Why gamification in the first place?

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Stripo states that gamification in emails helps brands better engage with subscribers, which may result in a 300% increase in ROI. They say that gamification is not meant for eCommerce only. SaaS businesses and B2B companies will also benefit greatly from gamification. For those who are ready to give it a try, Stripo in its eBook shares:

  • Impressive results. The author claims that gamification is proven to increase an average check by 15%, and also increase open rate for your next email campaigns.
  • When it’s best to use gamification. According to their conclusions, there are 4 major cases when gamification is most relevant and performs best as a result.
  • Recommendations on how to start off on the right foot with gamification: Tips to make games interesting from subscribers’ perspective and cheap from businesses’ perspective.
  • Ready-to-use game mechanics. They mentioned that most of those companies that do not use gamification yet are not doing it because of high development costs. In order to cut those costs and speed up email building, Stripo provides the readers with game mechanics and game templates that are easy to customize.

To maintain deep and long-lasting relations with customers, it is crucial for companies to keep them entertained. And gamification is one of the most effective ways to do that

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About the author:
Dmitry Kudrenko is the CEO and Co-Founder of Stripo. Being engaged in email marketing for over 20 years, he believes that email is way more powerful than one can even imagine. “However, to maintain deep and long-lasting relations with customers, it is crucial for companies to keep them entertained. And gamification is one of the most effective ways to do that”, says Dmitry.

Co-authors:
Opinion leaders in email marketing who also contributed into this guide:
John Thies, Co-Founder of Email on Acid.
Kevin George, CMO at Email Uplers.
Jordan Pritikin, Head of Growth and Email Marketing at HubSpot.
Nicolas Garnier, Senior Product Manager at Gorgias, previously was the Head of Product at Mailjet.

They shared their opinion and experience in email gamification.

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