Marketing Technology Highlights of The Week: Featuring Writer, Movable Ink, Bynder and more!

From the latest experiential marketing tactics to the future of commerce media, catch insights into all this and more in this weekly highlight:

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MarTech Quote-of-the-Week!

In this era of AI, data teams are pivotal in upholding data quality and reliability. Those championing data quality and thorough documentation are paving the way for substantial competitive advantage within their organizations.

Jared Parker, CEO at Rasgo

Top MarTech News of The Week: 18th September to 22nd September

MarTech QnA with the Expert

Read More!

From a B2B brand perspective, I see ample opportunity for businesses to leverage influence across buyers. This also comes at a time when it’s moved beyond opportunity to necessity as digital marketing will be unable to rely as heavily on cookies for personalized prospect experiences. “Word of mouth” marketing is back and will become bigger than ever for those companies that know how to leverage it in an automated way that drives repeatable and scalable profitability. Technology is a critical component of scaling referral marketing efforts. As a network expands, the cost of management through human capital increases unless technology is leveraged.

Gary Sabin, VP of Product Management at Impartner

MarTech Articles on Innovation Gaps in Marketing, Enterprise Marketing Tips, Creating Sales-Ready Marketing Content and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics

Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare

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