Marketing Technology Highlights of The Week: Featuring Alteryx, Monday.com, Bloomreach, Kochava and More!

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices  by renowned B2B leaders in this weekly highlight:

 

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MarTech Quote-of-the-Week!

As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace. Our industry fundamentally changed when we knew third-party cookies would be phased out, and marketers have upended their strategies to accommodate this new norm ever since.

Jim Habig, VP of Marketing at LinkedIn

Top MarTech News of The Week: 13th Feb to 19th Feb

MarTech QnA with the Expert

Read More !

I am a big fan of OKRs to ensure alignment with the overall business strategy. I also rely on some core martech tools, for CRM (often Salesforce), marketing automation (usually Marketo, but I also am a long-time HubSpot fan), and then a bunch of campaign and productivity tools, from Asana to Zapier.

Allen Bonde, CMO at TreviPay

MarTech Articles on Influencer Marketing, Event Marketing, Critical Web Metrics and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice

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