Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

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September 25, 2018

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High–Impact Email Marketing Easier and More Accessible

Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non Openers, Branded Template Builder and Check for Errors.

“The world of marketing automation is evolving so quickly that many small businesses are not equipped to take advantage of it, which is why Constant Contact’s new automation and personalization features can have a meaningful and measurable impact on their bottom line,” said Jonathan Kateman, General Manager of Constant Contact. “By making these seemingly complicated concepts easy to use, small business owners can now confidently run professionally branded marketing campaigns with a level of personalization that today’s consumers demand, all while adding little time to their day.”

Also Read: Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

Increased reach: Get found by new customers on Facebook

Small businesses know their audience is on Facebook, but often struggle with high costs, lack of time, and not knowing the best ways to reach them. With Constant Contact’s Facebook Lead Ads integration, users can find and target the people who are likely to want to know more about their business and make it easy for them to sign up for emails. Constant Contact users can:

Choose who sees their ads with Facebook’s audience builder and target people based on age, location, interests/likes, gender, and behaviors.
Automatically import new leads to their Constant Contact account and send an automated welcome email.
Track how well campaigns are performing by viewing contacts added, average cost per lead, ad impressions, and more.

If at first you don’t succeed, automate the resend

Emails go unopened for a variety of reasons, often with recipients simply forgetting to return to an email they had been interested in, but Constant Contact now makes it easy for customers to resend messages to their target audiences with no additional time or effort.

With the Constant Contact Resend to Non Openers feature, users can automate the delivery of a second email to recipients who didn’t open the initial message. Not only does the feature allow users to measure their engagement rates, but it also automatically updates the subject line for the resend email, differentiating it from their original email.

Also Read: Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

Branded emails created with the click of a button

Small businesses often struggle with creating a consistent look and feel throughout every customer interaction across a variety of platforms, from in-store to online. Only Constant Contact offers the ability to automatically apply the specific branding from a user’s website directly to a selection of email templates.

With the new Constant Contact Branded Template Builder, customers can quickly customize a wide array of email templates with ease by eliminating the manual task of adding logos, colors and social links to email templates. Customers can now:

Also Read: ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

Build a branded template by simply entering a website address and then, with the click of a button, generate an email template that features a company’s customized logo and colors. Logos, images and social links are all uploaded and can be easily selected from within the Constant Contact email marketing platform.
The template can then be further customized by adding content, re-arranging blocks and adding or adjusting columns.

Send error-free emails, every time

Hitting send on an email campaign can cause anxiety in even the most experienced marketers, as concerns over broken links or missing images suddenly emerge. With the new Constant Contact Check for Errors feature, Constant Contact customers no longer need to hesitate before hitting send. Users are notified of any missing or invalid links, default content or default/missing images before they send an email. The new feature will even check to make sure any event dates listed haven’t already passed and to ensure coupons are not expired.

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

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September 25, 2018

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Company Top–Ranked in Both Strategy and Current Offering Categories

Seismic, the global leader in sales and marketing enablement, announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018.

The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the firm and its nearest competitors.” The report also states that “Seismic has consistent and comprehensive functionality – from unique persona and team-based [user interfaces] to its MeetingSpace product that allows virtual sellers to dynamically engage and share content with multiple remote participants. Its robust suite of integrations with marketing automation platforms, E-signature apps, and much in between, shows Seismic’s focus on extending value for sellers, marketers, and customers across the entire lifecycle.”

Also Read: New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Forrester evaluated the 12 most significant sales enablement automation vendors in a 33-criteria evaluation in the categories of Current Offering, Strategy, and Market Presence. Seismic received the top score in both the Current Offering and Strategy categories, and was among the vendors with the highest score in Market Presence category.

Within the Strategy category, Seismic received the highest score possible in the following criteria: Support for Global Marketing and Sales, Product Road Map, Pricing, Message that Fits the Market, Acquisitions and Partnerships, and Corporate Strategy. In the Current Offering category, Seismic received the highest score possible in the Professional Services and Collaboration and Workflow criteria. Seismic also received the highest score possible in the Current Growth Trajectory criteria within the Market Presence category.

Also Read: Acura Ties into #LookUp with 2019 RDX Social Campaign

“Over the past two years, the sales enablement space has seen immense growth and change. From consolidation to further interest from venture capital, new global regions, and markets, sales enablement today is on a whole different scale and trajectory,” said Doug Winter, CEO of Seismic. “Through all the transformation, Seismic continues to be recognized as the consistent leader in the space, constantly redefining what a sales enablement solution can accomplish and setting the vision for the market going forward. We are proud that Forrester has recognized us as a leader, and we plan to build on this momentum going forward.”

Yealink Expands Devices Portfolio for Microsoft Teams Across Voice and Video

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September 25, 2018

Yealink YMCS Migrates to Microsoft Azure - Build Secure System on a Trusted Platform

Yealink’s Broad Range of Audio and Video Device Solutions Cover Scenarios From Personal and TeamCollaboration to Huddle Rooms and Large Conference Rooms

Yealink, a global leading unified communications (UC) solution provider, announced it is proud to deliver new audio and video devices for Microsoft Teams, including personal devices (T56A, T58A) and shared devices (VC200, CP960 and Skype Room Systems) that cover a wide range of scenarios, including offices, huddle rooms and large conference rooms.

Yealink audio and video devices for Microsoft Teams come embedded with the Teams application for a consistent user interface that incorporates the calling and meeting features of Teams. The Yealink one-stop portfolio makes it easier for customers to select the solutions they seek and easily collaborate using equipment from a single vendor.

As Office 365 customers move from Skype for Business to Teams, Yealink offers a flexible and diverse device portfolio that simplifies the device transition during migration. Apart from the Skype for Business IP phones (T4S series), the audio devices (T56A, T58A, CP960) can be upgraded from Skype for Business to Teams. The video devices (Skype Room Systems) are compatible with both Skype for Business and Microsoft Teams.

Also Read: Monetate Expands Product Strategy Team

Audio solution for office workers and conference rooms

Yealink’s T4S and T5 series of Microsoft-certified desk phones include devices that range from entry level to premium level as well as the CP960 conference phone for huddle rooms and large conference rooms.

