Marketing Technology Highlights of The Week: Featuring Zift Solutions, airSlate, InMobi and more!

Is CTV becoming more crucial to marketing today? And will the future of advertising be dominated by sustainability? Find out what the experts feel in this weekly highlight:

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Marketing Quote-of-the-Week!

If you have the funds, hosting even a small event can help people put faces to names and solidify the relationships they’ve developed both with your brand and with your customers. Almost every big tech company does this, but you don’t have to be Salesforce Dreamforce to make a difference. Even something as small as an exclusive dinner or happy hour can help here.

–Kris Blackmon, Head of Channel Communities at Zift Solutions

Top MarTech News of The Week: 09th October to 13^th October 2023

•  MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams
• Bazaarvoice Acquires the affable.ai Creator Marketing Platform, Becoming the First-Of-A-Kind Integrated Creator Platform
• Inuvo’s IntentKey Solution Enables Audience Targeting on Safari Browser, Despite Apple’s New Privacy Restrictions
• mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem
• airSlate Acquires Instapage
• Integral Ad Science Partners with Instacart to Launch Transparency in Instacart Ads
• Pathlight Unveils Insight Streams: Autonomous Analysts Transforming Millions of Customer Conversations into Executive-Level Business Intelligence
• InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges
• Yahoo To Integrate Identity Solution with Twilio Segment To Drive Greater Advertiser Relevance, Reach
• Scope3 Raises $20M USD in Series B Funding Led by GV

MarTech QnA with the Expert

Consumer trends and demands constantly shift, and marketing and advertising tactics should, too. It’s paramount for organizations to use the tools at their disposal to ensure the data that’s informing strategy is accurate and up to date.

–Derek Slager, Co-founder & CTO and Amperity

 

 

MarTech Articles on Social Media Marketing, First-party Data, Green Advertising and more!

• Leveraging Social Media Marketing Across a Variety of Platforms and Users
• The Rise of Specialized Marketing: LQR House Joins the Ranks of Industry Giants
• Top 10 Digital Marketing Tools for Busy CMOs
• First-party Data Is The Key To Remaining Agile In A Cookieless World
• U.S. Magnetism for MarTech Companies: Why LLC’s are popular
• The Future Of Effective Advertising Is Green
• Five Blunders That Can Impact Your Ad Campaign
• How ChatGPT and AI Helped Sitetrail Clients Save 80% On Digital Marketing
• The Importance of Measuring the Impact of Ad Campaigns to Avoid Media Waste
• Myth, Mind, and MarTech
• The Human Touch: Elevating AI’s Role in Marketing Campaigns
• First-party Customer Data: What Brands Should Do to Optimize How They Collect and Use First Party Customer Data
• Is CTV Essential to Brand Marketing? What Do Latest Studies and Reports Suggest?
• Four Fundamentals That B2B Tech Marketers Need to Keep in Mind in a Budget Conscious Market
• Secret Tricks you Didn’t Know your Email Marketing Platform Could Do for You

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics