First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented “Voice” feature, and now they’ve discovered a way to integrate Facebook Messenger with direct mail.

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Currently, 11% of the world’s population uses Facebook Messenger every month…that’s 1.3 billion people. (Source: Statista) “Being able to tie the two worlds together changes the game,” says CEO, Shawn Burst.  “We’re in the business of generating leads for companies around the U.S. With a platform as popular as Facebook, we thought it was in our best interest to figure out a way to make them work together.”

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And work together they do! The way the integration works is through the platform, and the ability to print a QR code on your mailer. The QR code is directly linked to a Facebook Messenger related to either the campaign or to the company. When someone uses their camera app to view the QR code, it will automatically pull them into Facebook Messenger and allow them to communicate with the advertiser. Details of the conversation all funnel into the CRM where it is easy to follow up with customers, walk them through surveys, and even serve up future marketing to them.

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