MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates.

The one thing everybody forgets about Gartner's hype cycle, even in martech (and marketing in general!) https://t.co/evEUwPjOdG #MarTech pic.twitter.com/v8rHPaThSK

— Scott Brinker (@chiefmartec) January 10, 2018

In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you should keep an eye on them.

Marketing Automation

1. Marketo
2. HubSpot
3. Pardot
4. Salesfusion
5. MailChimp
6. Act-On
7. ActiveCampaign
8. Maropost
9. GetResponse
10. Adestra
11. Demandforce
12. Zaius
13. Oracle Eloqua and Oracle Responsys
14. Zoho
15. Netcore Marketing Automation

5 essentials every B2B marketer should consider in their #MarTech stack:
1. CRM
2. Marketing automation
3. Data management and integration
4. Data visualization and reporting
5. Content management and personalizationhttps://t.co/xSaGT12Usz pic.twitter.com/xD00cvM4uE

— Marketo (@marketo) January 13, 2018

Marketing Performance Management

16. Allocadia
17. Bizible
18. Percolate
19. Hive9
20. Aprimo
21. Anaplan
22. SAS Marketing Ops
23. Adobe Campaign
24. Brightfunnel
25. Infor MRM

Microsoft Dynamics 365 for Marketing would be discontinued for customers from May 15, 2018.

4 Ways Customer Data Will Transform Performance Marketing in #2018 https://t.co/HeaTvKAoAu @CatalystaJim pic.twitter.com/bhhilMnDNK

— MarTech Series (@MarTechSeries) January 16, 2018

Content Marketing and Engagement

26. Uberflip
27. Kapost
28. SnapApp
29. LookBookHQ (rebranded as PathFactory, as on 5 May 2018)
30. Evergage
31. Curata
32. UpContent
33. Outbrain Amplify
34. Contently
35. Sprinklr
36. Hootsuite
37. Oracle Content and Experience Cloud
38. Mapp Digital
39. Showpad
40. SABIO
41. Cheetah Digital

Orbit Media Co-Founder @crestodina on creating collaborative content in the service of your "lifetime body of work". pic.twitter.com/ZmpPElNmcO

— Uberflip (@Uberflip) January 10, 2018

Event Management and Tracking

42. Certain Event Automation
43. etouches
44. RegOnline by Cvent
45. Eventbrite
46. Bizzabo
47. Hubb
48. Splash
49. Eventogy
50. Symphony
51. Eventsforce
52. Hubilo
53. Dryfta

What does it mean to have a successful #event? Ensuring good speakers and quick registrations is not enough. To provide a unique event experience, your #attendees and #exhibitors should leave the event feeling that they got their money's worth.https://t.co/37CDox12hH pic.twitter.com/qBOYkP7Pfq

— Eventdex (@eventdex) January 14, 2018

Predictive Analytics and Sales Intelligence Tools

54. Lattice Engines¹
55. Mintigo
56. EverString
57. Infer by Ignite
58. Radius
59. DiscoverOrg²
60. FICO Predictive
61. Ambition
62. Cien
63. 6Sense
64. Clari
65. Datahug
66. Qymatix
67. Looker
68. Tableau
69. Infusionsoft
70. TopOPPS
71. Leadspace
72. Pega

Deploying (reusable!) Predictive Models: https://t.co/338jZjz7yY #abdsc #BigData #DataScience #PMML #MachineLearning #PredictiveAnalytics pic.twitter.com/xyYStysg2S

— Kirk Borne (@KirkDBorne) January 11, 2018

Data Science, Visualization, and Marketing Analytics (The 13) 

1. TIBCO
2. Statistica
3. Teralytics
4. MapD Technologies
5. Buxton Analytics 
6. Alteryx
7. Toluna
8. LatentView
9. Datorama
10. Chartio
11. Informatica
12. DataFox
13. Zilliant IQ

