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ITSMA Announces Finalists for the 2018 Marketing Excellence Awards

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ITSMA Announces Finalists for the 2018 Marketing Excellence AwardsITSMA Announces Finalists for the 2018 Marketing Excellence Awards

ITSMA, the leadership community for B2B marketers in the connected economy, announced the finalists in its 21st Annual Marketing Excellence Awards Program.

The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

“Finalists for this year’s program are truly inspirational,” said Dave Munn, President and CEO of ITSMA. “B2B organizations are consumed with business transformation for the connected economy, and the 31 organizations that we are highlighting here are leading the way with strategic insight, guidance, and revenue acceleration.”

Also Read: V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

The 2018 ITSMA Marketing Excellence Awards categories and finalists are:

  • Capitalizing on Marketing’s New Tools and Technologies:Avanade, Cerner Corporation, Cisco Systems, Inc., HCL Technologies, Vodafone
  • Deepening Engagement with Account-Based Marketing: Adobe, Capgemini, HCL Technologies, HP Inc., Infosys, QuEST Global
  • Driving Business with Thought Leadership: Centrica, Cognizant, Cognizant, DXC Technology, HCL Technologies, Vodafone
  • Enabling Sales to Accelerate Growth: Centrica, Cisco Systems, Inc., HP Inc., IBM, Microsoft
  • Measuring and Communicating Marketing Performance: SAP, Signify, SPR, Tata Communications
  • Strengthening Marketing’s Role in Customer Experience and Success:IBM, Juniper Networks, NTT DATA Services, SAP, Thomson Reuters
  • Transforming Marketing: Talent, Organization, and Culture:Globalization Partners, Grant Thornton, Hexaware Technologies, Larsen & Toubro Infotech, PwC

Also Read: Pipeliner Releases Automation Hub

“Award finalists demonstrate tremendous innovation and impact across the most important aspects of strategic marketing,” said Munn. “In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”

In addition to the seven thematic categories, the program also includes a focus on small and medium-sized businesses (SMB), with two special awards for the top SMB programs.

The finalists for the special awards to small and medium-sized businesses are:

  • Globalization Partners, InfinityQS, Silx, Snowflake Computing, SPR, Stone Temple (now Perficient Digital)

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s Annual Marketing Conference: Marketing Vision 2018, on November 6th at The Charles Hotel in Cambridge, Massachusetts.

Some of the winners will also speak at the two-day conference, along with senior marketing executives and industry thought leaders from CGI, Deloitte, Harvard Business School, McKinsey & Company, Northwestern University, Panasonic, and TopRank Marketing, and senior executives from ITSMA.

Recommended Read: Solodev Heads G2 Crowd’s ‘High Performer’ Category in Content Management Systems

Hearst Television Launches Hearst Anyscreen, A Private Marketplace for Connected TV Advertising

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Hearst Television Launches Hearst Anyscreen, A Private Marketplace For Connected TV Advertising

Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics

Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with powerful delivery partners such as Roku.  Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.

“Hearst is particularly well positioned as a premium video publisher, both locally and nationally,” said Jordan Wertlieb, Hearst Television’s president.  “When we combine our content assets and partnerships with key distribution platforms, we have a very special value proposition for our clients.”

Also Read: MapAnything Unveils Schedule Assistant, Part of the Company’s Winter 18 Release on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Hearst Anyscreen assembles the very best Connected TV advertising inventory and audience aggregation in one package: the premium local content of the market-leading Hearst Television stations, spanning 39 states; the premium national content of Hearst partners, including ESPN and the various program brands of A+E Networks; and inventory from premium content sources including AMC, The CW, Discovery, Food Network, HGTV, and Travel Channel, as well as OTT-first content from networks such as FilmRise, Fubo TV, Pluto TV and Tubi TV.

Hearst Anyscreen enables marketers to access this inventory with reliable audience targeting across the leading Connected TV apps and platforms, including Roku, a strategic partner of Hearst, as well as Android TV, Apple TV, DirecTV Now, Google Chromecast, Sling TV, Sony’s Crackle and PlayStation Vue, XBox, and several Smart TV operating systems.

“Advertisers are seeking high quality inventory, plus scale to target effectively at the local level,” added Jonathan Sumber, Hearst Television’s vice president of digital sales.  “Hearst Anyscreen was built upon those pillars.”

Also Read: Kenshoo Announces Support of Apple Search Ads

Hearst Television has partnered with dataxu, a leader in convergent TV advertising technology, to deliver measurement, rich audience insights and targeting capabilities for Hearst Anyscreen.  Utilizing dataxu’s TotalTV solution, Hearst Anyscreen can leverage more than 650 audience characteristics to provide insights and targeting capabilities based on demographics, household details, consumer behavior and other features in combination with the analytics resources of Hearst and first-party brand data.

“We’re thrilled to partner with a leading media brand like Hearst Television in defining the future of TV,” said Mike Baker, co-founder and CEO, dataxu. “Today’s advertisers want the quality and scale of TV with the 1:1 reach and analytics of digital media. That’s what we’ve collaborated to deliver through Hearst Anyscreen.”

“Together,” Sumber noted, “we are moving the OTT space into the future, adding increased transparency, accountability and delivery for brands and agencies – all in a single premium package.”

Recommended Read: Salesforce Celebrates Newest Customer Koa Club Members

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

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Jason Loh
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Sales Decisions

AnaplanTo learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm.

In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day.

Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018  

For years, sales leaders have based decisions on experience and gut instinct. Today we know from behavioral economics that our decisions are often biased. Instead of being rational actors, we’re subject to a host of unnoticed tendencies. For businesses, these biases can be devastating when decision-making is spread across an entire organization, with individual stakeholders locked in functional silos. In these cases, individual biases and assumptions go unchecked, keeping the larger sales organization from acting with more intelligence and better foresight.

Forward-looking sales leaders utilize wide-ranging modeling and scenario planning. These strategies reflect the realization that decisions made in any corner of a business affect what happens to a sales team, and vice versa. Supply chain, finance, marketing, HR, IT: these units are no longer autonomous entities. The decisions made in each directly shape the range of options available to sales leaders.

Read More: What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

Sales leaders who can tap coordinated intelligence from multiple stakeholders—who can use their data to distribute sense-making insights throughout the organization—will have first-mover advantage. Advanced calculation engines will process large amounts of data, teasing out the insights that enable smarter, more focused sales strategies. This technology will distribute data in different forms, instantly, to all relevant decision-makers. Advanced modeling will give sales leaders the power to try out different sales scenarios and calculate the most optimal. Machine learning will add insight, helping sales leaders more quickly identify ideal options. Companies that can’t, will find themselves playing catch-up.

Together, these approaches will mitigate bias and extract actionable insights from complex data enriched by the entire organization, making sales organizations as a whole smarter than the abilities of any single decision-maker in them. Teams activating their ability to instantly respond to, and even stay ahead of, changes in the market—wherever in the world those changes happen—will beat their competitors to the finish line.

