Marketing Technology Highlights of The Week: Featuring Mastercard, Adjust, Validity, Sitecore and more!

Marketers today need to focus on getting the right data into the right martech and salestech systems to drive optimized business value. Catch these latest weekly highlights where experts share some of their proven best practices across martech and marketing!

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MarTech Quote-of-the-Week!

One of the challenging parts about working with hyperscale data is the speed and scale required to get data into the right system and format to quickly execute massive analytical queries. At this volume, moving data around, getting it into a system, transformed, indexed and queryable in a fast and efficient manner is a feat in and of itself.–Chris Gladwin, CEO and Co-founder at Ocient

Top MarTech News of The Week: 04th to 08th April

• Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition
• Recent Report Identifies RollWorks as a Top Vendor among Account-Based Marketing Platforms
• Adjust Launches Advanced Analytics Solution to Drive Smarter, Faster Marketing Decisions For Mobile App Growth
• Validity Acquires MailCharts to Power Ecommerce Marketing Campaigns
• Sitecore Reveals Updated Product Suite, Building on Technology Innovations Gained from Recent Acquisitions
• VideoAmp and TiVo Renew Data Licensing Partnership, TiVo Data Will Continue to Power VideoAmp’s Cross-Screen Measurement Solution
• Folloze and GetIT Partner on Powerful Personalized ABM Solutions to Enhance B2B Buyer Journeys
• Comscore and Tremor International Partner to Deliver Expanded Programmatic CTV Audience Engagement

MarTech QnA with the Expert

The magic of conversational commerce is that it blends the intimate, curated experience of browsing in-store with the immediacy of online shopping all delivered through popular messaging channels- a winning combination for customers and brands alike. It’s also much more cost-effective (and effective in general) than taking the time and money to develop a branded app — Matt Ramerman, President at Sinch for Marketing 

 

MarTech Articles on Ecommerce Marketing, Data Protection, The Best of CDPs…!

• Five Tips for Building a Strong Customer Community in 2022
• Personalizing Visual Content for E-Commerce Marketing Success 
• The Importance of AI Voice Ethics
• Interactive Voice: What’s It Actually Take for Marketing Success?
• The Biggest Challenges Facing Today’s Creator Economy
• Synthetic Testing: The Ultimate Ecommerce Mystery Shopper
• Programmatic Best Practices: Dynamic Creative Optimization
• Why Data Protection Is More Fundamental Than Data Privacy
• Looking for a New CDP?
• How is IoT Reshaping the B2B Marketing Experience
• Data Analysis for B2B Marketers

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign