We are living our lives digitally, more than ever!

Talking about the past five years, everything from working to shopping to connecting with our loved ones has become virtual. And this shift in the lives of the common man is very well noticed by digital marketers.

As per research, global digital ad spending is expected to reach approximately $696 billion by 2024. The shift to online advertising is triggered because more and more businesses turn to online advertising. Online ads have become an effective medium to reach prospects, grow awareness, and boost their brand’s footfall in the market.

Today, we will walk you through display ads, their importance, and how can you maximize the effectiveness of display ads in this digital world.

What are Display Ads?

As the name suggests, display ads are displayed at various places. They are banner ads and it is a form of online paid advertising. You will find these ads on apps, websites, and social media platforms.

Marketers intending to reach out to their customers through display ads must work with a display ad network. There are dozens of such ad networks. One thing to remember here is that these ads differ from paid search ad campaigns created through Google Ads or other search engine platforms mainly because of their visuals when they surface.

Best Practices to maximize the effectiveness of display ads

Marketers who intend to invest in display ads must use the latest banner ad practices. Here are a few tips to keep in mind when creating display ads to maximize their effectiveness.

1. Work on your targeting

Everything in the digital world starts with recognizing your target audience. Thus, you need to work on your targeting techniques to improve the performance of your digital ads. Successful targeting involves identifying your ideal buyer persona and doing thorough research to understand your customers better.

• Keyword targeting will help your ads show up on the top results.
• Placement targeting lets you choose websites on which your ads will appear.
• Display targeting enables you to present your ads to the audience who are interested in buying your products and services.

2. Creating ads that stand out

With displaying ads, your aim is not only to attract visitors to your website but also to subtly push them into purchasing. To achieve this, the design and content of the ads become paramount.

Ad designers must use high-quality content and visuals that narrate a touching story behind each offering. Doing this will elicit an emotional response from your ideal audience. It also offers a worth to grab opportunity for A/B testing to find out what elements your audience responds to the most.

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3. Exploring rich media

Traditional ads are static, but display ads have an interactive element of interaction. It could be in any form, such as audio, video, flash, or the ability to expand when a cursor hovers over the ad. Marketers can take advantage of the popularity of interactive content to appeal to their target groups.

However, being interactive comes with a price tag. You shall invest in rich multi-media but also see if your ROI is leveraged well.

4. Creating optimized landing pages

Digital marketers want to generate more leads, which increases the revenues for the business. While using creativity to improve the appearance and engagement of display ads is paramount, the landing pages created should be well-thought-out and optimized. The features of an ideal landing page are:

• An appealing CTA.
• An easy-to-complete form.
• A mobile-friendly experience.
• A design that is consistent with the ad.

5. Ensure your ads are mobile-friendly

Today, 90% of the audience in the market has access to digital assets through their smartphones. So, one thing you need to do right is to ensure that your ads are smart devices friendly. Doing this will not only help you reach out to a larger target audience, but it increases the chances of conversion as well.

6. Use Remarketing

Today, marketers are talking a lot about remarketing. It is because everyone knows the power of remarketing strategies and it is an effective tool to have in anyone’s marketing arsenal. At the same time, we must note that remarketing is evolving. As third-party cookies will be completely phased out in 2024, marketers must start focusing on alternatives to straightforward retargeting.

Wrapping Up

Running a digital display ad campaign is not an easy feat. However, by following the right direction, marketers can nail these campaigns and bring more revenues to their businesses. All they need is to consider the factors we stated and adopt a strategic approach.

Under no circumstances should your confuse your audience. You must create ads that are clear, compelling, and scannable.

Let us know if you have more details to add here in the comments.

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