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Customers Are Changing, So Should Marketing

Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers. At the same time, it also presents major opportunities, concludes new research from The Conference Board. The report, Customers Are Changing, and So Should Marketing, is based on a…

Xillio Named Charter Member of Microsoft Content Services Partner Program

Xillio today announced that is has been named a charter member of the Microsoft Content Services Partner Program for the year of 2020 Xillio, a leading provider of ECM legacy content migrations to modern platforms like Microsoft 365, today announced that is has been named a charter member of the Microsoft Content Services Partner Program for the year of 2020. Microsoft recognized Xillio as “Microsoft Preferred” for its proven content services solutions helping companies moving systems from one operating environment to…

WeCommerce Acquires the Leading Shoppable Instagram & UGC Content Platform, Foursixty

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…

Studio45 Now Offering Digital Marketing Services in Dubai

Studio45 – the best SEO company in India –has stepped ahead to cater to Dubai businesses. Times are tough, not only for humans but for the economy too. It has affected many sectors of the economy worldwide, indicating a staggering recession. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience Studio45 has taken initiative to help businesses with SEO services in India as well as Dubai during this tough time. "After getting featured in TIMES OF …

LiveXLive And Baeble Music Enter Into A Content, Distribution And Revenue Share Agreement

Over 1,000 Hours of Content from Baeble Music Expands LiveXLive's Channel Offering Deal Expands LiveXLive's Distribution Reach to 35 Platforms, including Apple TV, Android TV, Comcast X1, Roku, Samsung TV, XUMO, and XBox and Increases Revenue Potential  LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive will distribute its content across the Baeble Music platform, including LiveXLive's unique and exclusive…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Stallios (Social), CloudScale365 (Unified Communication), Nuxeo (Content), Demandbase (ABM), and NICE (Automation). Stallios – the Next-Generation Social Network Is Launched Stallios inc, the technology company on a mission to create the next-generation social network where everyone can monetize their time and creativity by earning a stable income, has finally launched the social…

MetaMedia And Visaic Launch Global Content Delivery Network Built On Microsoft Azure To Revitalize Cinemas

The cloud-based MetaMedia Entertainment Network™ will help cinemas re-emerge, streamlining operations and creating new revenue opportunities To help movie theaters add new capabilities as they reopen around the world, MetaMedia and Visaic announced the deployment of a global cloud-based content delivery network for secure delivery of films, trailers, marketing and advertising content, esports and live streamed events to cinemas. Built on Microsoft Azure  the MetaMedia Entertainment Network™ will support rapid global…

Glory Star New Media Group Holdings Limited Completes Content Production Programs for Multiple International Luxury Brands

Glory Star New Media Group Holdings Limited, a leading mobile and online digital media and entertainment company in China, announced that it has successfully completed content production programs for multiple international luxury brands, including Fendi, Prada, Gucci, and Burberry. Marketing Technology News: Payment Terms, Shipping and Online Trade Shows on Alibaba.Com According to the Luxury Goods Worldwide Market Study, Fall-Winter 2019 report produced by Bain & Company, the worldwide demand for luxury goods…

Act-On Software Debuts New Product Capabilities, Brand with Growth Marketing Focus

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

Nuxeo Launches New “Content Journeys” Podcast Series to Examine the Role of Content in Business

Monthly discussions examining the journeys organizations take with their content and how it can be used by businesses to build competitive advantage Nuxeo, the leading cloud-native Content Services Platform, today announced the launch of "Content Journeys," a new monthly Nuxeo podcast series providing valuable lessons in how organizations can build competitive advantage from content. Hosted by Nuxeo Director of Product Marketing Alan Porter, Content Journeys is a monthly discussion about the world of content in…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Target Data (Customer Experience), Button (Mobile commerce), Contentstack (Content Management), Commvault (Data Management), and C3.ai (Artificial Intelligence). Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue through Omnichannel Experiences and E-commerce Target Data, a full-service marketing agency that helps brands…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Contentstack Wins Second Consecutive Gold Stevie Award in Content Management Solution Category

Company Also Recognized by G2 Crowd with a Slew of Badges for Spring 2020 Based on Positive Customer Reviews Contentstack, the leading Content Experience Platform, announced the company was named a Gold Stevie® Award winner by the 18th Annual American Business Awards® in the Content Management Solution category. The Stevies judges are executives from all over the United States and they scored organizations on qualities such as innovation, integrity, effectiveness, creativity and growth. Judges specifically highlighted…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…