Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights.

Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the explosive MarTech space to establish a stack and a strategy that delivers demonstrable value for their business.

Partners and presenters include industry experts from Adobe, Google, Salesforce, Lytics, Isobar, iProspect, and Merkle, among others.

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“Moving across the digital maturity curve from foundational measurement frameworks and data collection into analysis and insights can be challenging, and so many organizations are still struggling to make sense of their marketing technology stack on top of it all,” says David Eckman, Chief Technology Officer, Cardinal Path. “Add to that the sheer pressure to demonstrate value from all of these investments and efforts, and it’s quite overwhelming.”

Eckman says the path to successfully informing marketing through data requires expertise, experience, and a building-block approach to achieving ROI. “Get your MarTech stack and data strategy locked down, start using data insights to drive decision-making and inform high-value customer experiences, while making incremental improvements along the way.”

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Analytics Rising aims to educate, inform, and inspire marketers to do just that.

With dozens of 30-minute sessions taking place throughout the day, registrants can sign on to hear about techniques and technology, with use cases that make it all relatable. Every session ends with a clear, actionable next step, and attendees can follow up with experts post-session at the virtual “booths” to ask questions and request demos.

Registrants will also gain access to the on-demand sessions made available after the live event date.

Sessions include:

• Standing up your ideal MarTech stack: Panel discussion with speakers from Adobe, Google, Lytics, and Salesforce
• Cannes Lions Grand Prix Winner: Virtual Reality for Billy Corgan of Smashing Pumpkins
• Mapping your digital ecosystem, isobar, Cardinal Path
• Delivering relevant & personalized conversion experiences, iProspect

“There’s a lot of noise in this space and it can be hard to know where to focus your attention, as a marketer, advertiser, or analytics practitioner,” says Nick Iyengar, Group Director, Analysis & Insights, Cardinal Path.  “This event is designed to deliver the straight goods on a foundational set of tools and applications that are no longer nice-to-haves, but critical to the success of organizations competing to win in the digital economy.”

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