NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

PRNewswire

February 4, 2020

NetWise Data LLC, the B2B data ‘brand behind the brand’ of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, ‘farm-to-table’ access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP, Social Platform or brand while keeping those segments and contacts in sync – across all channels. With the flexibility of LiveRamp Data Store distribution, accessing the power of NetWise data is incredibly easy, with no contracts to negotiate or lengthy fulfillment processes; instead, B2B data users get accurate, useful data ready for activation in less than 24 hours.

Marketing Technology News: TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies

NetWise highlighted an additional benefit of the partnership with LiveRamp, noting that marketers can create and launch campaigns to target audiences in previously unavailable destinations almost instantaneously, most notably Google, Facebook, Twitter, LinkedIn, Pinterest, and Snapchat. “Marketers can license trusted third-party audiences from NetWise and activate them in the platforms of their choice. Instead of searching for the same audiences across multiple platforms, marketers can select audiences once and easily distribute them to all relevant destinations; so, you can reach the right audience with your big advertising idea at the moment it hits,” said Cam Fortin, NetWise’s VP of Product.

Marketing Technology News: Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Many businesses struggle to find the right audiences for their messages, and often the contacts they have in their CRM or Data platform are stale, inaccurate, or not constructed properly for the product campaign goals. NetWise can help those marketers easily discover, license, and reliably distribute trusted data to almost any DMP, DSP or social platform. Accurate and effectively targeted campaigns in minutes; powered by the B2B audience leader.

Marketing Technology News: Cloud Communications Provider Melrose Labs Launches With Ambition to be Europe’s No. 1

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.