New app runs safe, secure background checks in parallel with data entry, strengthening identity verification efforts and the customer experience

Melissa, a leading provider of global data quality and address management solutions, announced its partnership with ID-Pal, a global identity verification provider. Collaboration between the two companies has resulted in Melissa ID, a unique, fully-customizable, out-of-the-box SaaS solution using a multi-layered approach that includes biometrics, facial matching, liveness testing, address verification, and document checks for automated identity verification. Backed by Melissa’s 35+ years in address standardization, correction, and verification, this new app offers coverage of over 6000 identification documents across 200 countries and jurisdictions. Melissa ID is ideal for all types of businesses charged with reducing costs associated with customer acquisition, operations, fulfillment, and fraud.

Identity verification has become essential across a wide spectrum of industries, including banking, retail, insurance, healthcare, government services, and more. The new Melissa ID app leverages the ID-Pal platform engine and Melissa’s own slate of data quality and address management tools to empower businesses to validate global customer identities in real-time as personal data is entered in systems such as onboarding and finance applications.

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“With identity scams on the rise, companies are vulnerable like never before. Financial crime and the growing cost of regulatory compliance are of particular concern to those conducting business online,” comments Colum Lyons, founder and CEO, ID-Pal. “Our solution leverages industry-leading biometric, documents and database checks for greater accuracy in correctly classifying a document. This, combined with Melissa’s expertise in contact data quality, gives e-commerce organizations using Melissa ID a distinct advantage in combatting financial crime and meeting mandates for safe transactions.”

“Through our alliance with ID-Pal, we have created an app that helps businesses verify the identities of their customers easily, securely, and conveniently,” said Ray Melissa, president, Melissa. “Melissa ID’s multifaceted identity verification capabilities include ID card and document authentication, biometrics, and liveness confirmation. The app’s intuitive interface streamlines customer onboarding and customer due diligence processes so companies can confidently abide by complex regulations and combat costly fraud in the process.”

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