To help customers secure their investment for the future and to allow for better device planning during migration from Skype for Business to Teams, Yealink’s Android-based T56A and T58A desk phones as well as the CP960 conference phone have upgrade capabilities that allow for a transition from Skype for Business to Teams via device firmware update.

Video solution for desktops and huddle rooms

Yealink’s Android-based VC200 ably meet the increasing demand for high-quality video solutions for huddle rooms. The VC200 is the first Teams all-in-one device with hardware offloading. Through touchscreen monitor, the VC200 extends the familiar Teams user experience and enables customers to enjoy video collaboration easily with a low learning curve.

Also Read: Greater Marketing Insights as Natterbox Joins Salesforce Communities

Skype Room Systems for mid-sized rooms and boardrooms

The Yealink Skype Room Systems (SRS) include the MVC500 for small rooms and huddle rooms, the MVC800 for mid-sized and large rooms. In the Yealink SRS solutions, the three-microphone array and sound bar deliver superior audio quality while the mini-PC and MTouch console are separated to minimize desk mass. The eight-inch adjustable MTouch console helps users choose the perfect touch angle that works best for them.

“We are committed to bringing our joint customers an easy collaboration device experience and to achieving the Intelligent Communication vision jointly with Microsoft,” said Stone Lu, Yealink’s co-founder and vice president of Sales and Marketing.

Bob Davis, Corporate Vice President, Office 365 at Microsoft Corp. added, “We are pleased to see Yealink expand their Microsoft device portfolio by introducing their new video solutions for meeting rooms. Together with Yealink’s new phones for Microsoft Teams, this devices portfolio provides customers with high quality, flexible options to bring the Microsoft Teams experience to every space and user.”

The Yealink T56A, T58A and CP960 are certified for Microsoft Skype for Business. The Yealink video solutions for Microsoft Teams (including the VC200, MVC500 and MVC800) will formally be released in 2019.

HG Data Acquires Pivotal iQ

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September 25, 2018

Acquisition Redefines Technographics Globally and Expands HG Data’s Enrichment Offerings

HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline and revenue growth.

“For years companies large and small have relied on HG Data to identify the software, hardware and cloud services being used by millions of companies worldwide. With the addition of Pivotal iQ in a market first we are now able to provide our clients with a unique blend of account based IT spend, IT install and contract renewal intelligence.” said Elizabeth Cholawsky, HG Data’s CEO. “This information can be accessed through the Pivotal iQ platform, allowing our customers to act more quickly on the best technology datasets with the deepest insights.”

Also Read: Kenshoo Announces Support of Apple Search Ads

Key customer benefits include:

Richer combined technographic datasets, now including coverage of IT contracts including contract values and renewal dates
Deeper technographic insights, including IT spend by category for millions of companies leading to predictive sales intelligence Supporting account TAM and wallet share analysis at a granular level unsurpassed in the market
Better access to all data with an integrated and intuitive user interface that provides a holistic view of a customer or market, helping businesses prioritize and identify opportunities faster and more reliably
Larger global footprint built to leverage rapidly accelerating international growth opportunities

Also Read: Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group

Starting immediately, both HG Data and Pivotal iQ customers will see an increase in the quality and number of companies, contracts, and technographic data that they can access. Over time, HG Data will bring together the best features of each platform to help customers accelerate their business growth.

Both HG Data and Pivotal iQ leverage advanced data science approaches to deliver an unparalleled level of accuracy in the market. Customers are able to quickly identify their target accounts, predict and prioritize them based on their likelihood to purchase, and directly connect with the right buyers at the right time.

“Our vision for Pivotal iQ has been to deliver the best intelligence on the ICT sourcing activities of Organizations to empower businesses to make better supply and purchase decisions,” said Tim Royston-Webb, Pivotal iQ CEO. “By joining with HG Data, our joint customer base now has access to an unparalleled portfolio of firmographic and technographic data along with intuitive decision tools that will help their businesses grow and succeed.”

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

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September 25, 2018

Also Read: LevelJump Launches New Video Coaching Suite for Sales Onboarding on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

FreeWheel & Innovid Integrate Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution

Nielsen announced that FreeWheel and Innovid will integrate the measurement leader’s new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital advertising and content investments.

With growing calls for transparency and improved ability to evaluate the effectiveness of digital advertising, Nielsen has enhanced its audience measurement solutions to adhere to the industry recommended standards on viewability. Across its portfolio, Nielsen will be providing the ability for media owners to demonstrate the success of their digital campaigns among intended audiences based on both viewable measurement and demographic measurement of key performance indicators including video completion rates and other engagement identifiers, as well as providing a consistent view of the thresholds adhered to by specific global agency holding companies as part of their media transactions.

Also Read: DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

Nielsen’s Qualified Ad Audience solution will offer the ability to evaluate campaign performance in reaching audiences based on the industry viewability standard for display and video advertising. The solution will provide measurement of audiences at multiple qualifying thresholds with duration-weighted viewable video impressions across computer and mobile. Additionally, Nielsen’s Qualified Ad Audience solution will provide sophisticated invalid traffic filtration that can differentiate between the impressions from the human user and impressions generated from malware on the user’s machine filtration. The offering will be available across the company’s digital measurement ratings suite including Digital Ad Ratings and is expected to be incorporated thereafter across Digital Content Ratings and Digital in TV Ratings.

“As brands increase the ad dollars they are putting towards digital, we’ve seen advertisers put a line in the sand demanding greater transparency,” said Amanda Tarpey, SVP of Product Leadership, Digital at Nielsen. “By bringing a persons-based approach to viewability, fraud and key demographics, Nielsen is doubling down in our technology investments to provide greater clarity into how effectively and efficiently brand messages are connecting with digital audiences.”

“FreeWheel is proud to be part of a leading group that has the insights and advanced technology required to offer Nielsen’s Qualified Ad Audience solution to our clients. We are happy to work with companies, like Nielsen, to provide marketers with solutions that offer new measurement capabilities and bolster confidence in the premium video ecosystem,” said James Rooke, General Manager, FreeWheel Publishers.

“As digital video consumption continues to grow, reconciling audience data with verification metrics like viewability and sophisticated invalid traffic (SIVT) filtration is an important step in enhancing people-based measurement, ultimately enabling brands to better understand the impact of their video efforts,” said Andrew King, director of product management, Innovid. “As the industry’s leading video platform, Innovid is proud to expand our integration with Nielsen to continue scalable support for market-leading measurement solutions.”

