Sean Muller, CEO at iSpot, a Unified Cross-Platform Ad Measurement Tool shares thoughts on why TV ad buys aren’t limited to a linear-only or streaming-only approach anymore, and both brands and networks need unified, cross-platform measurement in real time to determine successful audience delivery. iSpot’s unified measurement dashboard allows customers to measure ads at a person-grade demographic level — the same way they’re buying and selling ads — across both streaming and linear. These capabilities help validate ad targeting and measure incremental reach against target demos, while also providing iSpot attribution customers with conversion benchmarks across linear and specific streaming platforms.