Google Celebrates 20 ‘Searchies’ in New Hall of Fame for UK Search Strategists

By Sudipto Ghosh On Nov 12, 2018

Hall of Fame Celebrates the Industry-Nominated Leaders in Search

Google marked the 20 year anniversary of Google Search last night at an event where a new series of short films ‘Search like a G’ starring internet entrepreneur Chabuddy G of BBC Two’s People Just Do Nothing, was premiered. The event honored the work of the brightest and best search strategists in the industry.

It gave recognition to paid search marketing experts behind the magic and science of search – known as the “Searchies” – with 20 Searchies celebrated on the night. The highlighted Searchies were chosen by peer nomination in the industry.

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The Hall of Fame Searchies are below:

Daniel Wilkinson, Global Head of Paid Media, JellyFish
Kudzai Mubaiwa, Head of PPC, Blue 449
Wajid Ali, Head of Paid Search, Forward3D
Alex Hyndman, Search Director, MG OMD
Martin Reed, PPC Account Director, Croud
Sophie Newton, COO, Brainlabs
Jocelyn Le Conte, Head of Paid Search, Merkle | Periscopix
Hazell Lat, Search Planner / Buyer, MediaCom
Daniel Roberts, Account Director, IProspect
Rafi Adler, Senior Marketing Specialist, PPC, BookingGo
Soraya Gofti, Head of EMEA SEM, Hotels.com
Juan Perez, Head of PPC, Hostelworld
Chris Taylor, Marketing Operations Manager, Bet 365
Manuel Barbero, Head of Paid Search, IG
Martin Soule, Performance Business Director, Performics
Andrea Rocca, Paid Search Technologist, RS Components
Mark Evans, PPC Lead, Shop Direct
Kate May, Online Marketing Manager, Next
Josh Grindley, Senior Search PPC Executive, Total Jobs
Christoph Meirose, Director of Customer Acquisition, Farfetch

Ronan Harris, Vice President & MD UK & Ireland at Google commented, “Twenty years on from the birth of Google Search, life without it is unimaginable for consumers and businesses. It continues to play a vital role in connecting brands with their audiences and driving tangible business growth.

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Ronan added, “The unsung heroes behind the success of Google Ads are the search strategists across the industry whose expertise and hard work demonstrates how valuable search can be for businesses when used to its full potential.

Search wouldn’t be nearly as powerful without the brilliant minds of Searchies who know how to use the program to drive business and advertising growth. We celebrate those people today and the huge contribution they make to the UK advertising and marketing industries.”

The Google Search Party was also celebrating two decades of search, which remains an indispensable tool for consumers and businesses alike. A recent report by Public First found that the economic activity in the UK generated by businesses using Google Search and Google Ads adds up to an estimated £55 billion.