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

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September 25, 2018

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country’s most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand platform and visual identity (including a new logo) created by WPP branding agency Superunion.

Since the organization’s founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts, creating the category of public service advertising in 1942 and, today, developing the content for over 40 issues annually. In recent years, the social impact marketing landscape has significantly shifted; along with the proliferation of media outlets, brands are inherently placing a greater emphasis on brand purpose and recognizing their critical role to enact social change. There has also been a noteworthy surge in public service communications programs from every sector of the industry and an increase in the number of coalitions created to address causes. The Ad Council’s model is evolving to continue to lead this growth, empowering the communications industry—including leading brands, media and technology companies and agencies—to embrace it.

Also Read: Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

“While so much has changed in the last 75 years, the Ad Council is—and will always be—where creativity and causes converge at scale,” said Lisa Sherman, President and CEO of the Ad Council. “We’re proud to continue to lead this evolution and develop groundbreaking ways to create lasting change. Our entire industry has embraced purpose-driven marketing like never before, knowing that together we can accomplish much more than we ever could alone. That means millions of lives touched and millions of lives saved.”

The Ad Council’s new direction includes an evolution in its work with corporate brands to address social issues. The organization is building on its traditional client model (with non-profits and federal government agencies serving as campaign sponsors), by convening corporate coalitions to fund and support individual campaigns. This new model of support enables the organization to bring many more campaigns addressing critical issues to market. Recent examples includes the She Can STEM initiative, funded by GE, Google, IBM, Microsoft and Verizon, launched September 10, the Because of You campaign to address bullying prevention funded by 3 MUSKETEERS, Adobe, General Mills, and Twitter, launched September 18, and the End Family Fire campaign in partnership with the Brady Campaign and the Gun Safety Alliance to address gun safety which launched on August 8. A similar model was first tested with the iconic and Emmy-winning Love Has No Labels campaign in 2015 which is supported Bank of America, Budweiser, The Coca-Cola Company, Google, Johnson & Johnson, PepsiCo, P&G, State Farm, Unilever and Wells Fargo. This industry coalition model is one that the Ad Council will continue to pursue for future initiatives.

Also Read: Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

In response to the increasing need for year-round content optimized for target audiences, the non-profit has significantly expanded its content creation model and internal production capabilities. Complementing its work with leading advertising agencies across the country, the Ad Council is investing in developing more content created with digital and linear media channels, platforms and talent. The organization has created the largest network of talent and social creators to support causes through their Creators for Good program. Recent talent partnerships include Suicide Prevention (Liza Koshy, Markiplier, Tyler Oakley and Hannah Hart) and She Can STEM (Karina Garcia and the GEM sisters). To produce talent content and other assets, the company is also launching its own internal content studio that will create original graphic and video assets for campaigns and the Ad Council brand.

The Ad Council continues to lead social good efforts that leverage the latest in technological developments. Recent innovations from the organization include some of the earliest voice technology programs for social good with their Save the Food and The Truth About Opioids campaign integrations with Amazon Alexa, first-to-market dynamic audio ads with Pandora, mobile gaming units for The Shelter Pet Project, the first social good emoji adopted by Unicode and placed on mobile phones globally for the organization’s Bullying Prevention campaign, and an in-house design thinking innovation program to further foster new ideas within the organization.

“New technologies are giving us so many opportunities to connect audiences to causes on a deeper level. We’re experimenting every day to continue innovating for tomorrow,” Sherman added.

Also Read: ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

To create a visual and verbal manifestation of the Ad Council’s new organizational focus, the non-profit collaborated with Superunion to articulate the Ad Council’s purpose and translate their contemporary relevance into a new brand articulation and visual identity system (including a new logo—the first in nearly 50 years). Superunion’s goal was not only to modernize the logo to maintain and amplify the Ad Council’s place in American society, but also to build a richer visual language around the logo to truly develop a holistic brand both visually and verbally. These elements showcase a lowercase “ad” in the organization’s name, along with a square framing, illustrating the organization’s brand as an accessible, compassionate partner for creativity and causes to converge. Shifting to the color grey allowed for a simple logo that works with a wide variety of content but maintains the gravitas and stature of Ad Council’s work. The brand articulation includes a new manifesto that serves as the brand’s North Star.

“The Ad Council is an inspirational organization bearing an undeniable positive influence on mainstream culture over the past 75+ years in America. This incredible non-profit deserved a clearly articulated positioning to reflect its true societal impact, celebrating the positive influence that advertising can achieve,” commented Sabah Ashraf, CEO North America, Superunion. “Superunion modernized the logo and built a comprehensive visual identity system that honored the Ad Council’s heritage and prepared it for growth. We also defined the brand voice, resulting in a powerful manifesto. The end result is a holistic brand experience that brings to life the Ad Council’s true impact on American lives.”

Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

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September 25, 2018

Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

MWWPR announced the addition of Brian DiFeo to the MWWPR Digital team as Senior Director of Influencer Strategy. DiFeo will be leading MWWPR’s evolving influencer marketing services, including developing meaningful and ROI-driven influencer campaigns and evergreen programs for MWWPR’s diverse stable of consumer and corporate clients.

DiFeo brings over seven years of influencer marketing experience and knowledge as the co-founder of The Mobile Media Lab in 2012, and founder of the community group Instagram NYC in 2011. As one of the first influencers on Instagram, DiFeo offers an unequaled perspective in influencer marketing to clients of MWWPR.

Also Read: New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

“I’m excited to join a company of smart, like-minded innovators with top-notch resources and tools who excel at creating successful, measurable, scalable, and truly integrated programs across the digital communications spectrum. There is a special synergy across our teams and offices, and I can see why we deliver unmatched and standout services and collaboration to our clients. And the time is now to move beyond the transactional nature of most influencer campaigns and tap into true brand advocacy for our clients and their valued customers,” said DiFeo.

Also Read: Acura Ties into #LookUp with 2019 RDX Social Campaign

Parker Ray, Chief Digital Strategist for MWWPR, adds “Brian joins MWWPR at an auspicious time for the agency, as we continue to swiftly elevate our influencer programming game to focus in on the quantitative and qualitative success metrics that matter to our clients’ bottom lines. Brian’s knowledge, one-to-one relationships and strategic mindset combined with our best-in-class suite of influencer tools will combine the scalability provided by large influencer vendors and marketing agencies with the authentic brand advocacy you get from boutique firms. And we’re thrilled to have Brian on board to lead our truly impactful influencer offering.”

