Integry Emerges From Stealth With $4 Million to Make SaaS Integrations Seamless for Product Teams

Low-Code Platform Helps Product Teams Deploy Seamless Integrations for Their Users From a Library of Hundreds of Apps, Increasing User Engagement and Reducing Churn

Integry, the Integration Experience platform, today announced that it has secured $3 million in seed financing from Bonfire Ventures and Operator Collective, with additional participation from Basecamp Fund, Silicon Badia, and Lead Pencil, as well as a number of angel investors including Dan Scheinman, Zoom’s first investor and board member, and executives from Microsoft, Google, LinkedIn, WhatsApp, and more. The new financing brings the total funding raised to $4 million, which will be used to accelerate product development for its SaaS integration platform and to expand its growing portfolio of turnkey SaaS integrations.

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Integry also unveiled its flagship software integration platform, available to product teams beginning today. Integry enables SaaS companies to effortlessly deploy native, UX-friendly integrations directly within their applications, helping to improve user engagement and retention. The platform also enables SaaS companies to create branded integration “marketplaces” where users can simply point-and-click to connect to their favorite SaaS applications from an expanding library that includes Salesforce, Hubspot, Atlassian Jira, Twilio, Mailchimp, Slack, and hundreds more. Integry is already used by major SaaS platforms including ClickFunnels, Sendinblue, Tatango, and others, collectively serving millions of end-users.

“With Integry, we’re able to easily deploy all of our integrations within our application, saving valuable developer resources and making our users’ lives easier,” said Jeremy Cahen, CPO at Sendinblue, a SaaS relationship marketing company with more than 300,000 users in 160 countries. In 2020, the company helped users send more than 150 million emails each day. “Our users simply connect the apps they want to use from the embedded integration marketplace and begin working with them right away, including performing real-time data synchronization.”

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“In an increasingly product-led world, users expect their software to be as easy to integrate as it is to try, buy, and use,” said Brett Queener, Partner at Bonfire Ventures. Queener, the former COO of SmartRecruiters and 11-year Salesforce executive, will join Integry’s board of directors. “We strongly believe that the best software companies will be those that offer the best integration experience for their users. We are thrilled to support Integry as they are the only platform that makes it super simple and affordable for product teams to deliver integrations that are powerful, beautiful, and flexible for their customers.”

“Having an integration marketplace is key to any SaaS company that wants to meet its customers’ needs,” said Leyla Sera, Chair of the Board of Advisors at Operator Collective and the former long-time EVP of AppExchange at Salesforce. “In fact, any company that wants to be competitive today needs an ecosystem and a community around their product. The AppExchange was and remains a key differentiator for Salesforce. With Integry, you get an entire AppExchange out-of-the-box for your SaaS.”

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