What’s defining the state of martech and martech adoption through 2025? Find out from this week’s martech weekly highlight by MarTechSeries:

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Marketing and Marketing Tech Quote-of-the-Week!

Marketers play a pivotal role in shaping their organization’s approach to AI. It’s not just about implementing the latest AI technology or tool, but rather strategically integrating AI to drive more operational efficiencies while creating breakthrough customer experiences.

– Maria Robinson, Chief Marketing Officer @ Airship

Top MarTech News of The Week – 24^th March to 28^th March 2025

• Monetate Unveils Next Chapter in AI-Powered Commerce with Launch of Orchid AI
• Kibo Introduces Agentic Commerce: AI-Powered, Instant-Deploy Shopping and Business Optimization
• Genesys Expands the Customer Engagement Continuum with Social Listening
• EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success
• AdMaven Introduces an Advanced Platform for Publishers
• Constructor Unveils Retail Media Suite with Personalized Sponsored Listings and Retail Media Network Integrations
• New Avaya Study Finds AI Orchestration is Revolutionizing Customer Experience in the Contact Center as Large, Global Organizations Shift to Hyper-personalized Engagement
• 6sense Introduces Intelligent Workflows to Streamline Marketing Operations and Boost Campaign Performance
• Chord Raises $5.5M to Launch the Smarter CDP for AI-Driven Commerce Marketing
• Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing
• Braze Announces Agreement to Acquire OfferFit

Top MarTech Articles on Marketing Data, Video Interactivity, Marketing for GenZ and more!

• The Future of Marketing Data Integration: Why Consolidating Data Sources is Critical for Effective Decision-Making in 2025 and Beyond
• Embracing Video Interactivity for a Competitive Edge in Advertising
• The Battle Against Martech ‘Enshittification’: How Businesses Are Fighting Back
• Move Over, Big Tech: Why Smaller Players Must Lead the Next Advertising Revolution
• Leveraging Martech to Define, Analyze, and Strategically Act on your Total Addressable Market (TAM)
• AI Tools For Video Creation: How Can Modern Marketers Benefit From These Tools?
• Martech for Gen Z: Connecting with the Most Digitally Native Generation
• Using MarTech for Good: Using Technology to Drive Social Impact

MarTech Q&A of The Week

A TAM can only get brands so far. To drive acquisition, brands must perform advanced clustering to organize and filter massive datasets into more actionable segments, contextualizing opportunity analysis at scale. This builds a Serviceable Addressable Market (SAM), which focuses on the keywords and opportunities most relevant to client offerings. It gives brands a focused starting point to build high-impact content that continuously positions the brand as a relevant and visible resource as online search evolves.

– Patrick Danial, CTO and Co-Founder at Terakeet

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys