It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new…
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What is Customer Experience Management (CEM)? Google it and you’ll find various definitions that explain this currently-buzz worthy concept. We live in the age of the customer and it’s time to clarify what CEM truly means. Before I get…
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CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through…
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Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as large a portion of a highly diverse customer base as possible. Yet, driving revenue means…
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A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates. The shift from simply discussing the…
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"In the case of identifying a customer’s likelihood to buy, triangulation of multiple signals and effectively dealing with conflicting answers hold the keys to better contextual data management." On Marketing Technology MTS:  Tell us…
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Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands…
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Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics…
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"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will…
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When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson…
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How to find the right AI platform for B2B marketing and sales success A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study…
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