Canvs AI, the leading insights platform for text analytics, and Fuel Cycle, the leading insights community, panel and market research cloud provider, today announced that Fuel Cycle has added Canvs MRX to the Fuel Cycle Exchange (FCX) Marketplace for text analytics. Through the partnership, Fuel Cycle customers gain access to Canvs’ innovative “bring your own data” solution for analyzing unstructured text data from virtually any source, including survey open ends, customer reviews and social media.
Marketing Technology News: MarTech Interview with Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel…
“Canvs MRX adds important new capabilities to the FCX Marketplace, streamlining access to some of the most advanced text analytics capabilities on the market,” said Rick Kelly, CPO of Fuel Cycle. “Through this partnership, the FCX Marketplace can continue to grow and represent the best of the burgeoning research technology ecosystem.”
“Companies have virtually unlimited amounts of open-ended text responses from customers available to them but face a significant challenge in generating meaningful insights because of the time, complexity and cost of analyzing it all,” said Jared Feldman, founder & CEO of Canvs AI. “Being selected for FCX makes it easier for Fuel Cycle customers to embrace the power of Canvs to analyze open-ended text with a high degree of accuracy and control. The result isn’t just faster time-to-insights; it’s more comprehensive, better-quality insights.”
Marketing Technology News:Blockgraph Announces Elevation of Charter’s David Kline to…
Benefits of Canvs MRX
The Canvs MRX insights platform uses artificial intelligence (AI) to automatically classify and categorize open-ended responses, including measuring nuanced emotional expression. Benefits of Canvs include:
- Accelerate analysis – Canvs dramatically accelerates the time required to code responses to open-ended survey questions. Advanced, AI-powered Natural Language Processing (NLP) delivers remarkably accurate classification of topics and emotions expressed in unstructured text, along with a customizable code framework.
- Rich, emotional insights – Canvs is powered by AI and machine learning that was trained on social media, providing a rich ontology based on the way humans actually communicate (emojis and misspellings included at no extra cost). Canvs’ patented model of 42 emotions goes beyond basic sentiment to unlock a more nuanced understanding of consumer feedback.
- Intuitive, easy-to-use dashboard – Canvs utilizes a robust drill-down architecture allowing researchers to quickly and easily dig into the insights from open-ended text. The platform analyzes both open- and close-ended responses to identify statistically–significant findings in data automatically. Additionally, powerful Boolean search capabilities allow researchers to quickly search and filter based on emotions, topics, codes, text or closed-ended questions.
- Customizable control – Canvs allows organizations to add, remove or reclassify topics, emotions or codes, and to save common scenarios as rules that can be automatically applied to future data sets.
All Fuel Cycle customers can add Canvs to their offering by contacting their Fuel Cycle representative.
Marketing Technology News:ForAllSecure Launches $2 Million Mayhem Heroes Program to…