Deconstructing Data Science: Breaking The Complex Craft Into It’s Simplest Parts!#DataScience #Analytics #Insights #AI #ArtificialIntelligence #Machineleaning #OpenData #Opensource #Hadoop #businessintelligence #BigDataAnalytics #Bigdata #Smartdata #DX #DigitalTransformation pic.twitter.com/HE9WrtCNYC

— David Holm (@cloudpreacher) January 13, 2018

Media Intelligence and Social Media Monitoring

85. Cision
86. Talkwalker
87. Meltwater
88. TrendKite
89. Sysomos
90. Synthesio
91. Brandwatch
92. Sprout Social
93. Sendible
94. NetBase
95. Crimson Hexagon
96. Track Maven
97. Union Metrics
98. Unmetric
99. Socialbakers
100. Audiense
101. NUVI
102. Simply Measured
103. AgoraPulse

See why 2018 is the year of social analytics with our FREE #Ebook: https://t.co/DEvuKvaqhf pic.twitter.com/bxGr4auBon

— NetBase Quid (@NetBaseQuid) January 15, 2018

Conversational Marketing— Chatbots, Voice Assistants, Contact Center Automation

104. Drift
105. Zendesk
106. Freshdesk
107. Atlassian
108. RingCentral
109. Chatfuel
110. NewVoiceMedia
111. Salesmachine

5 Customer Success metrics you should start monitoring now! 🙌https://t.co/oUoyI83DeT #saas #customersuccess pic.twitter.com/jRIlOYGs4Y

— Salesmachine (@salesmachine_io) July 20, 2017

Mobile Marketing Automation

112. Urban Airship
113. Braze (earlier Appboy)
114. Leanplum
115. AppsFlyer
116. Kahuna
117. Branch.io
118. Swrve

Mobile Marketing Automation: Reaching out to the next billion users #mobile #tech #Marketingautomation #onlinemarketing #digitalmarketing #ai https://t.co/WFxBgC70UH pic.twitter.com/PONxGnBuII

— boomtrain (@boomtrain) January 5, 2018

Audience Data and Identity Resolution

119. Acxiom
120. Tealium
121. BlueConic
122. Janrain
123. Triton Digital
124. Experian
125. Gigya (Now an SAP company)
126. Tru Signal
127. Okta
128. Bitium
129. OneLogin
130. LogMeIn

Accelerate your digital transformation. Drive new customer experiences with a consistent, universal customer identity. #customeridentity https://t.co/bdAAJC9d9I pic.twitter.com/TSOA27wLnY

— Janrain (@Janrain) December 26, 2017

Video Marketing for B2B

131. Wistia
132. TwentyThree
133. Animoto
134. Vidyard
135. Brightcove
136. SproutVideo
137. Knovio- Knowledge Vision
138. Innovid
139. BombBomb
140. Zype
141. Ooyala

Planning to do more with #video in 2018? Join our live webinar on 1/17 to learn video production best practices from @Brightcove's own in-house video team. Register now: https://t.co/spbX02oZ6t pic.twitter.com/GwmKqwPGUw

— Brightcove (@Brightcove) January 9, 2018

State-of-the-Art Artificial Intelligence

142. Fractal Analytics
143. DeepIntent
144. Uru
145. Sensory
146. Protagonist
147. SalesBrain
148. Lytics
149. Sentient AI
150. Equals 3

Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018 https://t.co/oZYCAE2iWa by @AndrewTStephen #marketing #branding #AI #BigData #ML #CX #automation MT @TheCMOclub pic.twitter.com/DcbLdJaXng

— Tamara McCleary (@TamaraMcCleary) January 15, 2018

To feature in the MarTech Radar 2018, drop us a line at news@martechseries-67ee47.ingress-bonde.easywp.com.

Note: ¹ Lattice Engines and ²DiscoverOrg did not feature in our initial list of Top 150 due to research limitations. The list now has revised number of Top 150 Martech companies)