Recommended Read: Interview with Arndt Groth, President, Smaato

Periscope Data Announces Fall Release With a Focus on Scalability

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September 25, 2018

Periscope Data Announces Fall Release With a Focus on Scalability

Fall 2018 Release Includes Git Integration to Enhance Data Management Workflows

Periscope Data, the world’s leading analytics platform for data professionals, introduced the fall 2018 release of its analytics platform, including an expanded integration with Git to help analysts better manage their data models and code and a new user management API.

Periscope Data’s Git Integration will provide data professionals with complete control over their analytics environment, offering a sophisticated version control system, release management workflows and file-level access to user-generated content that can be synced, edited, created and deleted through Git. The new User Management API is a standard RESTful API for Create, Read, Update, and Deprovision operations, making it easy to automate provisioning and permissions for your users. User Management API is the first in a series of updates set to be released in 2018 focused on enhancing and extending role-based access control (RBAC) functionality.

“Data teams are expanding and becoming more mature in businesses of all sizes,” said Harry Glaser, CEO and Co-Founder of Periscope Data. “With our latest release, we’ve developed a number of features aimed at helping these data professionals more easily navigate the complexities of making data insights accessible to an entire, data-driven business. With our new Git integration and other innovations, we’re providing the flexibility to ensure their workflow never slows down.”

Also Read: Monetate Expands Product Strategy Team

In the latest version of Periscope Data, customers looking to further develop their dashboards and data models will have far more options for external development of Periscope Data content.

The Git integration, expanded from its previously limited release, allows data professionals to sync all user-generated content, including dashboards, charts, snippets, views, filters, and alerts. This will work with any Git repository, including GitHub, GitLab, BitBucket or your own internal Git server – which means that no matter how your team creates, reviews and deploys code, Periscope Data’s Git integration can supercharge your analytics workflow.

“With so many people contributing to our dashboards, we need version control, so if there are any discrepancies in the data, we’ll know exactly when they happened, and who changed the models,” said John Doran, Director of Engineering at Phorest. “Periscope Data’s Git integration will enable us to peer review our queries and have transparency on the whole process – that’s really important for us.”

With the Git integration, users will have a sophisticated, externalized version control system with code review to let them experiment and iterate to answer tough questions. Working with Git directly in Periscope Data enables them to easily review and audit changes made by team members, rolling back changes as needed with just a few clicks. With file level access to user-generated content, the integration also provides for batch processing of data such as automated content creation, search and replace across multiple files, and cross-space cloning.

Also Read: Greater Marketing Insights as Natterbox Joins Salesforce Communities

Finally, the integration will enable reliable release management that gives organizations a stable, high-quality single source of truth for data analytics. Users can make and preview changes on a branch before pushing them to the production environment, review code before merging it into the main branch through a pull request, and work on multiple files simultaneously before merging changes into a common version.

In addition to the new Git integration, the latest release of Periscope Data includes:

Auto Archive. Keep your Periscope sites clean, accurate and easy to navigate by letting Periscope Data automatically archive your unused dashboards, views, datasets and CSVs that haven’t been used in the past week or month.
Quality Check SQL Alerts. Tie SQL alerts to dashboards to ensure that data is fresh before an emailed report is sent out.
Enhanced AutoSuggest in SQL Editor. Analysts will now see better results suggested for common SQL functions, including arguments, documentation snippets and usage examples.
Refresh API for Embedding Dashboards. Allow external users to refresh data from their embedded dashboards or charts with the click of a button, or have embedded dashboards automatically fresh on a set schedule.

Also Read: Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

With more than 1,000 companies using the platform for 20+ hours each week, Periscope Data has become the No. 1 BI platform for data analysts everywhere. The company was recently recognized by the SaaS Awards as the “Best SaaS Product for Business Intelligence or Analytics” for 2018. Periscope Data has become a trusted single source of truth for data professionals and their teams – enabling both complex analysis with SQL, Python and R together on one platform, and intuitive data access for business users with Data Discovery for Business.

Recommended Read: Interview with Eng Tan, CEO and Founder, Simplr

Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

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September 25, 2018

Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy

Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.

“This opt-in model was critical because of its ‘conservative’ legal department’s interpretation of GDPR.”

According to the report, “TechTarget offers solid buying signals for tech marketers with a unique opt-in data set.” Further, it stated that, “This opt-in model for data sourcing is a strong differentiator for TechTarget, especially in the current climate of increasing data privacy requirements.”

In addition to receiving the highest score among all reviewed vendors in the Data Acquisition and Processing criterion, TechTarget received the highest scores possible in Data Coverage, Data Security and Privacy, and Go-to-Market Strategy criteria.

Also Read: Kenshoo Announces Support of Apple Search Ads

One customer interviewed for the report stated that they “evaluated multiple intent providers and rated TechTarget the highest.” A second current client added that TechTarget’s “opt-in model was critical because of its ‘conservative’ legal department’s interpretation of GDPR.”

Another customer interviewed for this report said it had “very positive results by extending its investment in TechTarget to add these services in an integrated marketing strategy.”

When it comes to its purchase intent data product set, TechTarget is considered to have among the strongest offerings and strategy in the market. TechTarget has more than 1,300 B2B enterprise technology customers representing more than $100 million in annual revenue and achieved this recognition on the strength of its IT Deal Alert suite of data-driven solutions for B2B marketing and sales teams powered by Priority Engine — a SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology categories. Priority Engine delivers advanced views on the hyper-relevant topical interests of buying teams, vendors under consideration and the currently installed technologies at their organizations. In addition to its purchase intent-driven offerings, TechTarget provides complementary managed services as well as comprehensive lead generation, premium brand advertising, and content syndication offerings.

Also Read: Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group

“Our comprehensive suite of data-driven B2B marketing and sales solutions and services are improving our clients’ marketing outcomes and pipeline by delivering the real, observed purchase intent they need to act with speed and confidence,” said Michael Cotoia, CEO of TechTarget. “In my view, TechTarget’s position as a Leader in Forrester’s Wave for B2B Marketing Data Providers is a great achievement and validates the almost $100 million that we invest each year to fuel our customers’ success.”

