TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Nielsen Global Connect Acquires Merchandising and Analytics Solutions Leader Precima®

Nielsen Global Connect announced today that it has completed its acquisition of Precima®, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. (NYSE: ADS). Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions. This deal brings Precima’s loyalty data-backed…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. Guavus With its AI/ML-based Reflex platform and…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. With its AI/ML-based Reflex platform and products, Guavus uniquely breaks down the…

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street's proprietary film comparison data to optimize planning and evaluation Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore. Film…

Ticker Tocker Brings its First Predictive AI Layout to their Platform

AI Layout release proves Ticker Tocker's unique ability to develop custom trading layouts for it's Leaders Ticker Tocker, a social marketplace comprised of trading Leaders who provide real-time actionable trades and trading tools, announced the release of their first Leader layout powered by an AI algorithm. As a part of Ticker Tocker's mission of providing Leaders a platform to be able to monetize their expertise, Ticker Tocker has worked hand-in-hand with a new fledgling AI prediction platform, Adhara, to create a…

Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network. As a network partner, Bedrock now offers streamlined access to insights, visualization and reporting to customers who buy CPG data from Nielsen, the global leader in consumer and market data. The…

Revenue Analytics Unveils FareVantage™, Next-Generation Revenue Management for Passenger Rail

Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics solutions, announced the launch of FareVantage™, a breakthrough Revenue Management System (RMS) for the passenger rail industry. FareVantage™ is the only RMS powered by advanced analytics and built specifically for modern train operators. With state-of-the-art automation and intelligence,…

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

Merkle to Demo Advanced Analytics and Measurement Solution at Tableau Conference 2019

Merkle, a leading technology-enabled, data-driven performance marketing agency, will be showcasing Archie – Merkle’s centralized analytics platform – at Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management. Marketing Technology News: LinkedIn Sales…

Tableau Expands Relationship with Amazon Web Services, Launches Modern Cloud Analytics Program to Accelerate Customers’ Cloud…

Modern Cloud Analytics Partners InterWorks, Slalom and TEKsystems Showcase New Offerings during AWS-Sponsored Cloud Day at Tableau Conference 2019 Tableau Conference 2019, Tableau Software, a leading analytics platform, expanded its strategic relationship with Amazon Web Services, Inc. (AWS), announcing Modern Cloud Analytics (MCA), a new initiative designed to help customers unlock the power and flexibility of self-service analytics in the cloud. MCA leverages the analytics and cloud expertise of two industry pioneers and…

Exasol Teams up With Looker to Deliver Best In-Class Analytics Experience to Customers

Together, Exasol and Looker Integrate to Power Data Democratization With Unrivaled Performance Exasol, the analytics database, announced that it has joined the Looker Partner Network ecosystem. The arrangement enables customers to transform their business by providing a single source of truth for accessing and gaining insights into data. As a member of the Looker Partner Network ecosystem, Exasol plays a critical role in the program’s mission to empower individuals and companies by offering data analytics and business…

Atrium Expands Enterprise Analytics Capabilities with Tableau Partnership

 Atrium combines leading analytics technology platforms, Artificial Intelligence (AI) expertise and industry acumen to help Tableau customers identify business transformation opportunities Atrium, a next-generation consulting company that leads enterprises through a business transformation with AI and analytics, announced a partnership with Tableau Software, the leading visual analytics platform, in order to further assist enterprises in leveraging their data through the power of AI. Atrium’s service offerings, powered…

Financial Institutions Enhance Customer Value with New Predictive Marketing Capabilities from Raddon

Institutions Can Leverage Transaction Data to Better Understand Customers, Increase Relevancy and Boost ROI Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors. Predictive Analytics from Raddon allows financial institutions to build deeper relationships with members and customers through sophisticated targeting…

SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world's largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability solutions and performance insights. SparkPost powers the world's largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource's inbox performance insights and reputation management will help SparkPost deliver the…

Teradata and Deutsche Telekom Strike Strategic Partnership to Make German SMBs More Successful Through Data, Analytics

Teradata Becomes Deutsche Telekom’s Central Partner for Providing Data Analytics to Customers, Teradata Vantage Is Added into Deutsche Telekom’s Portfolio of It Solutions for Smbs, Deutsche Telekom Develops the “Digital Sales Assistant” Teradata, the cloud analytics company delivering Pervasive Data Intelligence, and Deutsche Telekom, announced a strategic partnership at Digital X in Germany, where Oliver Ratzesberger, President and CEO at Teradata, and Hagen Rickmann, Director Business Customers at Telekom Deutschland,…

Dremio’s Data Lake Engine Enables Breakthrough Speed for Analytics on Data Lake Storage

Dremio 4.0 Dramatically Improves Performance and Delivers a Self-Service Semantic Layer for Data in ADLS, S3, and Other Data Sources Dremio, the data lake engine company, announced the release of its Data Lake Engines for AWS, Azure, and Hybrid Cloud. This version of Dremio’s open source platform includes advanced columnar caching, predictive pipelining, and a new execution engine kernel delivering up to 70x increases in performance. “We process hundreds of thousands of transactions on a daily basis and produce insights…

Mix Limited Unlocks Power of Data Using Halo’s Analytics Platform

Leading New Zealand Skincare and Cosmetic Manufacturer Attracted by Halo’s Ease of Use, Local Service and Cloud Architecture Halo, a division of Logility, Inc., announced that Mix Limited, a leading skincare and cosmetic manufacturer in New Zealand, has selected Halo as its preferred provider for self-service analytics and reporting. Using Halo’s proven cloud-based, user-friendly analytics platform, the Mix team will gain faster access to critical sales and financial data to support business growth. Marketing…

The Future of Business Intelligence: Invisible Analytics and Embedded Insights

The best analytics are invisible. Now, there’s a whole industry devoted to creating compelling visualizations meant to take complex, dynamically unfolding events and making them instantly comprehensible and insightful. These visualizations are beautiful but, alas, they represent a creative workaround for technology’s inability to deliver what we really want - an answer, right when we need it. Analytical dashboards are designed to get you the answers to your pressing questions as fast as possible. No matter how well…

How Can Location Analytics Help Retailers to Boost Sales?

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their latest location analytics engagement for an organic food retailer. This success story analyzes the factors that enabled the client to assess the business potential for existing and potential stores to set an internal business target. #Locationanalytics in the retail sector is indeed the silver bullet for retailers looking at gaining a leading edge in the…