Gracenote Launches New Tool to Unify Content Search

MTS Staff Writer

May 25, 2018

New Data Solution Sets Empower Video Streaming Services

Gracenote, a Nielsen company, is the world’s leading provider of video metadata including rich imagery, TV channel line-ups, programming and scheduling data covering 85 countries and 35 languages. Gracenote has now launched new datasets covering both On-Demand content and virtual MVPD (vMultichannel Video Programming Distributor) to completely optimize the TV Viewing experience.

A new TV metadata and electronic program guide (EPG) solution from Gracenote equips Smart TV and streaming device manufacturers who offer live TV streaming services, make their on-demand content a lot more discoverable than earlier.

To meet the ever-evolving needs of TV viewers, many of the worlds’ leading gaming console, Smart TV, and other consumer electronics (CE) makers are providing access to subscription-based vMVPD services. Though, users of these services often face challenges in finding live sports, news, and must-watch TV programming since it is based on the availability across various streaming apps and on-demand libraries.\

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Gracenote’s new data solution makes streaming possible for all services. This helps streaming services present all available shows in one unified search. This makes it simplified for users and fans to filter and watch the program they are interested in. The functioning assists Gracenote in giving their customers an optimized viewing experience.

Simon Adams, General Manager of Video and Sports at Gracenote said, “Gracenote’s mission is to help providers from all areas of the TV ecosystem make it easy for their end users to connect to great content. Our newest data solution, designed for cable and satellite operators who offer virtual services as well as standalone OTT providers, bridges the best of live linear programming with on-demand libraries to make content easier to find and watch across platforms. By empowering all players in the market to deliver outstanding user experiences, Gracenote is helping them stay ahead of shifting viewing habits and position themselves for success.”

Gracenote ID’s link programming across surface TV shows, movies, and platforms in unified search results which cover linear broadcast cable as well as on-demand availability.

Leveraging Gracenote’s latest solution, vMVPD’s can now deliver rich TV search and discovery experiences built around live TV schedules and stunning imagery.

Gracenote ID’s and video metadata serve as foundations for discovery, navigation and next-generation search offered by established vMVPDs including the world’s top satellite and cable TV operators.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.