% are passing LCP and CLS.

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Additionally, publishers using Trellis have seen an average increase of 35% in revenue year-over-year and a 30% increase in sessions year-over-year. These metrics can be attributed to the product’s industry-leading programmatic ad placements, pagespeed, viewability and overall user experience.

“We are proud to pioneer a WordPress product that adheres to today’s web standards and empowers independent publishers to optimize their site performance for browsers like Google Chrome,” said Eric Hochberger, Mediavine Co-Founder and CEO. “Trellis meets the expectations of publishers, their audiences and advertisers, yielding top dollars for site traffic while maintaining a focus on user experience.”

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AdPlayer.Pro Outstream Video Ads Solutions Provider Celebrates 5-Year Anniversary

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prweb

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August 30, 2021