TechTarget believes that it has become a leader in its space because of the significant value it delivers to customers. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are available because of the depth of original decision-support content spanning 10,000 unique IT topics across TechTarget’s network of over 140 enterprise technology-specific websites. Unlike broadly available material across the internet, TechTarget editorial is specifically designed to aid enterprise technology buyers in making real purchase decisions. This enables marketing and sales teams at technology companies to easily understand and leverage directly observed buyer behavior — it delivers them the first-party data inputs they need for more effective marketing and sales outcomes.

Recommended Read: Dreamforce Interview with Peter Gillett, CEO, Zuant

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

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Sudipto Ghosh

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September 25, 2018

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement …

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer

Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences.

Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and speed to data collection and action.

Why You Need An Audience Data Management Platform?

Customer experience is a very pertinent element that marketing teams could leverage as a ‘currency’ to barter their product and offering. Delivering customer experiences – realistic, relevant and real-time, remain the most sought-after goal for modern marketers. Be it content or social media touchpoints, customer experience benchmark continue to break the ceiling every month, quarter and year.

We referred to Socialbaker’s blog to understand why you need to have a better definition to audience segments in any customer journey.

**Knowing Your Target Audience, via Socialbakers**

Building a brand today depends on how ‘ultra-competitive an hyper-personalized” campaigns are crafted, delivered and measured for performance. The stepping stone to these customer experience-centric campaigns could be solved if you have an answer to this—

“How well do you know your audience?”

Marketing teams can deliver real customer experiences if they know the audience and build upon that knowledge to pounce on the opportunity to inspire working with a high-performance customer experience platform. ( The best way to start is delivering relevant content to the audience.)

Benefits of Working with Adobe Data Explorer

Adobe Data Explorer empowers marketers to achieve these objectives—

Focus on high-value audiences by eliminating the need to create audience traits ahead of time or “just in case”
Avoid data loss by building audiences from unused raw data signals natively in the UI
Save time with an improved workflow from data signal insights to action in just one click

At the time of this announcement, Terry Chen, Senior Product Manager of Adobe Audience Manager, said, “Sometimes the most valuable data points cannot be predicted beforehand. An article that goes viral or an unexpectedly popular product offering can become missed opportunities if your DMP isn’t architected to make raw data signals actionable.”

Terry added, “The Audience Manager team built Data Explorer to give our customers the tools they need to have autonomy over audience trait creation and structure – right in their own hands.”

What Data Explorer Does More in Marketing Technology Stack

In the cluttered space of DMPs and CDPs, Adone’s Data Explorer stands out from the league. Data Explorer provides self-service access to leverage unused data signals in the user interface.

Gordon Ho, Senior Vice President of Global Marketing and North America Sales, Princess Cruises, said, “Delivering a great experience really begins with the data. We use Adobe Audience Manager as our central data warehouse, acting as the foundation for us to drive customer insight.”

With the new tool, customers can not only browse through historical data collected by the DMP but also add traits to their taxonomy in real time.

The benefit – You can eliminate the industry standard multi-day managed-service dependency. Additionally, customers can also consistently evaluate the quality of their audience data over quantity. Adobe DMP customers can identify the importance of incoming data signals to make informed decisions about the value of data. This allows marketers to add only data relevant to their audiences that are meaningful and useful.

Shelby Farmer, Product Manager of Adobe Audience Manager, reported, “Initial findings suggest Data Explorer will revolutionize the way some Audience Manager customers develop audiences, with the ability to backfill with historical data within the UI being described as a ‘game changer’.”

Shelby added, “Beta customers state they will save time in audience creation while enjoying the assurance that missed or unused data signals will be available for future analysis and activation if needed.”

Step Up Your DMP with Powerful Audience Segmentation

Adobe’s Data Explorer throws up a new playing field to marketers. As we begin to dissect the world of CDPs and DMPs for better context to where marketing technology world is moving, one thing that will cut the competition is— Delivering actionable insights on active audience segments in real time to deliver incredible experiences.

We are excited to see Adobe’s new scoop- Marketo. It could further settle in with Audience Manager making B2B marketing technology more compelling for sales conversions.

Bigtincan Named a Strong Performer Among Sales Enablement Automation Platforms

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September 25, 2018

Also Read: LevelJump Launches New Video Coaching Suite for Sales Onboarding on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Bigtincan Named a Strong Performer among Sales Enablement Automation Platforms

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced that independent research firm Forrester Research, Inc. ranked Bigtincan as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018.

Today, Forrester named @Bigtincan a strong performer in their Forrester Wave report for sales enablement automation platforms.

The Forrester report evaluated 12 of the most significant Sales Enablement Automation Platforms to assess the state of the sales enablement market. Participants were evaluated for their strengths and weaknesses across 33 criteria. The evaluation focused on current offerings, strategy and market presence.

Also Read: DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

Bigtincan received its highest scores in the Content, Predictive/AI capabilities, Collaboration & Workflow and Support for Global Marketing/Sales criteria. Under Predictive/AI capabilities, Bigtincan received the highest score possible in the Guided Selling criterion and in the GDPR criterion within Collaboration and Workflow. According to the report, Bigtincan’s platform provides a “best-in-class design and UI.”

“We are honored to be named a Strong Performer among Sales Enablement Automation Platforms by Forrester,” said Patrick Welch, President and CMO at Bigtincan. “We’re pleased to see that, in our opinion, Bigtincan was so strongly recognized in this report.”

This recognition follows Bigtincan’s recent acknowledgement by MarTech Breakthrough for its innovative sales enablement solution, as well as the company’s naming as a Bronze winner for Sales Enablement by the Stevie Awards earlier this year.

Bigtincan helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia.

Phrasee: AI-Powered Copywriting for Facebook Has Arrived

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September 25, 2018

Phrasee: AI-powered Copywriting for Facebook Has Arrived

Wowcher Reduces Facebook CPL by 31% As Phrasee Technology Supercharges Social Campaigns

Phrasee, the London-headquartered marketing technology company that uses AI to write optimised marketing copy, has launched the first product of its kind for Facebook & Instagram campaigns.

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language.

The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language at scale in social advertising. Early pilots at Wowcher have delivered an average reduction in cost per lead of 31% compared to the human written copy.

