From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices  by renowned B2B leaders in this weekly highlight:

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MarTech Quote-of-the-Week!

As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace. Our industry fundamentally changed when we knew third-party cookies would be phased out, and marketers have upended their strategies to accommodate this new norm ever since.

–Jim Habig, VP of Marketing at LinkedIn

Top MarTech News of The Week: 13^th Feb to 19^th Feb

• Appfire and monday.com Join Forces to Expand the monday.com App Marketplace
• Narrative BI Partners with Semrush to Amplify Website Analytics For Digital Marketers
• Evolv AI Announces the Launch of Evolv Accelerator, a Free, One-Year Managed Services Offer for Brands Ready to Adopt AI
• Authenticx Expands Automation Capabilities with New Autoscoring Tool
• Optimizely and Google Expand Strategic Partnership to Collaborate on Google Analytics 4
• Yellow.AI Strengthens Its Platform Capabilities With Dynamic Conversation Designer to Deliver Faster Time-To-Market
• Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting
• Kochava Announces Acquisition of Machine Advertising
• Smartrr lands $10M In Series A Funding Led by Canvas Ventures
• ZoomInfo Will Integrate GPT into Its Go-to-Market Platform
• Bloomreach Launches AI Content Generation for Email, SMS, and Push Notifications with ChatGPT Integration
• Alteryx Boosts Decision Intelligence with New Cloud Analytics Platform Capabilities
• FedML Announces Partnership With Theta Network to Empower Collaborative Machine Learning for Generative AI and Ad Recommendation

MarTech QnA with the Expert

I am a big fan of OKRs to ensure alignment with the overall business strategy. I also rely on some core martech tools, for CRM (often Salesforce), marketing automation (usually Marketo, but I also am a long-time HubSpot fan), and then a bunch of campaign and productivity tools, from Asana to Zapier.

–Allen Bonde, CMO at TreviPay

MarTech Articles on Influencer Marketing, Event Marketing, Critical Web Metrics and more!

• How to Co-Create with Influencers – 4 Key Questions to Ask
• Seriously — This Is the Smartest Time to Invest in Marketing
• 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success
• Marketing Teams Need A Digitally-Inspired Collaborative Buzz To Thrive In A Hybrid World
• How to Advertise in a Recession in Five Simple Steps
• 3 Overlooked Critical Metrics B2B Webstores Need to Track in 2023
  3 Key Aspects About Product-Led Growth To Keep in Mind
• Google versus Bing: How the Two Search Engines Have Evolved And How They Compare
• How OpenAIs ChatGPT Is Powering Online Experiences

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice