Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas. Audience IQ is a full-scale customer data platform (CDP) to help auto dealer groups improve their customers’ experience and increase marketing effectiveness and advertising return on investment.

“We created Audience IQ with the automotive consumer in mind,” said John Fitzpatrick, president and CEO of Force Marketing. “Over the past seven years, we have invested $14 million to develop and perfect this robust platform that gives auto dealerships a full understanding of customers and their needs, enabling them to provide the best experience for customers and drive sales and service revenue. Our greater vision is to help improve Customer Lifetime Value in automotive, transforming the brand-to-consumer experience with improved communications.”

The Audience IQ platform collects, cleans, manages and analyzes first party customer data to provide a comprehensive view of auto customers’ preferences, behaviors and interactions with a dealership. Dealers can segment customers and send them relevant, personalized communications and offers, building stronger customer relationships and driving loyalty and repeat business.

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“Audience IQ allows us to track consumer engagements in real-time across personalized direct marketing campaigns, digital advertising channels, social media, CTV and streaming audio platforms,” said Jason Moore, General Manager, Kia Atlanta South. “It also increases the consumer buying propensity score prior to them converting into a lead for our dealership personnel to meet the customer exactly where they are in their journey. It’s a win for our dealership and our customers!”

The platform tracks all marketing KPIs, lead conversions and in-store visits and provides full end-to-end attribution for every dollar investment a client makes in their marketing mix. This allows the Force Marketing team to review performance and make optimization decisions quickly for dealerships to further maximize both sales and service return on ad spend (ROAS).

“Audience IQ delivers for our dealers by allowing one complete view of the customer from sales to service!” said Jessica Rapp, director of client success of Force Marketing. “We’re able to help our dealer partners drive quick, clear decisions using this intuitive platform together. Having one, trusted system to work within alongside our clients is a game changer in our industry. AiQ makes the relationship we have with our clients aligned and efficient. And there is comfort knowing all our work is done in a private, safe, secure and compliant environment.”

The many Audience IQ benefits designed into its infrastructure include:

• Real time data vulnerability scanning and testing
• Frequent data penetration testing on all systems
• Multi factor Authentication on all systems and points of data access
• All third-party vendors are vetted for the same compliance levels
• Enterprise level phishing and spam protection
• Frequent user training on documented and tested policies

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