Also Read: Connected TV for CTV: Fresh Insights from DMEXCO 2018

Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

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MTS Staff Writer
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Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

Industry Leaders Team Up to Help Customers Connect Data Across their Organizations, Find Powerful Insights and Deliver Intelligent Services with AI

On Monday, the CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative (ODI) at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time.

In today’s world, data is a company’s most valuable asset. However, many businesses struggle to attain a complete view of their customer interactions and operations, because they are unable to connect information trapped in internal silos. At the same time, important customer information also resides in external silos with intermediary services and third-party providers, limiting a company’s ability to create the right connections, garner intelligence and ultimately extract more value from its own data in real-time to better serve its customers.

Companies around the world use software and services from Adobe, Microsoft and SAP to run product development, operations, finance, marketing, sales, human resources and more. Today, Adobe, Microsoft and SAP are joining forces to empower their mutual customers with the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles:

Also Read: Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

  • Every organization owns and maintains complete, direct control of all their data.
  • Customers can enable AI-driven business processes to derive insights and intelligence from unified behavioral and operational data.
  • A broad partner ecosystem should be able to easily leverage an open and extensible data model to extend the solution.

Based on these principles, the core focus of the Open Data Initiative is to eliminate data silos and enable a single view of the customer, helping companies to better govern their data and support privacy and security initiatives. With the ability to better connect data across an organization, companies can more easily use AI and advanced analytics for real-time insights, “hydrate” business applications with critical data to make them more effective and deliver a new category of AI-powered services for customers.

“Adobe, Microsoft and SAP are partnering to reimagine the customer experience management category,” said Shantanu Narayen, CEO, Adobe. “Together we will give enterprises the ability to harness and action massive volumes of customer data to deliver personalized, real-time customer experiences at scale.”

Also Read: Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

“Together with Adobe and SAP we are taking a first, critical step to helping companies achieve a level of customer and business understanding that has never before been possible,” said Satya Nadella, CEO of Microsoft. “Organizations everywhere have a massive opportunity to build AI-powered digital feedback loops for predictive power, automated workflows and, ultimately, improved business outcomes.”

“Microsoft, Adobe and SAP understand the customer experience is no longer a sales management conversation,” said Bill McDermott, CEO of SAP. “CEOs are breaking down the silos of the status quo so they can get all people inside their companies focused on serving people outside their companies. With the open data initiative, we will help businesses run with a true single view of the customer.”

To deliver on the Open Data Initiative, the three partners are enhancing interoperability and data exchange between their applications and platforms—Adobe Experience Cloud and Adobe Experience Platform, Microsoft Dynamics 365, SAP C/4HANA and S/4HANA –—through a common data model. The data model will provide for the use of a common data lake service on Microsoft Azure. This unified data store will allow customers their choice of development tools and applications to build and deploy services.

With the Open Data Initiative, companies will be able to:

  • Unlock and harmonize siloed data to create new value
  • Bi-directionally move transactional, operational, customer or IoT data to and from the common data lake based on their preference or needs
  • Create data-powered digital feedback loops for greater business impact, while also helping to enable their security and privacy compliance initiatives
  • Build and adopt intelligent applications that natively understand data, relationships, and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners

Technology leaders at top retail and consumer products companies, such as The Coca-Cola Company, Unilever and Walmart, have expressed support and excitement about the Open Data Initiative.

Also Read: Dreamforce Interview with Peter Gillett, CEO, Zuant

“This initiative from Adobe, Microsoft and SAP is an important and strategic development for the Coca-Cola System,” said Barry Simpson, chief information officer at the Coca-Cola Company. “Our digital growth plans centered around our customers are fueled by these platforms and open standards. A more unified approach to the management and control of our data strengthens our ability to support our growth agenda and our ability to satisfy security, privacy and GDPR compliance requirements. The industry needs to follow these leaders.”

“Every day, 2.5 billion people use a Unilever product in over 190 countries around the world,” said Jane Moran, CIO, Unilever. “The Open Data Initiative from Adobe, Microsoft and SAP is an important undertaking that will help us reimagine customer experience management by bringing together data across our entire organization to build more direct, meaningful relationships with consumers in real time.”

“We’re excited about the Open Data Initiative and the value it will unlock for Walmart,” said Clay Johnson, executive vice president and enterprise chief information officer, Walmart Inc. “With greater ability to connect and harness the power of our data, we can enhance the associate experience and create entirely new ways to serve our customers online and in our stores.”

Recommended Read: Interview with Eng Tan, CEO and Founder, Simplr

Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

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Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

Global Sales Enablement Company Evaluated for Its Current Offering, Strategy and Market Presence

Showpad, the leading sales enablement platform for modern sellers, has been named a leader by Forrester, an independent research firm, in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. In this evaluation, Showpad received the highest possible score in the product roadmap, and support for global marketing/sales criteria. The report considers Showpad a “good fit for global enterprise and midmarket organizations that want to deliver a highly engaging and consumer-like experience to their users.”

“Our platform is designed to provide the best experience on the market, which has proven to be a key differentiator when buyers make purchase decisions,” said Pieterjan Bouten, CEO of Showpad. “We’ve made strategic investments and decisions in the past year to further realize that vision. I believe that our position as a leader in the Forrester report is a direct reflection of our drive and ability to stay at the head of the market.”

Also Read: Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Showpad ranked highest in the report for the user interface and market segment strategy criteria, and scored among the highest in the following criteria: reporting and analytics, acquisitions and partnerships, message that fits the market, product roadmap, support for global marketing/sales and installed base.

The report notes that Showpad’s “pitch-perfect orchestration of Showpad’s Chicago office opening and its acquisition of Chicago-based LearnCore confirms the vendor’s commitment to North American customers and extending its capabilities into sales readiness.”

Also Read: Tacton Revolutionizes B2B Sales Through Launch of Visual Configuration with Augmented Reality

Showpad’s platform empowers sales and marketing teams to engage buyers by integrating industry leading training and coaching software with innovative content solutions. With the acquisition of Learncore, Showpad offers an all-in-one sales approach for B2B sales and marketing teams specifically designed for enterprise companies. This summer, Showpad also launched the sales enablement industry’s first augmented reality capabilities to further improve the buyer experience.

“Sales enablement is a rapidly growing market, and we’ve seen a huge spike in demand from companies looking for ways to differentiate themselves through the sales process,” added Louis Jonckheere, Showpad’s Chief Product Officer. “With new training, coaching and AR capabilities added to our existing suite of experiential sales tools, we’re committed to driving the industry forward as the world of B2B commerce continues to change.”

