Where Businesses Should Invest in a Year of Cutbacks

The COVID-19 pandemic presented unprecedented challenges to businesses across every industry last year. The impact required many organizations to re-evaluate their investments, and across the board, businesses had to make budgets cut and put initiatives on hold while attempting to stabilize and prepare for the unknowns of the future. Now, with 2021 in full swing and leaders settling into their new normal, businesses are reconsidering their priorities and investments, evaluating the projects, tools and initiatives that will reap the highest return and future-proof their businesses going forward.

As businesses prioritize these investments, it’s important to acknowledge the impact that 2020 had on priorities for both employers and employees. Naturally, in response to the COVID-19 pandemic, creating a healthy work environment became one of the biggest priorities – both in terms of employee well-being, as well as company culture. According to a recent study, 53 percent of adults reported that their mental health was negatively impacted due to worry and stress from COVID-19. Additionally, in the wake of racially charged tragedies like the death of George Floyd, the fight against discrimination and inequality reached a boiling point and committing to diversity and inclusion in the workplace became a pressing priority. With 70 percent of job seekers saying that they place higher value on companies committed to D&I, every industry was challenged to consider how to do their part.

With these two priorities in mind, we’re breaking down why, even in a year of cutbacks, companies should invest in initiatives promoting employee well-being and DEI (diversity, equity and inclusion).

Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense

Mental Health & Well-Being 

In the last year, the response to the COVID-19 pandemic placed a large emphasis on mental health with research finding that 80 percent of workers would quit their current position for a job that prioritized mental health. Additionally, studies found that 33 percent of employees wanted to see a corporate investment in well-being programs in 2021. While it may seem obvious that improved well-being in the workplace would benefit employees, it can also reverberate across an entire organization, improving employee performance, productivity and the bottom line.

For example, MetLife conducted a recent study that showcased how poor mental health affects employee performance. Research found that employees who did not have mental health concerns experienced increased productivity by 86 percent and improved engagement by nearly 80 percent. In addition, when employees prioritized their mental health, organizations reaped the benefits as well. According to the World Health Organization, for every dollar spent on mental health treatment, $4 was gained in employee productivity.

While mental health and well-being should be a priority for every industry and company, some experience the effects of poor mental health more than others. Industries such as restaurants and hospitality historically have higher rates of workplace harassment and discrimination, which contribute to toxic work environments that harm the mental health of those involved. However, with the transition to remote work as well as heightened stress brought on by the COVID-19 pandemic, companies across all industries are experiencing amplified harassment and discrimination risk factors. To combat these issues, organizations in all industries must take actionable steps in the coming year to ensure their employees are heard. This includes providing adequate training and resources that will protect employees from harassment and discrimination, boost mental health, and provide a more positive workplace culture.

Diversity & Inclusion 

Over the past year, people across the country and around the world spoke out about racial inequality and discrimination. While the conversations were a much-needed starting point, many recognized that acknowledgment was not enough; action needed to be taken to address the inequities and injustices that led our society to this point. In response, people began to reexamine their own lives, including their careers and the companies who employed them. Employees challenged leadership at businesses of every size and in every industry to have more open dialogue about the importance of diversity and inclusion in the workplace, as well as the implementation of specific initiatives, policies and tools that would help ensure they are achieved.

Marketing Technology News: Auth0 Names Jameeka Green Aaron as Chief Information Security Officer

Due to the importance of DEI initiatives and impact these programs can have across a company, businesses should also invest in tools that proactively promote and protect diversity. Similar to mental health programs, research shows that organizations who prioritize DEI programs experience 19 percent greater employee retention and 57 percent better team collaboration. In addition, DEI initiatives can protect businesses from costly harassment and discrimination claims that can cost companies millions in litigation and settlement fees. For example, in 2020, the EEOC secured a record amount of recovery in the sum of more than $535 million for victims of workplace discrimination. Investing in solutions that enhance diversity and inclusion in the workplace, can effectively reduce EEOC claims, saving companies millions of dollars.

The Real Return

Providing a safe and healthy workplace that promotes diversity and inclusion is critical in 2021 as the ROI both for employees and employers is unmatched. It is essential for business leaders to understand that by investing in DEI initiatives they invest in promoting a healthy work environment where diversity and inclusion thrive, and employees feel empowered to voice concerns.