The Nordic region’s leading TV and streaming provider Allente will be among the world’s first to bring this new YouTube integration to market with 3Ready

3 Screen Solutions (3SS), leading provider of software for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces that its popular and powerful 3Ready video entertainment platform has added YouTube as content partner. YouTube Recommendation API now deeply integrated into 3Ready means video service providers and automakers can cherry-pick from among the vast array of YouTube content to deliver to customers. This includes integration of YouTube APIs to surface and deep-link YouTube content recommendations across screens.

Allente, the Nordic region’s pre-eminent TV and streaming provider with 1 million subscribers, will be among the first to leverage this YouTube integration within the 3Ready platform. Allente will be able to visually curate YouTube content including curated lists to enrich the next-generation entertainment experiences it provides to its customers across a wide range of consumer devices.

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“This brings us closer to the vision where entertainment super-aggregators, whether telcos, pay-TV providers, or carmakers, can deliver holistic, user-centric entertainment content discovery and access”

— Pierre Donath, CPO & CMO at 3SS

As a result of this pre-integration, Allente, and fellow video service providers, can offer customers YouTube playlists and event-based content. Providers can choose topic-specific content clusters, grouped around areas of interest, like fitness or business for example, pre-curated by YouTube itself. These can include Trending Content, New Music, Sports News, Top News, Top Music, music genre, games, movies, among a long list of entertainment pre-qualified and curated by YouTube.

Being able to offer YouTube curated content shortens the time it takes users to find engaging content, a huge benefit for many types of service providers, including operators and carmakers.

Furthermore, with 3Ready Control Center, service providers can efficiently manage and optimize UI/UX in a unified way across STBs (Linux, RDK and Android TV), Smart TV, web, mobile devices, and in-car entertainment screens, all in a highly visual and intuitive manner.

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“We’re extremely excited that YouTube has selected 3SS as partner to scale YouTube across operator and carmaker platforms. Our trailblazing integration enables service providers including car OEMs to seamlessly curate content that people love across screens,” commented Pierre Donath, CPO & CMO at 3SS. “With 3Ready, our operators benefit from dramatically reduced integration and certification efforts, and with the integration of YouTube Recommendation API it’s easier than ever to centrally manage, curate and deliver a content-first user experience across devices.”

“This brings us closer to the vision where entertainment super-aggregators, whether telcos, pay-TV providers, or carmakers for in-vehicle entertainment, can deliver holistic, user-centric content discovery and access,” Donath added.