Recommended Read: dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV

MapAnything Unveils Schedule Assistant, Part of the Company’s Winter 18 Release on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

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MapAnything Unveils Schedule Assistant, Part of the Company’s Winter 18 Release on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Advanced Routing Prioritization Schedules a Week of Visits for Field Sales or Service Teams, to Slash Administration and Travel Time Costs

MapAnything, a leader in Location-of-Things software for business, announced the MapAnything Schedule Assistant, a new offering included as part of the company’s Winter 2018 release on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Leveraging the MapAnything Routing Engine APIs recently announced as part of the Location-of-Things (LoT) Platform, the Schedule Assistant can revolutionize the way sales and service reps prioritize their client interactions, increasing their contribution to top-line revenue, while cutting down on non-sales time.

According to the latest Salesforce State of Sales Report, on average, 66 percent of a sales rep’s time is spent on non-sales activities. For those organizations that rely on face-to-face selling as a way to deepen client relationships, scheduling visits is much more complex than scheduling a phone call or web meeting. Reps need to factor in all of the same priorities as a telesales rep like last touch point, account size potential, existing product mix, and then layer in location data like travel time, traffic and weather that complicate their schedules even further.

Also Read: Brickfish Enhances Social Platform with Addition of Nuvi’s Listening and Intelligence Offering

The new Schedule Assistant, leveraging advanced AI, makes building a weekly schedule easier. It allows sales reps to build their visits using the intuitive MAX Interface, drag and drop appointments on their Salesforce calendar, and then prioritize their accounts with Einstein Lead Scoring, existing SLAs like frequency of visits or time to resolution, or numerical fields in Salesforce. With the click of a button, the MapAnything Schedule Assistant can organize their potential meetings while respecting existing appointments, optimize the cadence to reduce travel time, and sync the output back into most Google or Exchange-based calendars.

Sales managers who struggle with lack of visibility into field sales activity can now view their entire team’s week from MapAnything Schedule view. They can find opportunities for coaching, drive accountability from their team, and re-assign accounts or opportunities to ensure their reps are in the best possible position to hit the number.

Also Read: CEPTES Announces the Launch of Their Flagship Product ‘DataArchiva’ on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

“The mobile workforce lives and dies by their schedule. With this new capability, field professionals in sales and service will be able to more effectively prioritize their routes using critical data,” said John Stewart, CEO of MapAnything. “Now, sales and service leaders can plan their week more effectively to ensure more client face time, spending far less time on admin tasks.”

In addition to Schedule Assistant, MapAnything is also previewing numerous enhancements including Thematic Mapping for advanced Data Visualization and Analytics, and the ability to quickly add non-Salesforce data like Excel files to MapAnything in a few easy clicks. The company will be demoing these new features at Booth 1318 at Dreamforce 2018, the most innovative software conference of the year, which runs September 25th – 28th in San Francisco.

Recommended Read: Sesame Software Unveils New Features of Relational Junction Data Recovery for Salesforce on Salesforce AppExchange

Kenshoo Announces Support of Apple Search Ads

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Kenshoo Announces Support of Apple Search Ads

Kenshoo’s New Relationship Enables Marketers to Capitalize on Apple Search Ads’ Continued Growth and Entrance into More Markets at Scale

Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform.

Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, Asia Pacific and Europe, including the US, Japan and UK.

Also Read: Mullenlowe Profero and Millennium Hotels and Resorts Wins 2018 Sitecore Experience Award for Best Use of Sitecore as Digital Experience Platform

The new offering delivers the full power of Kenshoo to manage Apple Search Ads, including account creation, keyword discovery, campaign management, tracking and reporting. Apple Search Ads’ tools to efficiently drive app downloads combined with Kenshoo’s deep expertise in search marketing delivers the next level of performance for mobile app marketers.

With support for a variety of premium publishers in addition to Apple Search Ads, advertisers can now manage all their mobile app ad campaigns in one place, at scale, saving time and making the best business decisions using cross-publisher data. From discovery, to stores, to retention and beyond, Kenshoo provides all-in-one technology to help mobile app marketers engage the right users in the locations and moments that matter and retain them for the long term. Kenshoo enables Apple Search Ads advertisers to scale and optimize campaigns toward custom in-app actions to engage app users, proven to boost the lifetime value (LTV) of app users by continuing to drive app engagement over time, ensuring user retention.

Also Read: Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

“We’re humbled in having the opportunity to forge this relationship, recognizing Kenshoo as a driver of advertising innovation, with the presence and proven capabilities to help mobile app marketers capitalize on this historic opportunity with Apple Search Ads,” said Yoav Izhar-Prato, CEO, Kenshoo. “Kenshoo’s marketing platform ensures marketers have the best-in-class solution for decisioning, optimizing and automating their mobile app campaigns.”

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Salesforce Celebrates Newest Customer Koa Club Members

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Salesforce Celebrates Newest Customer Koa Club Members

Salesforce Koa Club Welcomes the More Than 4,600 Customers Who Have Been with Salesforce for 10 Years at Dreamforce 2018

Salesforce, the global leader in CRM, announced that The Adecco Group, Barclays, CBS Interactive, Pitney Bowes, REA Group, Ticketmaster and Vodafone are among the more than 4,600 customers joining Salesforce’s Customer Koa Club in 2018, which commemorates those members of the Salesforce Ohana that have been driving innovation, transforming their businesses and getting closer to their customers with Salesforce for more than a decade.

“In order to succeed, companies today must put their customers at the center of everything they do,” said Brian Millham, President of Global Customer Success and Salesforce Success Cloud. “Salesforce’s Customer Koa Club members demonstrate time and again their commitment to reimagining customer experiences as the world changes around us. We’re incredibly proud to welcome so many new customers to Customer Koa Club this year, and look forward to working with them to blaze new trails to success.”

Also Read: Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

New Customer Koa Club member Ticketmaster, a Live Nation Entertainment company that drives more than 500 million ticket transactions a year, uses Salesforce to help connect fans to live events through email and mobile campaigns, provide personalized service in its contact centers, and manage VIP experiences at amphitheaters, clubs and theaters. “Ticketmaster connects fans to unforgettable live event experiences—and Salesforce helps us deliver the right message to the right audience at the right time in their journey,” said Kathryn Frederick, EVP, Growth and Insights at Ticketmaster. “As marketers, we’re always innovating and look for trusted partners like Salesforce, who enable us to continue strengthening each and every customer relationship—even at our scale.”

Also Read: Salesforce Transforms the Collaboration Suite–Introducing Quip Slides

This year, Customer Koa Club member SunTrust is celebrating 15 years with Salesforce. To celebrate its tenure, SunTrust will be honored on stage at the Success Cloud Dreamforce Keynote at 3 p.m. PT, Thursday, September 27 at Moscone West.

Customer Koa Club offers members exclusive access to events, VIP experiences, regional philanthropy activities, perks and discounts, as well as an awards program. In addition, Customer Koa Club members can now access a new customer community built on Salesforce Community Cloud. The community, which is accessible online and through an exclusive mobile app, provides members with the opportunity to network, share best practices, get access to exclusive content, updates on Customer Koa Club activities and more.

