MarTech Series’s Marketing Technology Highlights of The Week: Featuring Hightouch, Data Axle, Sinch and more in martech!

Read more about Jun Group’s latest AI powered sentiment analysis to Sinch new customer resource hub in this week’s martech highlight by MarTechSeries:

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Marketing and Marketing Tech Quote-of-the-Week!

A gap I see is not incorporating interactive feedback throughout your organization, project, initiative, etc. Research is more than opinions are scale and it’s not all academic or black box. Leave the predictive analytics or market level surveys to the pros but train your internal teams on how to conduct effective customer or frontline team member interviews and make conducting them a habit. While a single comment during a single interview can’t warrant a large capital investment, it certainly can warrant further exploration.

–Tricia Houston, Vice President of Discovery & Design, KS&R

MarTech Shout-out-of-the-Week!

Tripleseat

Tripleseat is a catering and event management web-based platform for restaurants, hotels, and unique venues that will increase sales and streamline the booking process. It is the first web-based system created by restaurant event planners for restaurant event planners. Tripleseat captures leads through the venue’s website and Facebook page and automatically uses that information to populate everything to facilitate the event manager’s job.

Top MarTech News of The Week: 26^th to 30^th August

• The Media Industry’s First AI-Powered End-to-End Clearance and Archival Workspace
• Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing
• Data Axle Powers Marketing Evolution Fueled by Audience360™
• Sinch Launches Customer Connections Resource Hub in Europe
• USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
• Jun Group Unveils AI-Powered Sentiment Analysis, Unlocking Deeper Insights for Influencer Media
• Miris Raises $26 Million Dollars to Enable Spatial Streaming

MarTech QnA with the Expert

Innovation moves faster than people. This has a variety of effects. For an obvious example, within teams we may all want to use the latest technology or channel, but it turns out that the audience isn’t there. We can forget that sometimes the simplest, most obvious things can continue to be effective as we delight in imagining something new. Put another way, email continues to work, but it must have craft and purpose associated with it and not relegated to the bottom of the pile because it is boring. For our audiences, education – whether at a business or technical level – is crucial, and so workshops, and peer learning work for us.-Marc Holmes, CMO at HashiCorp

MarTech Articles on AI and Personalization, Cohort Measurement, Programmatic Advertising and more!

• Silver Lining in Oracle Ad Business Closure
• Why Build an AI-Personalization Power House on Your Website
• The Pros and Cons of Cohort Measurement
• Drowning in digital noise: The modern consumer’s struggle for relevance
• Leveraging Virtual Event Platforms for Effective Crisis Communication
• Content is the New Currency: A Marketer’s Strategic Imperative
• Loyalty Programs Continue to Deliver Impressive Results
• Latest Trends in B2B Channel Partner Marketing
• DMARC and CRM Integration: Best Practices
• Innovative Approaches To Search And Social Advertising
• The Future of Programmatic Advertising and AI’s Role in Automating Ad buying
• Martech and the Subscription Economy: Adapting to New Consumer Behaviors

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter

Episode 210: The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo

Episode 209: B2B SaaS Marketing and MarTech Best Practices with Ryan Nelsen, CMO at StackAdapt