Marketing Technology Highlights of The Week: Featuring WPP, Dialpad, RollWorks, Medallia and more!

Online buyers today do over 70% of their own product and brand research via reviews, websites, social media and other channels before interacting with a brand directly, this puts the onus on marketers to add valuable content and insights to feed every stage of the prospect and customer journey – what marketing technologies and marketing practices have enabled efforts among top B2B marketers?

Find out more from these martech and marketing tips, insights, predictions and takeaways in this weekly highlight:

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MarTech Quote-of-the-Week!

With the disappearance of third-party cookies, things are going to get interesting in the programmatic space in particular. It’s here that marketers are going to have to interrogate their approaches along two different axes: scale and quality.

Hannah Stewart, VP Marketing at Zeotap

Top MarTech News of The Week: 23rd August to 27th August 2021

MarTech QnA with the Expert

MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
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Many businesses are still not executing well on the fundamentals. Search does not work well on many sites, and that can have a very meaningful impact on 20-50% of your customers, who will likely bail if they can’t find what they are looking for or the results are just clearly all over the place. Product information and content is poor, and that is at the heart of the whole purpose of your site, isn’t it? And the ability to look up order status as well as clear communication via text message and email are often broken or lead to customer frustration. Why does Amazon consistently score so well in customer satisfaction? They get the fundamentals right. –Brian Walker, Chief Strategy Officer at Bloomreach

MarTech Articles on Enhancing your CX, What Drives Mobile Marketing, The Benefits of Marketing Automation!

Catch the latest B2B Marketing and Sales Conversations with these latest episodes of The SalesStar Podcast Featuring Metadata.io, ON24 and more!

Episode 91: Top Trends And Concerns Of B2B Revenue Teams: With Sylvia Ananicz, Head Of Revenue At Lilt

Episode 90: Boost Your Customer Engagement And Marketing Process: Tips And Thoughts By Steve Daheb, CMO At ON24

Episode 89: Demand Gen And B2B Marketing Tips: With Gil Allouche, Founder & CEO At Metadata.Io