Recommended Read: Salesforce Predicts That, More Purchases Will Be Made with Mobile Phones During the Holiday Season

V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

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V12 Launches V12 Velocity, an Integrated Customer Data Platform Blending Third-Party Data, Customer Journeys and Analytics to Drive Accelerated Results

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12’s CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable insights and deploy unified customer journeys across channels.

Also Read: 2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World

“Consumers today are seeking highly-personalized experiences from brands, however effectively managing customer data has posed a significant barrier for many brands,” said Andy Frawley, CEO of V12. “In the past, integrating data into one cohesive database often required a massive undertaking by IT. The V12 CDP can be implemented in a matter of weeks, providing rapid integration of data and deployment of unified customer journeys that engage uniquely at every stage based on individual behaviors.”

The Velocity CDP solution offers two options including a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. Brands can choose to get started within days through the acquisition program, which provides full marketing execution, service and support. Using high-performing acquisition data, V12 deploys automated email journeys and delivers measurable results back in near real-time.

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The full-service bundle provides full platform access including data hygiene, acquisition data, marketing execution, automated email deployments via journey orchestration, multi-channel integration, and marketing consultancy services.

According to Anders Ekman, President of V12, “The CDP market is seeing tremendous growth, however brands need to be aware that not all CDPs are created equal.  While they all offer data integration, only some offer analytics and journey management and execution. The V12 CDP is a truly unique solution, offering all these capabilities plus third-party data built directly into one easy-to-use package. As a result, we are able to provide brands with a one-of-a kind solution that empowers better marketing outcomes unlike anything else available in the market.”

Recommended Read: Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio

Pipeliner Releases Automation Hub

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Pipeliner Releases Automation Hub

Pipeliner announced the release of its game-changing Automation Hub. This revolutionary, new capability delivers levels of integration and efficiency never before seen and certainly never before available to most companies. The ease and cost-effectiveness of this new solution remove the need for costly IT resources, consultants and programmers and puts efficiency back into the hands of those working directly in the business.

The Pipeliner Automation Hub operates on a number of different levels from making data importing into Pipeliner CRM fast, accurate and seamless to making migrating data from other CRMs to Pipeliner so smooth a process that switching can be executed quickly with minimal business interruption. The Automation Hub also delivers native point-to-point integration with practically any other system right out of the box. All three of these capabilities represent a major step forward in enabling companies to overcome the issues, obstacles, resource intensive and costly integration issues associated with other systems.

Also Read: Pipeliner CRM Cloud Released

An even bigger breakthrough is the fourth capability that the Automation Hub delivers and that is the ability for Pipeliner CRM to act as the central hub for enabling different systems to work together and share data easily. Now those working in the business can define what pieces of data should flow, for instance, between the Marketing Automation System, Pipeliner CRM, the Customer Support Ticketing System, the Billing System, the Messaging System and so on – multiple pieces of data from multiple systems flowing at the right time to the right systems and the right people. Pipeliner calls these data mappings, Efficiency Flows because they bring a whole new level of efficiency to an organization and can be designed and defined by non-technical resources, those who work in the business every day and are most directly affected by the automation.

Also Read: New Pipeliner CRM Mobile Released!

“With the release of the Pipeliner Automation Hub, a whole new revolution in efficiency begins,” said Nikolaus Kimla, founder & CEO of Pipelinersales Inc. “Now if you can define the optimal flow of data for your business on a whiteboard, we can bring it alive through our Automation Hub without the overhead of expensive IT Resources, Programmers or Consultants. Real efficiency and productivity can now be achieved both cost-effectively and time-effectively.”

“This is the moment,” Kimla continued, “where the promise of best of breed solutions is finally delivered. Rather than settle for ‘All-In-One’ solutions that typically have wide gaps in quality and functionality between their component parts, you can now choose, for example, a best-of-breed Marketing Automation System, best-of-breed Billing system etc. to work seamlessly with Pipeliner CRM, the best-of-breed Sales CRM.”

The release of the Pipeliner Automation Hub (which follows closely on the recent release of the new Pipeliner CRM Cloud version and the new Pipeliner CRM Mobile App) continues to demonstrate Pipeliner’s marketing-leading innovation which is redefining the whole CRM industry.

Recommended Read: New EU Data Shows Only 10% of Women-Led Startups Receive VC Funding

Solodev Heads G2 Crowd’s ‘High Performer’ Category in Content Management Systems

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Viraj T
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Solodev Heads G2 Crowd’s ‘High Performer’ Category in Content Management Systems

For the Fifth Time in a Row, Solodev Has Been Named as a ‘High Performer’ 

Solodev, a company that develops an award-winning Content Management Systems, was named as a ‘high performer’ by G2 Crowd. Solodev’s achievement is commendable as G2 Crowd has named  them in this category for the fifth consecutive time.

G2 Crowd confirms that Solodev’s ranking is strictly based on outstanding ratings that the latter received from its customers. Business buyers that leverage G2 crowd to review a business product rated Solodev’s products at four stars or higher.

G2 Crowd divides Content Management Platforms into the following four categories:

  • Leaders
  • High Performers
  • Contenders
  • Niche

Also Read: Seven Examples of Outstanding B2B Marketing Campaigns

High performers receive higher customer satisfaction scores that are second to market leaders only. Leader scores are based on-

  • Market share
  • Vendor size
  • Social impact

Hence, currently, Content Management heavyweights, HubSpot & WordPress lead this sphere with Solodev in the third place according to customer satisfaction scores.

Shawn Moore, CTO of Solodev, said, “getting this recognition from G2 Crowd for the fifth time feels just as exciting as the first. Our customers come first, and seeing their reviews of the platform just reaffirms why we do what we do. Exceeding customer expectations continues to be at the forefront of everything we do. We solve problems our biggest competitors don’t care about and that our smaller competitors don’t know how to fix – and we do it all for our clients.”

Ross Williams, Director of Engineering, said, “this continued recognition encourages the Solodev team to keep pressing forward with that client-first mentality. We want our clients – regardless of background – to access our CMS and find something that works for them. It could be the ease of our third-party integrations with a marketer’s MarTech stack. It could be the front-end flexibility offered to developers. It could even be custom permissioning and modules to assist with content strategy. Regardless of their specific role within a company, we want everyone who uses our CMS to succeed. We’re honored to lead the high performer category that also includes some of the biggest names in Web Content Management platforms.”

Also Read: Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Solodev is hosting its platform on Amazon Web Services’ (AWS) Cloud Infrastructure that guarantees safety, scalability, and reliability. The powerful combination allows Solodev’s users to create websites that are powerful, aesthetically brilliant and digital strategy ready. Solodev’s simplistic backend tools facilitate easy functionality for a broad range of internal customers. Hence, be it developers or marketing professionals, connecting with audiences has never been so easy.

