What’s the latest in intent based marketing? And how are modern marketers thinking of deploying AI powered martech to fuel growth goals in 2025? Find out more from this martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

AI adds a new dimension, enabling marketers to scale their creativity and precision. Whether it’s content creation or campaign orchestration, AI in the right hands amplifies impact and can deliver huge returns.

–  Arnaud Kraaijvanger, Chief Marketing Officer at Intelepeer

MarTech Shout out-of-the-Week

ActiveCampaign

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 185,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text

Top MarTech News of The Week – 20^th to 24th Jan 2025

• Birdeye Launches Custom AI Marketing Platform for Restaurants
• Chatmeter Launches Industry First AI-Powered Review Image Analysis Tool and Introduces Review Generation to Help Multi-Location Businesses Build Trusted Reputations
• pharosIQ Enhances Advanced AI Technology, Setting New Standards in Precision Intent-Driven B2B Targeting
• Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
• Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers
• Oktopost Integrates Looker Studio into Platform, Simplifying Marketing BI for B2B Marketers
• ZINFI Launches AI-Powered Partner Relationship Management Platform to Drive Profitable Growth
• Act-On Software to be Acquired by Banzai to Deliver AI-driven Marketing Portfolio to Enterprise Customers
• Mobly Secures $4.3M Seed Funding to Revolutionize Event Marketing Technology

Top MarTech Articles on Feedback Loops, AI in MarTech, Marketing for Success and more!

• It’s Google Today But Who’s Next? It’s Time for Brands to be in the Driver Seat of Customer Data
• What AI Means for Your Marketing Career: New Roles, Big Changes, and Endless Potential
• Top MarTech Predictions and Expectations for 2025
• Real-Time Feedback Loops: Leveraging AI and Martech to Optimize Marketing Campaigns
• Dispelling Myths About AI in Marketing: Facts vs. Fiction
• Rise of No Code and Low Code Martech Solutions

MarTech Q&A of The Week

The continued advancement of AI and machine learning will drive enhanced targeting precision and real-time ad optimisation, ensuring that ads reach the right audience at the right time.

– Laura Quigley, SVP of APAC @ IAS

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove