Stylitics and Wunderkind Partner to Dramatically Scale 1:1 Emails from Retailers Into Personalized Lookbooks to Win Back Shoppers
New collaboration enables retailers to recover abandonment revenue by scaling one-to-one messages that include inspiring style advice to shoppers
Stylitics, an innovator in visual merchandising and outfitting solutions for top brands and retailers, announced today a strategic partnership with Wunderkind, a leading performance marketing engine that scales one-to-one messages for top retailers. This partnership will enable retailers to show full outfits and editorial-quality merchandise bundles in emails sent to shoppers, based on items they viewed or added to carts.
By integrating Stylitics’ AI-driven outfitting and styling platform with Wunderkind’s identification technology, retailers will have a fast and low-effort way to scale inspiration that can drive digital revenue and average order value within their one-to-one Wunderkind emails. The integration is already live with several mutual customers including Ben Sherman, one of Marquee Brands’ direct-to-consumer brands.
“Shoppers often abandon products they like because they’re not sure how to style them,” said Rohan Deuskar, Founder & CEO of Stylitics. “This partnership with Wunderkind brings helpful and inspiring styling ideas into shoppers’ inboxes to give them that extra boost of confidence and guidance.”
Here’s how it works:
- Wunderkind recognizes a site visitor as a mailable user for the brand
- A shopper takes a high-intent action, such as viewing an item, then abandons the site
- Wunderkind sends a triggered email with content tailored to the user’s interest, with the addition of relevant items and styling ideas created by Stylitics. This is often deployed directly through the brand’s email service provider.
“Wunderkind identification technology drives unmatched scale for high-performing one-to-one emails,” said Michael Osborne, President of Wunderkind. “By integrating Stylitics’ content with Wunderkind, retailers can pair that scale with highly engaging and relevant content. When customers see items paired together they already showed interest in, they feel like the brand is speaking directly to them, which can increase engagement and revenue.”
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