Phrasee for Facebook & Instagram builds on the global success of Phrasee’s award-winning email subject line product and applies it to social campaigns. Phrasee’s AI writes and optimises language for Facebook and Instagram in a way that’s unique to a brand’s strategy, voice and guidelines, delivering more engagement, clicks and conversions, all at a lower CPM.

Also Read: Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

“For too long, we’ve relied upon humans to write marketing copy for social ads,” said Parry Malm, CEO and Co-founder of Phrasee. “Now there’s a better way. We’ve invested heavily in our AI-powered copywriting technology and are super proud to have extended it from email marketing to Facebook & Instagram ads. The amazing feedback from our customers and agency partners on the early results really shows that we’re delivering huge bottom-line value to brands around the world.”

The product is targeted at global brands and agencies running social campaigns on behalf of clients. Already, agencies such as Tomorrow TTH and Social Chain, winner of the UK Agency Awards 2018 Social Media Agency of The Year and Digiday’s Best Live Moment Award 2018, are using the product as a catalyst for their campaigns. Social marketers can create AI-powered copy for campaigns in minutes and the product uses past campaign results to train its deep learning engine, ensuring continued and progressive performance.

Also Read: Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

“I can honestly say when we embarked on this latest initiative with Phrasee, we didn’t expect a cost per lead reduction of over 31%”, said Alexis Harrison, Head of External Media at Wowcher. “We’ve always been impressed by the ability of Phrasee’s AI tech to deliver human sounding, brand-compliant email subject lines that generate amazing business results. Its new Facebook and Instagram product takes things to a whole new level.”

“Our commitment is to keep brands at the forefront of what’s possible,” said Alex James Ayin, Group Transformation Director at Social Chain Group. “That means we are constantly looking for breakthrough technology and ideas and exploring how we can bring them to bear on our campaigns. Phrasee is a brilliant example of this in practice, and we can’t wait to see what’s next.”

Also Read: ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

Malm added: “Too often, in Facebook & Instagram advertising, copywriting is left until the last minute, or decided upon by gut instinct. With this launch, we believe we are putting language back where it belongs: at the heart of social campaigns, to drive a better response.”

Phrasee was recognised by US-based CB Insights as 2017’s Most Innovative AI Company and more recently launched its AI ethics policy, one of the world’s first AI businesses to do so. As a leader in the AI space, Phrasee believes it is critical that its customers know how their technology and data will be used and is calling on the wider industry to follow its lead.

SalesHero Releases Limited Availability of Sales AI Automation Platform at Dreamforce 2018, the Most Inspiring Technology Event of the Year

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September 25, 2018

SalesHero Releases Limited Availability of Sales AI Automation Platform at Dreamforce 2018, the Most Inspiring Technology Event of the Year

Enterprise Platform Optimizes Sales Processes in Real Time to Boost Sales Efficiency

SalesHero announced the limited availability of its sales AI platform to automate repetitive and time-critical sales events for enterprises.

Built by founding Datameer engineers, pioneers in data analytics, the platform is purpose-built to handle big data in real time to improve and amplify sales productivity. SalesHero tackles repetitive tasks through its simplified user interface in the form of a proactive and adaptive augmented intelligence assistant that can be leveraged by sales representatives.

By automating these processes, sales reps have more time to focus on revenue-generating tasks like increasing business output, improving capital efficiency and accelerating growth. Technology capabilities center around:

Also Read: Acura Ties into #LookUp with 2019 RDX Social Campaign

Dark Data Extraction: improving CRM data quality by extracting critical information such as phone number and title from unstructured data (emails, images, PDF documents) and updating accordingly
Intent Detection: reducing repetitive and trivial sales tasks (scheduling, repeated customer requests) by deducing the intent of written communication and routing or responding accordingly
Recommendation Engine: augmenting sales rep activity (cross-and-upsell opportunities, behavioral lead scoring, best-next-steps) based on derived data patterns

Also Read: New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Any industry that has disparate sales processes in place like telecommunications, banking or insurance, can gain significant ROI around automation by using SalesHero. Expect general availability in early 2019.

“We’re excited to bring a credible sales automation platform to the market,” said Stefan Groschupf, founder and CEO of SalesHero. “We built this from the ground up to address enterprise challenges around optimizing sales processes in real-time and at scale.”

Allocadia Announces Winners of 2018 RunMarketing Awards

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September 25, 2018

Allocadia Announces Winners of 2018 RunMarketing Awards

Team and Individual Winners Selected for Implementing Best Practices in Marketing Performance Management

Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced the winners of the 2018 RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization by focusing on financial operations and management. Winners were chosen based on their vision and execution of programs that tie investments and results data together to drive true ROI and impact.

“The RunMarketing Awards celebrate the often-unsung-heroes that make their marketing teams successful by ensuring the foundational elements of the team are aligned,” said Jocelyn Brown, VP of Customer Success at Allocadia. “Nominees are the teams and individuals that make their organizations effective, transparent, and data-driven, and it was hard to pick just four winners out of the many nominations we received.”

Also Read: Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group

This year’s winners are:

The RunMarketing Catalyst Award
Taleb AlKhaja, Marketing Operations Leader, Eastern Growth Markets, GE Healthcare
“Taleb is both a change agent and a remarkable team player,” said Brown. “What started as a small experiment turned into a large global project, and he has been the strategic driver behind an incredible evolution at GE Healthcare. It’s inspirational to watch how Taleb lit the match and then stuck around to fan the flames that have mobilized change at the organization.”

The RunMarketing Architect Award
Ken Evans, Sr. Director, Global Marketing Operations, Fuze
“Ken takes one of the most revenue focused approaches to planning that I have ever seen. The Marketing Operations team is incredibly sophisticated, which means that they have the data to do some amazing implementations and integrations that enable them to pull data from all facets of the organization,” said Brown. “This alignment enables them to create a single view of the truth, which drives significant impact for the company.”

Also Read: Monetate Expands Product Strategy Team

The RunMarketing Operator Award
Jason Johns, Senior Marketing Ops Manager, Equinix
“Jason has a very analytical approach to planning and operations, which means that he is after the actual truth not just the best story data can tell,” said Brown. “I have been continuously impressed to see how he works tirelessly to deliver a connected data environment to support best in class decision making at Equinix. He rolls up his sleeves and makes sure that every detail is taken care of.”

