Habu Partners With Narrative to Provide Seamless Access to Third-Party Data Sources in Its Clean Room Platform

Partnership empowers customers to leverage external data from 70+ sources to uncover new insights, improve measurement, and drive growth.

Habu, the Global Innovator in Data Clean Room Software, announced a partnership with Narrative, the data collaboration platform that makes it easy for organizations to buy, sell and share data. The collaboration harnesses Narrative’s powerful data discovery, acquisition, and integration capabilities within Habu’s data clean room platform to enable companies to seamlessly complement and enrich customer profiles with new insights and provide closed-loop measurement.

With this partnership, Habu customers gain one-click access to trillions of raw and segmented data points from over 70 data providers, including two billion unique identifiers, as well as demographic data, behavioral data, location data, purchase data, weather data, and more. With just a few clicks, companies can easily increase the value of their first-party data by enriching it with additional information, helping them to unlock new insights, improve targeting and measurement, and develop innovative solutions for their customers and partners.

Marketing Technology News: MarTech Interview with Dmitry Kudrenko, CEO at Stripo

“Through this partnership, we’re able to offer Habu customers instant access to an extensive array of high-quality data, while making it easy for them to quickly find relevant insights,” said Matt Kilmartin, CEO of Habu. “We’re pleased to announce yet another partnership that provides our customers with unique solutions that will ultimately allow them to drive better business outcomes.”

Habu’s user-friendly, no-code clean room solution enables business users to share and analyze sensitive data without technical knowledge. The integration with Narrative extends these capabilities further, empowering business users to develop custom audiences without relying on technical teams.

“Narrative and Habu are both committed to making data collaboration easy, fast, and safe. This partnership furthers that mission, enabling organizations to more effectively access and extract valuable insights from data, regardless of technical expertise,” said Nick Jordan, CEO of Narrative. “We look forward to working with Habu as we allow more brands to achieve their business goals by harnessing the power of customized data insights.”

Marketing Technology News: 5 Ways to Create a Breakthrough Moment For Your Brand