Shutterstock Leverages IBM Watson to Build Engaging Digital Experiences

Sudipto Ghosh

May 17, 2018

IBM Watson Content Hub Customers to Gain Access to Millions of Images, Videos and Music Tracks, as well as Shutterstock Editor and Computer Vision Powered Search

Shutterstock is now working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM Watson AI technology, marketing professionals can easily pinpoint the ideal image from Shutterstock’s library of more than 200 million assets, customize it using Shutterstock Editor and create campaigns that drive customer action.

Shutterstock offers millions of professional quality images and video clips as well as a highly curated collection of music tracks, which will now be available through the Watson Content Hub.

Marketers Will Be Able to Quickly Discover the Optimal Visual and Launch Campaigns

Watson Content Hub customers can search for Shutterstock content using its AI capabilities that understand and learn about the data in a company’s content management system over time. As a result, marketers will be able to quickly discover the optimal visual and launch campaigns that drive increased revenues through higher click-through rates, more page views, and a greater level of overall engagement.

At the time of this announcement, Richard Hearn, General Manager, Global Chief Revenue Officer, IBM Watson Customer Engagement, said, “At the core of many successful campaigns is a powerful visual experience that resonates with the audience. But as a business’s content libraries continue to grow, finding that perfect image becomes a challenge.”

Richard added, “Now customers can use AI to quickly sift through Shutterstock’s library that includes millions of professional quality content, and create and launch campaigns that resonate with their target audiences and move them to take action.”

Watson Content Hub to Integrate to Shutterstock Editor

Through Watson Content Hub, customers will also have access to Shutterstock Editor, which allows them to quickly and easily customize images. This feature-rich editor includes commonly used tools such as preset sizes for popular social media platforms and emails and the ability to add filters, text, and shapes, and enables users to upload their own logos or product images to supplement designs.

“The Shutterstock API exists to seamlessly integrate with the workflow of every marketer and business professionals as they create campaigns and experiences for their customers,” said Jon Oringer, Founder and CEO of Shutterstock.

Jon added, “Our goal is to enable anyone to access our high-quality content and innovative tools, from anywhere at any time. IBM, with its Watson Content Hub, is the ideal partner for us to deliver on this objective given how their technical prowess and innovative products improve the creative workflow for marketers’ all over the world.”

IBM’s Customer Engagement portfolio powers a full spectrum of solutions including AI infused offerings delivered as a service. The capabilities will be available to IBM customers beginning July 2018.