The RunMarketing Strategist Award
Marketing Excellence Team, Signify
“From day one Signify focused on aligning planning and goals before talking about investment. They knew as a complex organization it was important to properly position their project from the outset to drive alignment and collaboration,” said Brown. “I’m inspired by how they positioned Allocadia as a proactive tool for marketers, rather than a management tool, leading to a very successful roll out in a very complex environment.”

Also Read: Greater Marketing Insights as Natterbox Joins Salesforce Communities

Nomination Process
Allocadia collected nominations from across the globe during a two-month submission period this summer. All finalists were reviewed by a judging panel of experts including: Jill Rowley, Chief Growth Advisor at Marketo; Kathleen Schaub, Vice President of CMO Advisory Service at IDC; Kristine Steuart, CEO & Co-Founder at Allocadia; and Jocelyn Brown, Vice President of Customer Success at Allocadia.

“Successful marketing organizations aren’t just executing great campaigns. Before they even begin they need to plan how they’re going to engage and measure their efforts,” said Jill Rowley, Chief Growth Advisor at Marketo. “The strongest marketing organizations are those that hire exceptional operations professionals who drive the process of building out plans and create innovative solutions to ensure activities align with corporate objectives.”

Consider Investing in a Marketing Technology Partner for Retail Transformation

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Sudipto Ghosh

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September 25, 2018

The Race Is On: Jumpshot Releases the Competitive State of …

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape

In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners in 2018.

The data provides insight into the modern retail infrastructure, and how technology can be implemented to improve sales and marketing strategies.

To further elaborate on the report and the state of retail commerce landscape in 2018, we spoke to Heath Wells, co-founder and CEO, NuORDER.

Shifting Focus to Measure the Evolving Retailer Relationships

What is the objective of publishing your Retail Transformation Report?

Retail has undoubtedly undergone a transformation in the last few years in response to changing consumer shopping preferences. The goal of creating this survey, “Retail Transformation: How Brands and retailers are Responding to an Evolving Landscape,” is to help understand the retail transformation from the brand’s perspective, and how their wholesale business strategies should adapt to.

We surveyed more than 400 brand representatives who sell through wholesale, in order to answer critical questions related to the evolving relationship between the brand and retailer and explore retail’s transformation from their point of view.

Who is your audience and how does it benefit them to read this report?

The survey was designed to identify trends and themes across many aspects of the retail landscape, including the brand/retailer relationship, B2B eCommerce, brick-and-mortar and small-format stores, specialty retail, and other trends. Our goal was to gather data and turn it into actionable insights to benefit brands with significant wholesale channels. The data provides insight into the modern retail infrastructure, and how technology can be implemented to improve sales and marketing strategies.

Brands Should Consider Investing in a Technology Partner that Can Serve as a Liaison

What are the key takeaways from this report that could benefit any marketing and sales team?

A few of the most interesting themes from this survey center around the brand/retailer relationship, and how technology complements it. In our survey, we found that 58 percent of all brand sales managers are planning to increase spending on technology for ordering tools, mobile and digital catalogs. We also found that 46 percent of brands are sharing real-time sales data with retail partners, offering insight into high performing products and sales trends over time and enabling retailers to make smarter purchases.

Brand sales and marketing teams can leverage tools like visual merchandising to show retail buyers how products work together and allow them to plan out cohesive displays and collections. They can also use ecommerce platforms for streamlined communication and transactions with retail buyers. These tools enable brands to provide insights that retailers wouldn’t otherwise have, including real-time data analytics, customizable digital line sheets, ordering reminders and more.

Is Amazon really beatable today!

Amazon is the obvious threat in today’s retail landscape, but we need to stop thinking of all other retailers as ‘competitors’ to Amazon. Based on the survey findings, brands are placing greater focus on specialty retailers like activewear shops within studios, subscription services, and more. These retailers are embracing their niche focus, rather than attempting to be a one-stop [online] shop like Amazon.

Why Advertisers Can’t Ignore the Amazon Opportunity …

For example, when seeking out a one-of-a-kind necklace to gift to a friend, a shopper is more likely to visit a jewelry store that features local artists than log onto Amazon. This store and many others are not attempting to ‘beat’ Amazon, but rather identify with a specific type of consumer and shopping experience.

Thank you, Heath, for chatting at length with us on the state of retail commerce and more…

Keys to Success in 2018: Deliver Speed, Ease, and Personalization of Shopping Experiences

Most CMOs would agree that retail has undergone a massive transformation in the last few years, largely due to the deeper proliferation of marketing and sales technology, amplified further by the rise of social media advertising, AI, and email marketing. Today, the brand-customer relationship revolves around the pillars of speed, ease, and personalization of shopping experiences. It is a foreseeable transformation in the retail landscape that demands brands to reach consumers through big-box stores, specialty outlets, online retail, and mobile commerce hubs. Let’s see how marketing attribution in retail commerce further disrupts the industry for better ROMI.

TimeTrade’s Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

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September 25, 2018

Also Read: LevelJump Launches New Video Coaching Suite for Sales Onboarding on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

TimeTrade's Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

Expands Customer Base With Leaders in Financial Services, Technology, Higher Ed and More

TimeTrade, a leader in Intelligent Appointment Scheduling, announced that the company’s Scheduler for Salesforce app has achieved record revenue growth – 500 percent in 2018 versus the same period last year – while supporting a growing roster of new brands looking to increase customer engagement and accelerate sales cycles through easier appointment scheduling.

TimeTrade is at the leading edge of scheduling solutions designed to achieve one objective: facilitate business growth for customers. With user expectations expanding, TimeTrade understands the need for more robust intelligent scheduling solutions to help companies engage with their customers through live interactions.

“Scheduler for Salesforce has further accelerated TimeTrade’s growth by making enterprise-scale appointment scheduling transparently accessible to Salesforce users,” said Gary Ambrosino, CEO at TimeTrade. “This is an order-of-magnitude performance improvement for sales, service, and support teams, who can now use AI-based Intelligent Appointment Scheduling to set up high-value meetings with customers. The hassle of the calling, chasing, and waiting that holds high-performance teams back from reaching their full potential can now be reduced.”

