Marketing Technology Highlights of The Week: Featuring Brevo, Grammarly, Tealium and more!

How are AI powered content platforms enabling today’s marketers? And what cues should B2B tech brands take away from 2023’s TV ad trends? Catch more this weeks’ martech highlight:

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Marketing Quote-of-the-Week!

Fortunately, the AI explosion has come along at the right time. Prior to ChatGPT AI was kind of interesting, maybe a bit geeky. Now, it’s a mainstream necessity for enterprises in order to automate and scale. The industrial revolution of our time has arrived, and the challenge for businesses is not whether to embrace AI but how to leverage it effectively and build trust in its capabilities.

Daniel Head, CEO at Phrasee

Top MarTech News of The Week: 11th to 15th December

MarTech QnA with the Expert

Read More!

The contemporary approach to B2B marketing demands a strategic reliance on high-quality data and the optimal utilization of technology to not only acquire but also expand customer bases. This shift signifies a departure from outdated practices and emphasizes the imperative need for marketers to embrace a more data-driven and tech-savvy approach. – Josh Grant, VP, Growth at Webflow

MarTech Articles on Augmented Reality, Retail Marketing, The Future of Attribution and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

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