Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it?

Catch more on the latest marketing trends and martech highlights, in this weekly update:

MarTech Quote-of-the-Week!

My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be accepted as being a cost of doing business. Currently, marketing fraud accounts for an estimated $5 billion per year. Marketing campaigns are being impacted by these types of attacks, accounting for as much as 37% of their traffic and marketing leaders are underestimating the negative impact it is having on their campaign effectiveness, marketing spend, conversion rates, sales follow up, retargeting, and compliance. –Dan Lowden, Chief Marketing Officer at White Ops

Top MarTech News of The Week: 22nd to 26th March 2021!

• RingCentral Acquires Security Technology to Deliver More Secure Business Communications and Video Meetings
• IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process
• Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform
• HERE Marketplace Includes PlaceIQ Data Used By Marketers To Deliver Custom Services
• Criteo Affirms Its Commitment to Diversity, Equity And Inclusion
• Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work Trend Index
• Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius
• Widen Announces Strategic Partnership with Americaneagle.com
• Ad Fontes Media, the Media Bias Intelligence Leader, Exceeds Initial Fundraise Expectation by 140% and Launches Ad Apex
• DataStax Collaborates With IBM to Help Enterprises Accelerate Modern, Multi-Cloud Data Applications
• ActionIQ Extends Series C To $100 Million To Solidify Lead In Fast Growing Customer Data Platform Market
• OneTrust to Acquire Ethics & Compliance Leader Convercent
• Dataminr Announces $475M Financing Round, Raising its Valuation to $4.1B
• mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors
• SparkPost Design Tracker Solution Integrates with Litmus Enterprise Platform for Optimum Customer Messaging Experience
• ServiceNow To Acquire Intellibot To Help Businesses Automate Any Workflow
• Formula 1® appoints Herjavec Group As Official Cyber Security Services Provider
• Tableau Business Science Brings Powerful Data Science Capabilities To Business People
• UiPath Acquires Cloud Elements to Deliver Expanded API-Based Automation Capabilities
• Merkle Announces Two Leadership Appointments to Analytics Team
• Identity Verification Leader Jumio Secures $150 Million from Great Hill Partners
• Socialbakers Reveals Major Shifts in Digital Ad Trends During 2020 as Digital Transformation Became a Top Priority
• Neustar Launches Unified Identity Transforming the Future of Customer Data Management
• Google And Wix Partner To Make It Easier For Wix Users To manage Their Business Profile On Google
• Seismic Spring 2021 Release Delivers Capabilities To Optimize AI-Guided Selling Experience for Next Era Of Digital Buyer Engagement
• Tech Data Americas and Alteryx Announce Distribution Partnership
• Infutor Introduces Total Consumer Insights to Help Brands Better Understand Their Customers
• Integrate Launches the Demand Acceleration Platform to Enable Buyer-Driven, Omnichannel Marketing
• Ackroo Adds Shopify Integration and More Digital Marketing Features to Its akr3 Marketing Platform
• Campaign Monitor Partners With Unsplash to Give Marketers Easy Access to Free Image Gallery
• Zoom Becomes Official Partner of Formula 1®
• Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
• Informatica Wins Industry Accolades for Cloud Innovation, AI, and Data Privacy Excellence
• CoEnterprise Named Tableau’s 2020 Marketing Innovation Partner of the Year
• Sisense Named No.1 In Two G2 Reports, The Report For Embedded BI & The Momentum Grid Report For Embedded BI
• LiveVox Announces Platform Update to Leverage Data Insights and Collaboration to Deliver Enhanced Customer and Agent Experience

MarTech QnA with the Expert

The pandemic simply accelerated an already existing trend around ecommerce adoption. Because the pandemic closed in-person shopping, brands that had historically relied on brick-and-mortar stores to sell products had to quickly pivot to digital channels. Additionally, the increased time spent at home and job instability seems to have inspired more individuals to start their own small online businesses.  All of this contributed to the fact that ecommerce sales grew by an estimated 44% in 2020 (compared to 2019). –Bob Braham, CEO at Famous

Top Articles on Ad Tracking, Landing Page Conversions, 

• Maximizing The Value Of Data With Encrypted Learning
• Refocus Your Omnichannel Acquisition Efforts On Quickly Qualifying Shoppers
• Landing Page Best Practices That Will Increase Conversions
• Rebranding A SaaS In The Age Of Crisis
• Why Affiliate Marketers Need Ad Tracking Innovation Now

How Should B2B Tech Marketing and Sales Leaders Plan Improved Processes through 2021? Catch More: