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Comscore Television Viewing Data Helps Predict Advertising Audience Decline

New Research Utilizes Artificial Neural Networks, Harnesses Comscore's Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings. The partnership has…

CCPA Insights Series Part 1: Understand the Value of First-Party Data

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

Complexity and Cost the Biggest Barriers to Digital Marketing Transformation, New Study Reveals

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process. To help B2B companies, Stein IAS has launched The Post Modernizer, an app to simplify and fast track the development of advanced, martech driven transformation roadmaps. Marketing Technology News: X-Mode Acquires Location Data Assets from UK-Based Location…

New Study by Tealium Reveals the Customer Data Platform Landscape is Changing, and Organizations are Struggling to Navigate It

The report highlights how internal silos, changing data privacy laws and general confusion around what a CDP does are preventing companies from getting the most from their data. With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as which CDP is right for each specific business or organization. Tealium, the market leader in the customer data platform industry, released the "Tealium State of the CDP Report 2020” which details…

Precima Presents the Latest Trends in Digital Shopper Personalization at NRF’s 2020 Big Show

Precima, a global retail strategy, analytics and cloud software company that provides data-driven solutions to retailers, is starting off the new year sharing impactful research on how shopper behaviors are changing the way retailers need to engage them in an Exhibitors Big Ideas session at the National Retail Federation’s Big Show 2020. The session, which includes data and insights from the latest research from IDC, sponsored by Precima, titled: Personalization is Driving Digital Food Retailing, will be presented by…

NRF Vision 2020 Update: Channable Debuts in the US with New BigCommerce Integration

Channable has Launched BigCommerce Integration and PPC Price Extension Functionality at NRF Vision 2020  Today, Channable, a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. Due to customer demand, the company also announced its BigCommerce integration and PPC Price Extension functionality. Read More: KWI Unveils New, Dynamic Improvements to Its POS Platform ... Channable Leveraging…

True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome™, the largest connected data set for fashion. Retailers can use the Fashion Genome™ to insert style, fit, and size recommendations into every phase of the customer journey. “We’re thrilled to partner with True Fit and further help retailers harness…

Independent Study of Customer Data Reveals 164 percent ROI, Hardware and Software Cost Savings Driven by NCR Technology

NCR Corporation, the leading technology provider for the retail industry, released findings from their commissioned Total Economic Impact™ (TEI) study, conducted by Forrester Consulting. “Creating the experience that customers expect today is a tall order for many retailers grappling with legacy systems” Through NCR customer interviews and data aggregation, the TEI study found users of NCR Software Defined Store realized a 164 percent return on investment over three years, with most customers recouping their spend within…

Resulticks to be Featured on the Big Ideas Stage for NRF 2020 Vision

Real-time omnichannel marketing automation leader will explore five essentials of customer engagement with NRF marketing pros Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it will be a featured presenter on the Big Ideas stage at NRF 2020 Vision, Retails Big Show. The announcement comes on the heels of the company's new offer management capability announcement and its ongoing North American expansion. Resulticks executive vice president of sales, Sophie…

Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data

Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of potential use cases they were unaware of. While increasing government regulations like GDPR and CCPA provide broad consumer protections, the sensitivities of location data require more nuanced controls for consumers to decide if and how that data is used.…

Fortune 500 Betting Big on Sales Coaching and Gamification

Enterprise Sales Teams Are Investing in Sales Coaching Software to Compete in 2020 Fortune 500 companies are investing heavily in sales coaching and gamification software to put them ahead of competitors in 2020. Formal sales coaching programs are shown to increase win rates by 28%, according to CSO Insights. More enterprise and mid-market companies are seeking out sales coaching and gamification software providers, like Ambition, to bring automation, consistency and engagement to their sales coaching initiatives.…

Softeon to Feature Powerful Fulfillment Suite at NRF Big Show 2020 in New York City

Softeon, a global supply chain software provider with the industry's best record of customer success, will be demonstrating its powerful fulfillment suite of solutions as part of the National Retail Federation’s “Big Show,” held at the Javits Center in New York City from Jan. 12-14, 2020, in Booth 3942. Softeon’s roster of retail and eCommerce customers continues to grow and includes companies in apparel, shoes, jewelry, hard goods, C-stores and more. Christopher Teufel, CIO of Omnichannel retailer Duluth Trading…

Sisense Announces Merged Product Evolution: Periscope Data is Now Sisense for Cloud Data Teams

Sisense for Cloud Data Teams product will continue to innovate, delivering complex analysis for data science and engineering teams Sisense, the world's leading analytics platform for builders, announced that Periscope Data is now branded and sold as Sisense for Cloud Data Teams. The two companies announced their merger in May 2019, bringing together a unified, independent, and end-to-end BI and data analytics platform. Since May, the company has successfully integrated the two companies' cultures and delivered several…

LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

Recognition Reflects Company’s Pioneering Role in Revenue Operations as “Game Changing” New Go-To-Market Paradigm for Accelerating Growth in B2B LeanData, the leading provider of Revenue Operations solutions, announced it was named one of the top two finalists for Marketing Tech Company of the Year in the category of Data Platform & Analytics in the 2020 DMN Awards. The company was shortlisted for the top spot this year in recognition of its role as a frontrunner in the emerging Revenue Operations market.…

My Size to Release MySizeID App 2.0 Version With New Features at NRF 2020: Retail’s Big Show

My Size to introduce new FIT graphical consumer facing feature and analytics dashboard for retailers My Size, Inc., the developer and creator of smartphone measurement solutions, today announced that it will be releasing the MySizeID app version 2.0, packed with new features at the National Retail Federation (NRF) 2020: Retail's Big Show on January 12-14 at the Jacob K. Javits Convention Center in New York City. NRF 2020: Retail Big Show is the world's largest retail conference and expo with more than 38,000 industry…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

Contentsquare Issues Global Online Holiday Shopping Data Focused on Retail Fashion

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber…

Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acquisition of Nielsen Music. The acquisition reunites the industry’s leading music consumption platform with the preeminent…

NFL Football on Twitch Gaining Yards According to Torque Esports Data Experts

Stream Hatchet reveals 34 per cent growth in total views for the NFL's partnership with Prime Video and Live Stream on Twitch Torque Esports Corp. - The National Football League's efforts to expand its audience to younger fans through online streaming is "gaining yards" after its second season on Twitch was completed last week. Last Thursday's game between the Baltimore Ravens and the New York Jets achieved nearly 1.2 million video views – a dramatic increase from 321,147 who tuned into the opening Thursday Night…

IBM Data Science Elite Team Helps Propel IBM to #1 in Global AI Market Share

Elite Team of Dedicated Data Scientists Advance the Journey to AI for more than 130 IBM Customers IBM announced momentum and growth for its vaunted Data Science Elite Team, which has helped propel IBM to number one in global AI market share by revenue as ranked by IDC. In addition, the Elite Team has played a key role in helping close the data science skills gap, through unique academic programs. To date, the Data Science Elite Team has grown to almost 100 data scientists around the world and has been deployed on more…