What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to? These questions…
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“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique…
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Ping Provides Cloud Your Way Identity Solutions That Accelerate Digital Business Initiatives Ping Identity, a pioneer in Intelligent Identity solutions, announced significant updates to the Ping Intelligent Identity™ platform, including…
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"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what…
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Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the…
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"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to…
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New Data Engineering, Data Lake, and Enterprise Data Warehouse Solutions from Informatica Now Available on AWS Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web…
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Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives  Merkle, a leading technology-enabled, data-driven performance marketing agency, now…
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ISG experts to explore IA proofs of concept and centers of excellence Information Services Group, a leading global technology research and advisory firm, will reveal how enterprises can achieve rapid and sustainable intelligent automation…
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Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics…
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Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what happening to marketers in the major life purchase markets—mortgage, autos, insurance, education—every day. They’re spending a lot…
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Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco's ­­Audience Engagement Capabilities 3radical, developer of the Voco audience engagement platform, is launching its Content Hosting Interface, enabling…
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TeleSign, a global leader in mobile identity, announced a new partnership with Bouygues Telecom. The partnership will enable Bouygues Telecom to protect its users from online fraud activities such as Account Takeover (ATO) through Sim Swap…
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Enhances PayPal's value proposition with an extensive set of consumer commerce capabilities PayPal Holdings, Inc.announced that it has agreed to acquire Honey Science Corporation, a rapidly-growing technology platform for shopping…
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Medallia, Inc., the global leader in experience management announced that Wynn Las Vegas, a Medallia customer for five years currently experiencing the highest NPS scores in the resort’s history, has expanded its customer experience program…
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London-Based Startup AIMS to Democratize E-Commerce with the World's First Digital Marketing Employee Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants…
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Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership with LiveRamp—the trusted platform that makes data accessible and…
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Tata Consultancy Services' Hub to Explore New Use-cases Across Industries That Help Enterprises Innovate Faster, Deliver Superior Customer Experiences and Generate New Revenue Streams Tata Consultancy Services (TCS),  a leading global IT…
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