Michael Fauscette, chief research officer at G2 Crowd, said, “rankings on G2 Crowd reports are based on data provided to us by real users. We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

Solodev works closely with AWS and is an AWS’ Advanced Technology Partner.

Recommended Read: MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

LevelJump Launches New Video Coaching Suite for Sales Onboarding on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

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PRNewswire
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LevelJump Launches New Video Coaching Suite for Sales Onboarding on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

LevelJump Customers Can Now Record Webcam, Slide Deck Voiceover, and Virtual Whiteboard Videos for Sales Onboarding Directly Inside Salesforce Sales Cloud for Sales Certification and Training Programs

LevelJump announced a new suite of content creation tools for their sales onboarding software on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Customers now have the added ability to record videos directly inside Salesforce Sales Cloud and publish them in training and certification rooms on LevelJump to onboard their reps.

Practice and coaching is a key part of a sales onboarding program. Leveraging video technology, reps can now use LevelJump to record webcam pitches, slide deck presentations, and virtual whiteboard sessions to submit to managers for feedback while they’re ramping, all within their CRM. LevelJump continues to innovate and extend the value of Sales Cloud by getting reps on the platform for coaching and training processes from their first day on the job.

Also Read: JBarrows Partners with LevelJump to Deliver Sales Training Inside Salesforce Sales Cloud

Other highlights from the LevelJump app update:

  • Webcam: Record a video of yourself to practice your sales pitch, role play, or share a win story
  • Presentation: Ability to upload a document and record voice over slides to practice sales presentations
  • Whiteboard: Ability to record a virtual whiteboard on desktop or tablets to explain complex concepts and solutions

“Sales leaders want reps to understand the story, sell to the right people, and be up to speed with their latest offerings,” says David Bloom, Founder and CEO at LevelJump. “The LevelJump app on AppExchange can help reduce ramp time and improve quota performance for sales organizations.”

Also Read: New Freshworks Study Finds Majority of Firms Want to Replace Their SaaS CRM Systems

“I think the secret sauce for LevelJump is the training and certifications rooms feature. Not only has it proven to be a game-changer for our new hires, but we now see existing teams leveraging it for coaching opportunities,” says Gayle Charach, Director of Enablement at Intelex Technologies. “Using videos and rooms, our new hires are beginning to articulate the messaging they are learning, which has helped them more quickly internalize the talk tracks and be customer-ready within weeks!”

LevelJump recorded 2,300% growth in MRR since 2017, adding customers like TELUS Business, Allocadia, and Intelex.

LevelJump Exhibiting at Dreamforce 2018

LevelJump is an Exhibitor sponsor at Dreamforce 2018, the most innovative software conference of the year. LevelJump is exhibiting at booth 1844 in the Dreamforce Customer Success Expo, showcasing their sales onboarding and training software, available on AppExchange, and booking appointments for sales onboarding program reviews.

Recommended Read: Segment Introduces Customer Data Infrastructure

AI-Powered Conversation Bots Empower CMOs to Prove ROI

By
Pankaj Malviya
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0

ConversyMarketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way.

Not all digital advertising is created equal, though, especially in B2B circles. eMarketer research suggests that B2B digital advertising will grow 13 percent to create a market worth $4.6 billion this year. Most of that spending will go toward sit-down computer interactions, but the continuous rise of the mobile market will lead B2B marketers to spend more of money on smartphone ads.

These trends could spell trouble for even the most digital-savvy marketers. Only by creating consistent, demonstrable ROI will marketers of the future be able to keep their brands atop the increasingly competitive landscape of digital advertising — and keep executives happy with their contributions.

Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018  

Marketing ROI in the Advanced Digital Age

With B2B ad spend trending higher, CMOs at B2B companies are under more pressure than ever to prove the ROI of their online campaigns.

Ninety-three percent of CMOs today say they feel more pressure to prove the ROI of their investment choices — and they’re already at a numeric disadvantage in the C-suite when up against CFOs. Half of CMOs at B2B companies struggle to tie their marketing initiatives to revenue. Branding and other semi-nebulous investments make sense in conversation but finding numbers to prove the value of such pursuits is rarely easy.

Most marketers would love to spend more on digital advertising if they could improve their ability to track ROI. The question is, how can marketers determine the value of their investments when user activity is anything but straightforward?

Read More: Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

Enter the Era of the Conversation Bot

CMOs of B2B companies have a new secret weapon to track and prove digital ROI: conversation bots.

In the recent past, tracking online visitors and converting them into buyers was a tall task. Someone might visit a company’s website, browse a bit, engage with some content, then bounce without ever providing contact information for a follow-up. Even users who spent several minutes on a site amounted to little more than a nice thought if marketers couldn’t connect the dots between their campaigns and the visitors.

Fortunately, the era of conversation bots has arrived to change all that. CMOs spend plenty of money on digital campaigns; they deserve to know how those spikes in web traffic impact the bottom line. They need to know what content or series of actions is most effective at driving conversions.

When people visit websites and bounce without engaging with a salesperson or, conversation bots will inspire them to connect in more meaningful ways. Without conversation bots, companies try to woo customers into filling out contact forms by promising them access to gated content or exclusive information. Customers don’t want to provide that information, though. They’re tired of filling out forms online, and the impersonal nature of landing pages makes them suspicious about whether the effort will pay off. No matter how great that white paper might be, most customers won’t bother trying to download it if they have to work too hard to get it. Or worse, they’ll enter false information into the fields.

Read More: IGTV: A Window into the World of Instagram’s Mobile Users

Conversation bots take these impersonal, unproductive interactions and turn them into meaningful engagements. Now, customers don’t look at static web pages and wonder if the brands behind them are worth their time. They can talk to conversation bots that have personalities and intelligence. The conversation bots can recognize which campaigns brought the person to the website and use that to start conversations about the most relevant topics. They can convince customers to stay a bit longer, ask questions and guide visitors toward outcomes that benefit both the person and the business.

People might hesitate to divulge information to static, impersonal prompts with top text entry fields, but with conversation bots, they don’t have to. These advanced tools create leads through organic conversations. Even better, conversation bots can qualify leads and auto segment them in a CRM, helping CMOs quantify their contributions more accurately while simultaneously boosting their value to organizations.

The best part about conversation bots? They work — and they work well. Not only do conversation bots make it easier for marketers to turn website visitors into leads, but they increase the number (and value) of those leads, too. AI-powered conversation bots gather information from people who otherwise would not have engaged with the company at all, giving salespeople the chance to close deals with people who, without conversation bots, they never would have met.

As companies gain new tools to measure the effectiveness of their digital spending, CMOs will be under even more pressure to justify their investments than they already are. AI-powered conversation bots, though traditionally relegated to customer service, are the ROI-proving answer that marketing executives have been waiting for. They can turn visitors into qualified leads, connect the dots between an ad campaign and a conversion, and give CMOs the much-needed answers they deserve.

