From the latest experiential marketing tactics to the future of commerce media, catch insights into all this and more in this weekly highlight:

____________

MarTech Quote-of-the-Week!

In this era of AI, data teams are pivotal in upholding data quality and reliability. Those championing data quality and thorough documentation are paving the way for substantial competitive advantage within their organizations.

–Jared Parker, CEO at Rasgo

Top MarTech News of The Week: 18th September to 22nd September

• Writer, the Full-Stack Generative AI Platform, Announces $100 Million Series B to Help Deliver Generative AI to the Enterprise
• Movable Ink Launches Universal Data Activation Capabilities
• Bynder Acquires EMRAYS to Revolutionize DAM User Experience With AI-Powered Innovation
• Loop Media Introduces a Self-Serve Video Advertising Platform on Loop TV, Powered by OrkaTV
• Katalys Secures $5.4 Million For Expansion Of Its Pioneering Commerce Media Platform
• Getresponse Releases AI Campaign Generator to Help Businesses Create Full-Scale Marketing Campaigns in Seconds

MarTech QnA with the Expert

From a B2B brand perspective, I see ample opportunity for businesses to leverage influence across buyers. This also comes at a time when it’s moved beyond opportunity to necessity as digital marketing will be unable to rely as heavily on cookies for personalized prospect experiences. “Word of mouth” marketing is back and will become bigger than ever for those companies that know how to leverage it in an automated way that drives repeatable and scalable profitability. Technology is a critical component of scaling referral marketing efforts. As a network expands, the cost of management through human capital increases unless technology is leveraged.

–Gary Sabin, VP of Product Management at Impartner

MarTech Articles on Innovation Gaps in Marketing, Enterprise Marketing Tips, Creating Sales-Ready Marketing Content and more!

• Leveling Up Strategy: Closing Innovation Gaps in Today’s Experiential Marketing
• Consumers Touch Smartphones 2,617 Per Day – How Brands Can Have the Right Mobile Touch to Drive Loyalty
• The Enterprise Marketing Playbook: Bridging Brand and Performance Marketing to Drive Results
• Want to Optimize Sales? Tailor Marketing Content To Target These Six Shopper Personas
• Latest Trends in Paid and Earned Media: Factors for B2B Advertisers and Marketers to Keep in Mind
• MarTech and Tech Companies that have entered the NFT Clouds Space: Growing Impact of NFTs
• Firewall Myths and Best Practices

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics

Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare