What does it take to build ROI driven ad formats in a crowded digital market? And how can marketing leaders and CMOs use optimized tactics to deliver integrated customer experiences? Find out from our latest martech highlights of the week:

Marketing Tech Quote-of-the-Week!

There’s a massive opportunity for AI to combine data from across customer touchpoints to drive truly personalized, 1:1 marketing. This is something the industry has been talking about for years, but few have actually delivered on. With AI, every company can have the tools needed to provide personalization across the customer journey for each individual customer,  something we’ve come to expect from big companies that have the resources.

–Chris Koehler, CMO at Twilio

MarTech Shout-out-of-the-Week!

HubSpot 

HubSpot is an AI-powered martech platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot’s integrated platform enables you to grow your business faster by focusing on what matters most: your customers.

Top MarTech News of The Week: 17^th to 21st June

• GrowthLoop Launches Computed Attributes Generative AI Feature Powered by AWS to Increase Productivity and Deliver Hyper-Personalized Campaigns
• Constructor Raises $25M Series B Led by Sapphire Ventures, Tripling Valuation to $550M
• ResponsiveAds Unveils Fluid Ad Creator with Creative Studio 4, Optimizing Omnichannel Digital Ad Creation and Automation
• Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry
• Hark Raises $3.5M Seed Round to Reinvent Voice-of-Customer Programs for the AI Era
• Scoop Analytics Announces $3.5M in Seed Funding from Ridge Ventures, Engineering Capital, Industry Ventures
• Fullcast Acquires Datajoin to Unify Customer Journey Analytics
• WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
• NinjaCat Launches AI Insights Generator: A New Era for Automated Marketing Reporting at Scale
• SOCi Unveils SOCi Chat, Enhanced AI-Powered Chatbot for Multi-Location Businesses
• Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies

MarTech QnA with the Expert

To effectively utilize customer insights, it is important to leverage tools that capture and analyze conversational data across various channels. In an era where consumers engage with brands through a wide variety of channels, from chatbots to social media to email to phone, customers expect consistent and attentive interactions across all.

–Carlos Aragon, Senior Director, Product Marketing @ Vonage

 

MarTech Articles on First-party Data, MarTech CDP myths, Marketing Tech Measurement Tactics and more!

• Wellness Plan for Email Marketing: How to ensure your campaigns achieve peak performance
• Mastering First-Party Data Part 2: Essential Insights for APAC Marketers
• More than Operational Efficiency: How AI is Building the Next-Gen Affiliate Partnership
• The Evolution of SEO: Embracing the M.E.E.E.A.T. Framework
• How CMOs Can Deal with Misinformation 
• Common CDP Myths Busted: What a CDP is and Isn’t
  
• Marketing Measurement Tactics: What Today’s Marketers Don’t Measure Enough Of
• AI Powered MarTech – A Snapshot of The Latest AI Innovations
• Marketing Qualified Lead Generation Strategies: Top Tips and MarTech That Helps
• Customer Engagement: Moving from Value Creation to Value Expansion
  
• Creating Engaging Ad Formats for the Modern Consumer
  
• Email Address Intelligence: Dos and Don’ts: What Marketers Should Keep in Mind
• Consent-Based Marketing: Fundamentals To Keep in Mind

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power