Scheduler for Salesforce allows companies to easily provide a single appointment experience across the customer engagement journey, including the ability to:

Start with Marketing Cloud and connect with new customers, automatically creating appointments that go directly onto the customer’s calendar.
Acquire and convert new customers via Sales Cloud or Financial Services Cloud with easy-to-set meetings set up by your sales executives, financial advisors, or bankers.
Retain your customers via Service Cloud or the Community Cloud by offering a simple way to book meetings, increase NPS, and engage with your customers.
And through the company’s Intelligent Appointment Scheduling platform, use Scheduler for Salesforce along with Einstein AI and offer proactive and personalized touchpoints every step of the customer journey.

Companies across industries use TimeTrade’s Scheduler for Salesforce because it can expedite meeting scheduling between busy customer-facing teams and even busier customers. With Scheduler for Salesforce built on the Salesforce Platform, the application generates appointment links that can be: sent out via email, placed on a company website, or utilized in outbound marketing campaigns to gain new customers.

Also Read: Kenshoo Announces Support of Apple Search Ads

Since its debut, TimeTrade has continued to innovate on the Scheduler Application, taking advantage of new capabilities that Salesforce offers, including:

Support for Sales, Service, Community, Marketing, and Financial Services Cloud
“Enhanced protection, monitoring, and retention capabilities with Salesforce Shield”
Automated Intelligent Scheduling via Process Builder & Einstein
Dynamic web conference integration with WebEx, GoToMeeting, Zoom and Join.me
Advanced Appointment Routing
Dynamic resource pools with round-robin or random assignment
GDPR compliance and privacy policy customization
Customized availability, meeting times, and shift hours
Inbound invitations and customized matching logic for Lead/Contact creation

Zeropark Introduces Push Ads

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September 25, 2018

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Codewise is Set to Become the World’s Largest Provider of Push Notification Advertising

Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it has enabled support for Push Ads on the Zeropark ad exchange platform.

Push Ads are a high performing native-like ad format delivered on mobile and desktops devices in the form of a push notification, a highly-engaging clickable alert that redirects its recipient to the promoted offer.

Also Read: ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

Until now, Zeropark ad exchange had offered its customers three types of advertising formats: full-page pop ads, parked domain redirects and in-app ads. By introducing Push Ads, Zeropark is now vastly expanding its inventory enabling advertisers to add to the marketing mix a new, highly efficient channel for attracting and retaining customers. And with over 300 million users already subscribed through publishing sites, with the introduction of Push Ads, Zeropark is now set to become the world’s largest provider of push advertising.

One of the major advantages of Push Ads is user experience. Based on set preferences, the recipient of the ad is served non intrusive relevant offers even when the recipient is not browsing. Meaning, advertisers can surgically target a highly engaged audience and generate an instant response.

Already dominant in the e-commerce, travel and service industries, Push Ads, deliver unparalleled click-through rates, way beyond 10%, thus easily outperforming traditional ad formats. Push Ads are an efficient choice for any campaign, from brand awareness to new client acquisition and retention.

Also Read: DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

“Opening our gates to push advertising is a turning point for Zeropark as it easily and effectively enables digital marketers to reach unprecedented performance,” said Mateusz Drela, Zeropark’s Managing Director. “Moreover, beyond supporting push ads, we are now also becoming their largest provider on the market, with a database of over 300 million opt-ins. Last but not least, as push ads are inherently native to users’ interests and since users are in full control of their subscriptions, our solution is fully GDPR-compliant and ensures bot-free, high-quality traffic.”

“Invalid traffic and ad fraud are still some of the most daunting challenges in the advertising industry. Codewise leverages both manual and automated bot filtering as well as third-party solutions to provide our customers with the highest quality traffic,” said Dr. John Malatesta, President and Chief Revenue Officer at Codewise. “Our investment in Push Ads enables digital marketers to avoid ad fraud and achieve unprecedented levels of scalability. By becoming the world’s largest provider of push advertising, Codewise continues to fuel its exponential growth, which has already brought our company a wide recognition as one of the fastest-growing technology companies in the world.”

Mitek and JanusID Deliver Real-Time Identity Verification to SMBs

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September 25, 2018

Mitek and JanusID Deliver Real-Time Identity Verification to SMBs

Mitek , a global leader in mobile capture and digital identity verification solutions, and JanusID, the Netherlands-based identity organization providing one-click secure website access, announced a partnership to deliver a new, real-time, end-to-end identity verification online app, CheckedID. This new app is powered by Mitek’s Mobile Verify, AI-based identity proofing, which enables small and medium sized businesses (SMB) to onboard customers and employees quickly and in compliance with EU regulations.

Mitek’s Mobile Verify assesses the authenticity of the identity document in real time, using advanced AI and machine learning algorithms to check for signs of forgery and tampering. Passports, ID cards, residence permits and driving licenses can all be processed quickly and reliably. In addition, the app uses Mitek MiSnap for fast, high-quality image capture and performs a liveness check with facial comparison of the selfie to the document’s portrait photo. For Android devices, the app also uses Mitek’s NFC capability to verify the authenticity of electronic machine-readable travel (eMRTD) documents by scanning and reading the document’s embedded RFID chip using the device’s NFC reader.

Also Read: Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

The implementation of CheckedID for a new customer is quick and easy. It is fully customizable to suit each customers’ brand and business requirements. CheckedID’s pay-as-you-go license arrangement allows businesses an affordable option to pay only for what they need to operate safely and in compliance with regulation.

The outcome of the verification workflow is delivered to customers in a secure, GDPR-compliant report, which can act as proof that the verification process has been thoroughly executed and meets regulatory requirements. All access to the service and data processing is safeguarded by banking-grade security, keeping consumer details safe.

Also Read: Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

“With Mobile Verify powering CheckedID, businesses now have a simple way to identify their customers without demanding that they photocopy and send passports through the mail, or go to a physical location,” said René Hendrikse, VP and Managing Director, EMEA, Mitek.

“Enabling customers to safely provide verified personal data increases the level of trust for each party in online customer and employee onboarding. Trust, plus a high regard for privacy, is what businesses increasingly demand,” says Irwin Oedayrajsingh Varma, initiator and CEO, JanusID. “We are very happy to be partnering with Mitek, to ensure these benefits can be realised for all types of transactions, anywhere in the world.”

Confirmit Announces Inaugural AIR Award Winners

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September 25, 2018