MRP to Showcase the Effect of Predictive Analytics on Marketing Strategy at SiriusDecisions 2017 Technology Exchange

Executives Will Discuss Ways To Operationalize Predictive That Improve Sales And Marketing Efforts MRP, a global predictive intelligence and customer acquisition company, will present case studies on its predictive analytics and account-based marketing services and how they help B2B companies align their sales and marketing approaches into one specific strategy at the SiriusDecisions 2017 Technology Exchange on October 31 in Austin, Texas. "We are looking forward to partnering with SiriusDecisions to…

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…

Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and audience intelligence platforms Beanstalk Digital, a full-service agency headquartered in Dallas, Texas, announced the launch of Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy. The new entity will broaden the Beanstalk Digital service line with the ability to report and execute data-driven projects to optimize product, branding, content and ongoing…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach's Predictive Marketing Cloud Targets Leads for Top Brand and Agency Clients; 20 Billion Leads and Counting Reach Analytics, the leading provider of predictive marketing for brands and agencies, announced reaching a major data milestone, scoring over 20 billion leads with predictive modeling, leading to an increase in campaign targeting of 55% on average and an increase in campaign ROI from 3-10X. The Reach predictive cloud offers brands and agencies something they've never had access to before, specifically the…

Reach Analytics Chosen As Predictive Marketing Partner By V12 Data

Reach Analytics, the leading provider of self-service predictive marketing for brands, agencies and nonprofits today announced a partnership with V12 Data, providing them Reach's real-time predictive modeling platform. V12 Data is an omnichannel data powerhouse, and the industry leader in automotive data, who powers the right connections through the right channels at the right time with their market-leading data solutions, real-time technologies, and powerful analytics. Due to growing market demand, V12…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

Syniverse and RealNetworks Collaboration Brings Kontxt-Based Machine Learning Analytics to Block Spam and Phishing Text Messages

The First End-to-End Messaging Visibility Platform Allows Mobile Operators and Internet Service Providers to Identify, Analyze and Prioritize Messages Syniverse and RealNetworks have announced they have incorporated sophisticated machine learning (ML) features into their integrated offering that gives carriers visibility and control over mobile messaging traffic. By integrating RealNetworks’ Kontxt™ application-to-person (A2P) message categorization capabilities into Syniverse Messaging Clarity, mobile network operators…

Atrium Achieves Salesforce Master Navigator Designation for Delivering Expertise in Einstein Analytics

Atrium leverages Salesforce Einstein Analytics to accelerate business transformation for enterprises Atrium, a next-generation consulting company that leads enterprises through business transformation with AI and analytics, announced it has achieved Salesforce Master Navigator designation for delivering expertise and depth of knowledge in the Einstein product family. Today, artificial intelligence (AI) is becoming crucial to the success of enterprise businesses. To help with enterprise AI adoption, Atrium provides…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Manthan Deploys Restaurant Analytics Solution Across 400+ Pizza Hut Outlets in the UK

Boosts efficiency and revenues across functions Manthan, a leading AI-powered Advanced Analytics company, today announced that it has successfully deployed Restaurant Analytics Solution across Pizza Hut Delivery outlets in the UK. The global pizza giant had zeroed-in on the solution to empower their business owners with easy-to-use insights to make informed business decisions, thereby enhancing business efficiency and revenues. The solution has been deployed across functions including sales, marketing, operations, guest…

Dun & Bradstreet Powers New Analytics Studio with Alternative Data Sources

Best-in-class B2B data and state-of-the-art technology deliver agile analytics to clients instantly Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has announced the availability of D&B Analytics Studio, a secure, cloud-based analytics platform that provides clients with a single, integrated solution to seamlessly explore, synthesise and operationalise data and analytics in order to remain competitive in the era of digital transformation. The wide array of development…

CallMiner Achieves 30% Compound Annual Growth Rate as Demand for Speech and Customer Interaction Analytics Surges

New customers, funding and top customer satisfaction set the stage for another decade of growth, innovation and market leadership CallMiner, the leading provider of artificial intelligence (AI)-fueled speech and customer interaction analytics, has recorded another strong year of growth amidst growing demand for its technology worldwide. In the fiscal year ending Dec. 31, 2019, the company closed a $75 million investment from Goldman Sachs, and reported a three-year compound annual growth rate (CAGR) of 30%. Marketing…

TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions

Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its customer-base by delivering exceptional experiences. Based in the Netherlands, TP Vision is a consumer electronics key player in the world of audio visual digital entertainment focusing on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and…

ThetaRay Acclaimed by Frost & Sullivan for its AI-powered Advanced Analytics Platform

ThetaRay's solution can spot suspicious behavior within large, complex datasets; accurately detect Unknown Unknowns; and reduce costly false positives Based on its recent analysis of the European Artificial Intelligence (AI)-based Big Data analytics market, Frost & Sullivan recognizes Israel-based ThetaRay with the 2019 European Enabling Technology Leadership Award for its advanced analytics platform and self-learning, Artificial Intuition-based solutions. The platform can detect suspicious behavior, emerging risks…

Xactly Launches ‘Xactly Show Me’ to Enhance User Experience by Aligning Analytics to Business Results

New Add-On Solution Embeds Training Into Xactly Platform, Bridges Knowledge Gaps and Boosts Adoption Xactly, the leading innovator of Sales Performance Management (SPM) software, announced the release of ‘Xactly Show Me’, a built-in product functionality within the Xactly platform that enables customers to improve onboarding time, increase administrator knowledge, and boost user adoption. The technology— which is powered by Pendo Adopt, an OEM product from Pendo—integrates employee training directly inside Xactly to help…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…

Bay Area Scientific Analytics Company Unveils Academic Impact Analytics and Networking Platform for Scientists and Researchers: Impactio

Impactio, Inc. recently announced the launch of the world's first academic impact analytics and networking platform to provide both researchers and scientists with free tools needed to enhance their careers. Impactio empowers users with professional networking, academic CV profiling and automatic research impact analytics based on traditional citation metrics, journal ranking and alternative web impact metrics. Registered members of the scientific community can get free visualized impact reports attached directly on their…