Read More: The Key to Good Marketing? Responsibility

DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

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PRNewswire
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DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

On the heels of closing its $220 Million acquisition of SpringCM just last month, DocuSign announced the first solution to be jointly developed by both companies, DocuSign Gen.

Debuted ahead of Dreamforce—the most innovative software conference of the year taking place this week in San Francisco—DocuSign Gen allows Salesforce users to automate, simplify and streamline the generation of agreements such as sales contracts, quotes, and NDAs.

Slated for general availability in spring 2019, DocuSign Gen is designed primarily for small and medium businesses and mid-market organizations. For larger enterprises, DocuSign already offers SpringCM’s Contract Management solution, which includes agreement generation among a larger set of integrated technologies.

Also Read: DocuSign Drives Innovation in Fall ’18 Release

DocuSign Gen is designed to be fully compatible with the Salesforce Lightning Experience, and automatically pulls opportunity and Salesforce CPQ (configure, price, quote) data to pre-fill agreements. This can reduce manual work, creating fewer errors and resulting in a faster agreement process.

“Thousands of companies can already sign and complete agreements quickly, easily and directly by using DocuSign for Salesforce on Salesforce AppExchange,” said Ron Hirson, chief product officer at DocuSign. “With this new solution, we’re now able to simplify and accelerate what happens before the signature—when agreements need to be generated, negotiated, reviewed and approved. It’s all part of the System of Agreement (SofA) Platform strategy that we announced in June this year.”

Also Read: DocuSign Set To Acquire SpringCM for $220 Million

“Delivering a streamlined and automated CPQ process is key to business success,” said Pascal Yammine, SVP and GM, Salesforce CPQ & Billing. “We are excited to extend the power of DocuSign to our customers and welcome the announcement of DocuSign Gen.”

Salesforce, Lightning, CPQ, AppExchange and others are among the trademarks of salesforce.com, inc.

Recommended Read: DocuSign to Welcome New Board Directors

What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

By
Mona Hellenkemper
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0
What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

InfluencerDB LogoWe looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take place in our own backyard, but we also had a shiny new product – the recently launched free influencer marketing search engine influencerdb.com – and a shiny new logo to show off.

As if that wasn’t enough, we also were thrilled to host two influencer marketing themed sessions for a conference that boasts over 40,000 attendees.

5 Things We’ve Learned from Our Influencer Marketing Sessions

This year, we not only welcomed our clients and visitors at our booth we also hosted two influencer marketing themed sessions in cooperation with our partners from Global Savings Group, HelloFresh, ASICS, and Melou.


Here are our five main takeaways from our session ‘Influencer Marketing Success Stories for Every Stage in the Marketing Funnel.’

Make Conversion More Than a Dream Goal

Influencer marketing can truly be used for every marketing funnel stage. Our experts encouraged all marketers not to shy away from placing conversion as a KPI on top of their priority list for their influencer marketing campaigns.

“Influencer marketing can convert but a few important points need to come together: It needs to be the right influencer fit, the right campaign fit, the right product fit, the right timing and also good content,” said Anna Ivaniuk, Global Savings Group.

Also Read: Connected TV for CTV: Fresh Insights from DMEXCO 2018  

Take Your Customer out on a Date

The awareness stage enables marketers to make the most use of the influencers’ creativity and their individual content creation.InfluencerDB_Anna-Ivaniuk

Choose Approachable Influencers over Icons, When the Content Calls for It

Be aware of the distinct benefits that influencers from different ranges can offer for your brand but also keep in mind the pitfalls that can come along with them. Make sure your selected influencer is still at eye-level with their followers and remains relatable for the community. Smaller influencers might be the right choice for giving your brand a more approachable touch if that is your goal. Anna Ivaniuk from Global Savings Group discussed a high profile fitness campaign that needed influencers who potential customers could identify with.

“Especially when you’re aiming for high reach with your influencer campaign, there’s always a danger that a big influencer will be perceived as an icon, someone who has already achieved everything and does not have that underdog image anymore,” Anna said.

Think Long-Term

Influencer relations will continue to grow in 2019 and brands will invest in mid to long-term relationships with regular brand supporters. Qualitative relations will become even more valuable for both parties.

“We don’t call our collaboration partners influencers, we call them brand ambassadors. We grow with them, they grow with us. This is an important part of what makes these collaborations so successful. They are authentic and credible and they are not attached to a certain campaign. Instead, we use them more holistically across our marketing efforts,” said Jan Erik Kruse, ASICS

Also Read: Top 5 Mobile Ad Tech Trends at DMEXCO 2018

Aim for More Than Being Just a Brand

In the end, influencer marketing is about the people behind the social media channels. Only when brands partly let go of their control, the influencers will truly be able to unfold their full potential and create the creative, personal content their community admires them for.InfluencerDB_Jan-Erik-Kruse

In fact, a highly enthusiastic and brand-loving couple even got married in ASICS running shoes!

We are looking forward to seeing equally appealing and captivating influencer marketing campaigns and long-term influencer-brand-collaborations in the upcoming year. Until then, discover our free resources to keep up with the fast-paced influencer marketing industry. See you at DMEXCO 2019!

Also Read: Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

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PRNewswire
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ModuleQ Gives Client-Facing Professionals a Competitive Edge with GPT and Azure OpenAI

ModuleQ and Thomson Reuters announced a partnership to assist professionals with time sensitive insights. The companies are integrating their AI technologies to help provide proactive distribution of mission-critical business information to clients’ front-line personnel.

As the volume of digital information expands exponentially, knowledge-based businesses are looking for new ways to help their professionals keep up.  The solution combines AI technology from Thomson Reuters to extract important business insights from large volumes of data with ModuleQ’s AI, which maps business insights to the fast-changing priorities of individual professionals.  Integrated, these technologies are designed to provide insights automatically tailored to reflect the current business priorities of each professional, enriched with financial information from Thomson Reuters. The service is expected to be particularly valuable to professional services businesses whose consultants need to keep on top of the very latest news relevant to their clients.

Also Read: Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

ModuleQ uses intelligent agent technology to engage professionals where they work in Microsoft Office 365.  The company’s enterprise solutions are delivered as virtual appliances on Microsoft Azure, providing behind-the-firewall security and privacy.

“Timely, relevant information is crucial to professionals,” said David Brunner PhD, Founder & CEO at ModuleQ.  “Together, ModuleQ and Thomson Reuters will provide turn-key AI solutions that are designed to surface the right information to the right person at the right time, seamlessly, within the tools where they already work.”

