Catch the latest martech and adtech trends powering inclusive advertising along with the newest GenAI capabilities enhancing marketing and media business models in this week’s martech highlight:

________

Marketing and Marketing Tech Quote-of-the-Week!

In fast-paced industries like AI and tech, small iterations on existing marketing ideas can have an enormous impact. This is especially true if you’re a marketer at a hyper-growth startup and need to be economical and see results quickly. If something isn’t working, rather than completely overhauling your strategy and starting from scratch, consider making quick, agile and incremental updates: refine content strategies, tweak SEO, and so on.

– Steve Rotter, CMO at DeepL

Martech Shout-out-of-the-Week!

NielsenIQ 

NielsenIQ offers a complete and clear understanding of consumer buying behavior that reveals new pathways to growth.

Top MarTech News of The Week: 21^st to 25^th Oct

• Alltold & Innovid Collaborate on First-of-its-Kind Analysis on the State of Inclusive Advertising in CTV
• Ramdam Raises $3.15 Million to Scale its AI-Powered Creator Ad Platform, Boosting Performance for Brands
• SundaySky Launches Generative AI Media and Advances AI Copilot, Further Simplifying Video for Businesses
• Cloudinary Unveils Enhanced API-first DAM Platform
• Infobip and Oracle Collaborate to Build Global Omnichannel and Chatbot Integration
• Acquia Releases New AI Capabilities for Digital Asset Management

MarTech QnA with the Expert

There are now more platforms than ever supporting remote and hybrid events, and their capabilities continue to improve. As marketing technology advances, event marketers can create increasingly personalized experiences. This includes tailored communications, customized landing pages, and individualized agendas, all designed to make each participant’s experience feel unique and special.

– Michael Nilsson, CEO and founder of AddEvent

MarTech Articles on Website speed optimization, driving creative growth with martech, GTM with AI and more! 

• Your Website is Fat: Four Brands Share Best Practices to Optimize Images, Reducing Page Weight
• Five Tactics for Powering a Creative Growth Engine
• New Influencer Vetting Tool from Lightricks Allows Marketers to Scale Campaigns Safely 
• Building A successful GTM strategy for AI-based products
• How Pro Sports Teams Are Leading the Way in Fan Engagement Through Technology
• What is an Open-Source CDP?
• The Top Reasons Marketers Replace Martech
• The Future of Work for Marketers: How MarTech is Reshaping Marketing Teams
• Marketing Cloud vs. CDP: Which is the Ultimate Tool for Delivering a 360° Customer View?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable

Episode 214: Balancing the AI, Automation and Human Connect in Revenue and Sales, with: Shane Evans, Chief Revenue Officer at Gong

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater