Tealium Continues to Lead in CDP Buyer's Landscape

Tealium Continues to Lead in CDP Buyer’s Landscape

Sudipto Ghosh

August 14, 2018

The Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in “Integrated Customer View Completeness” and Cumulatively Across Vendors

Tealium – the leader in real-time customer data orchestration solutions – has been recognized as the highest-rated vendor by The Relevancy Group for its innovative Customer Data Platform (CDP), outperforming five competitors across measures of client satisfaction, and achieving two gold and two silver awards.

Tealium outperformed its competition in The Relevancy Ring CDP Buyer’s Guide 2018 for its innovative Customer Data Platform (CDP).

More than 400 qualified marketing executives – across the financial, media and publishing, retail, e-commerce and tech sectors – participated in The Relevancy Ring CDP Buyer’s Guide 2018. The in-depth analysis assessed each enterprise-class CDP’s ability to manage data, how innovative each product is, how effectively the platforms facilitate collaboration and their overall efficacy.

Tealium Continues to Exceed the Needs and Expectations of Global Customers

At the time of this announcement, Jeff Lunsford, CEO of Tealium, said, “We pioneered the CDP category and, as such, we are thrilled to be recognized as the highest rated vendor by The Relevancy Group. With more than ten years’ experience in customer data orchestration and an expert team that is dedicated to ensuring we exceed the needs and expectations of our customers, Tealium is proud to be highlighted as the industry leader.”

Jeff added, “With the continued explosion of data from multiple channels, Tealium helps businesses combat issues around data fragmentation by bridging silos and ensuring data reaches the places it needs to be, securely and in real time.”

Areas Where Tealium Performed Best

Tealium achieved the highest score overall, attaining ‘above expectation / better than most’ in every category including Integrated Customer View Completeness, Integrated Customer View Quality, and Data Matching, Mapping, and Hygiene Completeness. In addition, the company was awarded the Gold standard for Product Innovation and Account Management, and Silver standard for Educational Resources and Overall Value.

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Nicholas Einstein, VP of research and principal analyst at The Relevancy Group, said, “The Relevancy Group’s methodology for buyer’s guides incorporates data from hands-on demos of each platform, deep vendor questionnaires, and discussions with existing customers. As our analysis indicates, we were impressed by how well Tealium performed across each of these areas.”

Nicholas added, “We employ a rigorous methodology for buyer’s guides, leveraging multiple data sources and several analysts to ensure an objective and comprehensive analysis; we were impressed by how well Tealium performed across the board.”

Tealium’s market-leading technology enables users to connect and enrich event-level and aggregated consumer data from a plethora of devices, to build a continuous, 360-degree view of customers, and automate actions across every channel, touchpoint, and vendor in real time. Tealium’s tag management solution, Tealium iQ – which serves as a foundation for AudienceStream™, its CDP offering – was cited as innovative within the report, and includes more than 1,000 turnkey vendor integrations.

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Currently, Tealium provides a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies.