The New Entertainment & Lifestyle Network to be developed by Quincy Newell, Renowned Media & Entertainment Executive and Producer
Cinedigm announced a partnership with renowned entertainment executive Quincy Newell and his company, TwentyOne14 Media, to launch a new, yet to be named, urban multi-cultural entertainment and lifestyle network. The network is slated to launch in the first quarter of 2021 and will be available in the US for linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices, and web-based and online OTT services. Cinedigm currently distributes it channels to more than 670 million devices globally on all major OTT and streaming platforms including Amazon, Samsung, Vizio, Tubi, Xumo, Comcast Xfinity, and dozens more.
People of color represent more than 40% of the U.S. population, and hold a Growing Share of Buying Power in the American Economy. According to a Pew Research study, the combined buying power of people of color reached more than $3.9 Trillion dollars in 2019, and continues to rise by half a percent annually. This growing and diverse audience segment is highly engaged on streaming services, with longer watch times and more frequent viewing sessions. Today’s entertainment audiences are more diverse than ever, and prefer film and television content populated with characters and storylines that reflect their own lives and experiences.
Newell’s network will focus on curating and showcasing programming that is authentic, diverse and inclusive. The network will aspire to be a platform where African American, Latinx, indigenous, and Asian American artists, who are passionate about urban culture, can be their most authentic selves. The channel will focus on a 21-45 adult multicultural audience.
Marketing Technology News: QLess Digital Line Management Promotes Social Distancing for Retailers
After spending the past 30-years shaping business, marketing and distribution strategies for UrbanWorks Entertainment, Vivendi Distribution, Codeblack Entertainment and Lionsgate, Newell launched content production, distribution, and advisory firm TwentyOne14. The company’s mission is to deliver resonant content to targeted audiences by leveraging digital technology as the anchor exploitation mechanism, serving as a bridge between filmmakers of color, consumer-friendly technology offerings and a focused, specialized audience.
Prior to launching TwentyOne14, Newell co-founded Codeblack Entertainment and served as its general manager where he produced and managed the releases of Kevin Hart’s independent box-office hit “Laugh at my Pain,” and T.D. Jakes’ “Woman thou art Loosed: on the 7th Day” (for which he received an NAACP Image Award nomination as producer), among others. Following the company’s acquisition by Lionsgate, Newell served as EVP and GM of the Lionsgate label Codeblack Films, where he oversaw the marketing and theatrical release strategies of notable titles including Kevin Hart’s box-office hit “Let me Explain,” Shola Lynch’s NAACP Image Award-winner “Free Angela and all Political Prisoners,” George Tillman Jr. and Alicia Keyes’ critically acclaimed and NAACP Image Award-nominated “The Inevitable Defeat of Mister & Pete” starring Academy Award winner Jennifer Hudson, the independent thriller “Repentance,” starring academy award winner Forest Whitaker, the Golden Globe-nominated film “Frankie & Alice” starring Academy Award winner Halle Berry, “Addicted,” based on author Zane’s best-selling novel, Queen Latifah and Shakim Compere’s, “Perfect Match,” and the Tupac Shakur, biopic “All Eyez on Me,” which generated over $45 million dollars at the box office.
“I’m excited to join forces with Cinedigm to create a network where diverse voices are supported and encourage filmmakers of color to continue telling stories that offer a rich and more complete portrayal of the world around us,” said TwentyOne14 Media CEO Quincy Newell. “My ultimate mission is to create a network rooted in authenticity and inclusiveness, where we can move culture forward and create a cross-cultural connection. We are stronger together.”
“We are excited to support Quincy and TwentyOne14’s mission to bring diverse voices to audiences at scale,” said Erick Opeka, President of Cinedigm Networks. “Quincy and the team’s impeccable record of creating compelling, authentic, and inclusive programming to the market, combined with their deep expertise on streaming, makes them the perfect partner to launch this endeavor.”
Marketing Technology News: Thycotic Expands Identity Provider Integrations with SCIM Connector 2.0