Also Read: Copado Secures €7.5 Million Series a Investment Led by Insight Venture Partners to Support Its Continued Growth

“Our accumulated expertise in financial Information and using semantic technology at scale enables us to deliver AI solutions across a broad range of client needs,” said Tim Baker, Global Head of Innovation at Thomson Reuters. “We’re excited to partner with ModuleQ to deliver information feeds that are automatically personalized and proactively delivered to help power smarter ways of working for business professionals.”

ModuleQ’s Personal Data Fusion AI is based on data fusion technology originally developed for situational awareness in military theatres.  ModuleQ adapted the technology to cut through information overload and help professionals stay informed about their priorities.

Thomson Reuters’ proprietary AI solutions are optimized for analyzing business content. “Thomson Reuters Knowledge Graph encodes deep market and industry-specific expertise, making it more effective for interpreting business documents,” said Anupriya Ankolekar PhD, Co-Founder & Principal Scientist at ModuleQ.

Recommended Read: Reprints Desk Partners With Dimensions To Provide Intelligent Citation References and Journal Article Stats

Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

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Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

Major Investment Fuels Global Expansion in Rapidly Growing Market

Highspot, the industry’s most advanced sales enablement platform that sales reps love, today announced the close of a $35 million Series C round led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures and Shasta Ventures. To date, Highspot has raised a total of $64 million in funding.

The new investment will fuel Highspot’s market expansion. The demand for sales enablement technology has skyrocketed, with the percentage of companies with a dedicated enablement person, program or function having increased by 180 percent last year, according to the 2017 CSO Insights Sales Enablement Optimization Report.

With the company’s deep understanding of the market need, superior technology and customer-first focus, Highspot has seen more than 300 percent user growth year-over-year and experiences 90 percent adoption and usage on average.

Also Read: Highspot Named Top Startup by LinkedIn

“Highspot is the ideal investment for us, given our firm’s focus on product led growth and rapid market expansion,” said Blake Bartlett, a Partner at OpenView who will join Highspot’s Board of Directors. “After speaking with Highspot’s customers, it was clear that the company is changing the sales enablement landscape in a fundamental way by creating a product that is indispensable to a seller’s daily workflow.”

Highspot is helping companies win more business and achieve unparalleled ROI on sales content and training investments by solving crucial needs for sales, sales enablement and marketing teams. With Highspot’s best-in-class enablement capabilities, teams can effectively:

  • Organize, personalize, discover and share content
  • Prepare sellers for any conversation with readiness materials
  • Engage buyers with personalized content and track engagement
  • Identify and optimize best practices with end-to-end analytics

“Having achieved a leadership position in the sales enablement space, Highspot is poised to scale globally,” said Robert Wahbe, Highspot co-founder and CEO. “Our growing team is attracting industry top talent, which is accelerating innovation and fueling our hyper growth. We are excited to partner with OpenView, and we look forward to taking our sales enablement solution that sales reps and marketers love to new markets.”

Also Read: Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards

Sales and marketing leaders now regard sales enablement as a competitive necessity and a new standard for doing business, as B2B buyers expect more from their engagements with sellers. CSO Insights reports that salespeople at companies with a formal sales enablement charter achieve 1.3 times higher quota attainment than those approaching sales enablement informally.

As a leading platform for enterprise companies, Highspot stands apart with artificial intelligence technology that powers industry-leading search and recommendations, a flexible approach to content organization, advanced analytics, dynamic guided selling experiences and more than 50 certified technology integrations.

“Highspot discovered a market pain point and answered with an innovative, advanced sales enablement solution,” said Matt Garratt, Managing Partner at Salesforce Ventures. “We are proud to be partnered with a pioneering company that has highlighted the importance of sales enablement.”

The investment has followed a year of notable achievements for Highspot, including being recognized as the Best Sales Enablement Platform and the Best Content Management Platform by the CODiE Awards, winning the MarTech Breakthrough Awards’ Best Overall Sales Enablement Solution category, earning recognition as one of Seattle’s Best 100 Companies to Work For and being named a LinkedIn Top 50 Startup.

Recommended Read: Highspot and Outreach Partner to Engage Buyers with Content at Scale

Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

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MTS Staff Writer
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Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

Strengthens Artificial Intelligence Capabilities for Leading Enterprise Sales Performance Management Portfolio

Xactly, a leading provider of cloud-based sales performance management (SPM) software, announced that it has acquired OpsPanda, an artificial intelligence (AI) based sales resource and capacity planning application provider. Xactly will now offer customers a data-driven, prepackaged and integrated sales planning solution that covers territory design and quota allocation, as well as workforce and capacity management.

Following on the heels of the recent AlignStar and Obero acquisitions, Xactly continues to strengthen its market-leading SPM portfolio. With the OpsPanda acquisition, Xactly brings AI to all aspects of SPM, from sales planning to incentive compensation. By maximizing transparency in the planning process, Xactly’s sales planning solution suite empowers organizations to increase alignment with business goals. Most importantly, it provides actionable and ongoing data-driven analysis of sales performance against financial targets, to continually inform hiring, capacity allocation and quota management.

Also Read: Xactly AI Algorithm Predicting Sales Rep Attrition Available Now

“To hit business targets, organizations must align corporate goal setting with sales operations planning. Traditionally, these processes have had different cycles, datasets and workflows,” said Christopher W. Cabrera, founder and CEO of Xactly Corporation. “With the acquisition of OpsPanda, Xactly now allows organizations to tie revenue to sales and quota planning and gives them the ability to manage against quotas on a continuous basis – not just as an annual exercise.”

Also Read: Sandler and Playboox Partner to Drive Enterprise Selling Best Practices

“Planning across sales is critical, and the challenges in knowing the resources and capacity of your sales organizations is essential to optimize the activity in hiring and retaining your sales talent,” said Mark Smith, CEO and chief research officer of Ventana Research. “By bringing OpsPanda into the Xactly portfolio, the value for customers is clear as it will be able to further improve the potential in achieving the required imperatives of Sales Performance Management are accomplished through quota achievement and that territories are fully exploited with sales professionals.”

Through the acquisition of OpsPanda, Xactly continues to accelerate its delivery of an AI-driven solution for integrated annual and continuous sales planning and predictive performance. Together with Xactly’s recently announced AI/ML driven, sales rep attrition algorithm, organizations now benefit leveraging AI/ML to predict the likelihood of a sales rep’s leaving and gain greater predictability into sales team performance to improve planning for today and in the future.

Recommended Read: Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

Acura Ties into #LookUp with 2019 RDX Social Campaign

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PRNewswire
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Acura Ties into #LookUp with 2019 RDX Social Campaign

Acura Social Campaign Inspires Everyone – from Drivers to Artists to Influencers – to #LookUp from Their Daily Lives and Share Their Unique Views and Experiences

Acura has partnered with influencers across multiple social platforms to encourage people to look up from their daily lives and share their unique views and experiences using #LookUp. The campaign is inspired by the organic use of #LookUp, which boasts nearly four million posts on Instagram alone. Acura’s campaign features stunning photography of the dramatically redesigned 2019 Acura RDX interior, with special focus on its expansive panoramic moonroof as the canvas for this visually-driven campaign.

