Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite
In today’s rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That’s why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on “Protecting User Privacy During Collection of Demographics Census Data.”
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The patent is for an invention that Comscore can use to continue providing industry-leading measurement of online audiences, while at the same time respecting the privacy of those audiences. Those seeking further information can reference U.S. Pat. No. 10,728,596.
“Our new patent is another example of Comscore’s commitment to protecting consumer privacy, and it is another demonstration of Comscore’s leadership in the area of privacy-safe measurement,” said Bill Livek, CEO, Comscore.
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Comscore’s continued investment in research and development is reflected in the 76 U.S. patents it has been granted over the last five years. This commitment has also brought substantial privacy-safe digital and TV product innovation to the market as part of a comprehensive roadmap for delivering superior measurement in a cookieless world.
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