Contentsquare, the only complete experience analytics platform is partnering with Dutch eyewear specialist Ace & Tate to help sustain the brand’s digital momentum, and optimize the omnichannel customer journey.

“With eyewear, it’s a very high-touch product,” said Sheri Kruzel, Lead Product Manager at Ace & Tate. “You want to feel the product, try it on your face, know that the size fits well. There are lots of services you can start to implement like virtual try-on, home-try-on, style advice – but you really need to understand how these work, what the conversion rates are, and new ways to optimize those flows. That’s where Contentsquare comes in.”

Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future

“Product and marketing will definitely be using the insights to understand how our landing pages are working, how customers are going through our funnels, and how to optimize our campaigns”

From in-store eye tests to online purchase, via virtual try-on, the team at Ace & Tate is committed to ensuring a seamless unified customer experience that is frictionless across all touchpoints. The brand is also focused on continuing to grow digital sales, which peaked in 2020.

In fact, the past twelve months have highlighted the crucial need for brands to adjust quickly and efficiently to changes in customer needs and expectations. To improve its CX responsiveness, Ace & Tate has been sharing data responsibility across the team, and ensuring all stakeholders are equipped to make the right business decisions.