For the #LookUp campaign, Acura recruited content creators to showcase the RDX in unexpected, visually dynamic ways, including photography captured in a wide range of environments – from the forest to the city, from daybreak to a starry night, from the mountains to the desert. These influencers have created “How-To” guides and step-by-step tutorials meant to inspire each influencer’s individual fans and followers to explore the world through the lens of #LookUp. The focus of the guides are driven by each influencer’s specific area of expertise, with how-tos on photographing the Milky Way, urban environments, composing the perfect shot.

Also Read: New EU Data Shows Only 10% of Women-Led Startups Receive VC Funding

Launching now and continuing through the fall, the campaign’s content creators, including Bryan Castillo(@bryanadamc) and Tiffany Nguyen (@Tiffpenguin) will share their versions of what happens when they #Lookup on their Instagram and Facebook pages, including shots of the Acura RDX in a dramatic desert landscape and images of the vehicle going over the iconic Golden Gate Bridge. The collection of photography highlights what you see when you shoot out of RDX’s panoramic moonroof.

The 2019 RDX #LookUp campaign was developed with Acura by Agency of Record, MullenLowe.

2019 RDX Marketing Campaign 

#LookUp is the next expression of the “Everything We Ever Imagined and Then Some” RDX marketing campaign that debuted in June. Along with #LookUp, the multichannel RDX campaign traces the authentic roots of Precision Crafted Performance, while highlighting RDX’s expression of next-generation Acura design, performance and technology.

Also Read: Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio

The campaign hones in on RDX’s top features, including its ultra-wide panoramic moonroof, groundbreaking True Touchpad Interface, and available ELS Studio 3D premium audio system developed by Grammy-winning producer, Elliot Scheiner.

The 2019 Acura RDX

The all-new 2019 Acura RDX went on-sale at Acura dealerships nationwide June 1, with a class-leading array of premium features and technologies, and the model’s first-ever A-Spec sports appearance variant. RDX has recorded three consecutive monthly sales records in June, July and August to take the lead as America’s #1 retail-selling compact luxury SUV for 20181.

Recommended Read: 2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

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Sudipto Ghosh
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TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff
Co-Founder and CTO, Splash

We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.

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Tell us about your role at Splash and the team/technology you handle.

I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and deal with a wide array of technologies across our stack.  Our platform is all cloud based and containerized and due to the common exclusivity and high demand of events on our platform, we deal with traffic that comes in bursts; we continue to refine our infrastructure to deal with this challenge, while also investing in high availability, low latency and resiliency of our systems.

What is the current state of Event Marketing software technology?

We’re in an event marketing tech renaissance right now. We finally have a new generation of event technology that’s able to easily capture the incredibly deep data events unlock; integrate seamlessly with core business systems; and engage and delight attendees in a way legacy event technology never could. This study proves enterprise companies are experiencing very real business benefits from adopting this new generation of event tech – 40% see improved ability to track and measure their events; 39% see improved registration and attendance numbers, 31% have increased process productivity; 30% are providing better attendee experiences; and 26% are better able to execute toward their goals.

Why did you choose to work and publish a report on Event Marketing evolution? How would it help CMOs and marketing leaders make better decisions?

Enterprise companies are typically spending 30% of their marketing budget on events yet they are still largely unable to prove the ROI. With recent advancements in process, data, and technology, this is simply unacceptable. It’s a new day in event marketing. One where events are as measurable as digital and it’s inexcusable to measure them anecdotally. Marketing and business leaders need to understand this. It’s critical to their overall business performance. In fact, the study uncovered the enterprise brands that are growing the fastest (30% or more) are the most invested in events. We commissioned this study to prove how far this channel has come and how critical it is to business success.

How can marketing teams better deliver better ROI on event marketing campaigns with UI/UX targets?

Better event ROI happens well before an attendee ever sets foot in the door of your event. Your attendee’s first impression of your event is often what determines its success (afterall, we all know event ROI is all about getting the right people in the room). That first impression happens the moment the first promotion is received – it’s in that instant that your attendee decides to register, save for later consideration, or ignore your event. This is where great UI/UX is critical.

Does the promotion quality and tone meet their expectations and match what they can expect at the event? Are they able to easily get the information they need on mobile, tablet, and desktop (we see up to 70% of registration take place on mobile devices)? How delightful is that experience across devices? How easy is the actual registration process? Do attendees have to click off to a third party site or complete a complicated form to register? Once they’ve registered, how do you keep the event top of mind to ensure they show? Do you have an effective automated confirmation and reminder sequence? Does the event make it to their calendar the moment registration is confirmed?

All of these are important UI and UX considerations that can make or break your event. And, these considerations are precisely what contribute to the 39% of event tech adopters that see improved registration and attendance numbers at their events.

How do you connect Event Marketing technologies with other automation tools, including CRM, Social Media and Mobile Commerce? Could you mention on Location Data for Event Marketing?

Any great event marketing technology must be built to push and pull data from the myriad systems in the marketing and sales stack.  At Splash, we have built a robust integrations framework that allows us to communicate with other platforms in real time. Being able to sync key registrant info to and from CRM and Marketing Automation tools, along with the attendee’s subscription preferences are key, especially as new data privacy and security regulations continue to be enacted and enforced. The value of location data within event marketing is enormous, particularly on-site.  Being able to leverage location data to streamline the event check-in process, understand the attendee journey at conferences and help hosts get the right people at future events are just some of the opportunities we’re exploring.

What are your thoughts on AI/ML and the scope of IoT in completely revolutionizing Event Automation? How is Splash preparing for such disruptions?

We’re thinking a lot about AI and ML. Events unlock an incredibly rich dataset, one that’s complete with firmographic, demographic, behavioral, preference and interaction data – collected through both digital and in-person interactions. Because of the unique and in-depth data we’re able to collect, we’re not far from being able to scale meaningful in-person experiences and strengthen them in memorable ways. If we consider the data needed to surprise someone with their favorite cocktail the moment they arrive at an event or to seat them next to someone they greatly admire at a special dinner, we can craft smart data collection processes that enable us to create memorable human experiences that drive deep engagement. Even better, as we collect this preference data over time, the experiences can become even more personalized, and we can amass enough to scale memorable event programs. At Splash, we’re imagining a future where AI and ML creates more memorable and relevant experiences for guests of events and makes the lives of event hosts easier. On the host side, AL and ML will make it much easier to predict the best attendees for your events and to automate relevant promotions and communications to them. This will save the host much of the time consuming manual list segmentation work that happens today and prevent list fatigue from those who are unlikely to ever attend certain experiences.

Thanks for chatting with us, Brett.

Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at news@martechseries-67ee47.ingress-bonde.easywp.com

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