Kibo’s Certona and Monetate Both Named as Leaders in 2020 Gartner Magic Quadrant for Personalization Engines

Kibo’s Certona and Monetate Offerings are Both Positioned in the Leader Quadrant for Third Consecutive Year

Kibo, a leader in unified commerce, announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into its unified commerce platform.

Marketing Technology News: Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

In the report, Gartner notes that, “The personalization process creates relevant, individualized interactions between a company and its audiences to enhance the recipient’s experience. It uses insight based on unique recipient behavioral data, as well as behavioral data of similar individuals, to deliver an experience to meet specific needs and preferences.”

“Gartner has recognized our complementary, integrated personalization offerings from Certona and Monetate as Leaders for the third consecutive year. As part of the Kibo platform, these technologies deliver even more powerful personalization for our clients,” said David Post, CEO at Kibo, which owns Certona and Monetate.

Marketing Technology News: Zilliant Named Finalist for Ventana Research Digital Innovation Award

In a recent study, Kibo found that companies with a personalization strategy that accounts for every customer touchpoint across marketing and ecommerce are significantly more likely to drive upwards of 400% ROI compared to companies with one-sided personalization approaches. With both Certona and Monetate, Kibo offers AI-driven personalization that empowers clients to deliver end-to-end personalized experiences in a flexible and scalable way.

“Kibo’s unified commerce platform delivers integrated personalization from both Certona and Monetate, layering seamlessly on top of our modern and extensible commerce offering. Our vision to deliver end-to-end personalization for our clients across every customer touchpoint is the best approach to modern commerce,” said David Post at Kibo.

Marketing Technology News: Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business