How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

Wurl Network Surges Past 400 Channels

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it now carries more than 400 streaming channels — more than any other independent network. The newest channels to join the Wurl Network come from such leading video producers as A+E Networks, AMC Networks, Bloomberg Media, Endemol Shine Group, Game Show Network, Janson Media and Travelxp. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record…

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

Rubicon Project, the global exchange for advertising, and Telaria, the complete software platform that optimizes yield for leading video publishers, announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI. .@RubiconProject and @TelariaVideo…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions

Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription…

Comscore Launches Brand Suitability Protections for Coronavirus Content

New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in Coronavirus and epidemic-related content. This new protection gives advertisers the ability to fine-tune their brand safety…

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

VDX.tv, A New Business Division of Exponential Interactive, Is Expanding Into the United Arab Emirates

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in…

Wurl Reaches 100 Million Connected TVs, Delivers 1.2 Billion Targeted Ads in First Full Year Since Launch

Fourth-quarter key metrics up across the board; revenue triples from Q4 2018 to Q4 2019 Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree…

Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency Valassis, the leader in marketing technology and consumer engagement, announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO…

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October…

Bell Becomes Exclusive Canadian Partner for Quibi

Quibi, the upcoming mobile video platform, announced its first partnership in Canada with Bell, the country's largest communications company. Bell becomes Quibi's exclusive Canadian marketing partner in the telecommunications category and the first Canadian provider of daily content for the new platform. Quibi will launch in Canada on April 6 for the monthly price of Cdn $6.99 with advertising and Cdn $9.99 without ads. News and sports from Bell Media Bell Media, Canada's leading content company, becomes the exclusive…

Waypoint TV Taps Wurl’s Video Distribution and Monetization Services to Deliver its Network to New Platforms

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it is powering the delivery of Waypoint TV, a go-to destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus. By joining the Wurl Network, Waypoint is making its more than 1,000 hours of fishing and hunting shows and films from over 70 top producers more accessible to its community of millions of viewers. Leveraging Wurl's video distribution expertise, Waypoint's extensive catalog…

Facebook Leads Ads – How to Acquire Perfect Facebook Leads

If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors. Over seven million brands actively use Facebook as…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track Their Brand’s Presence On YouTube To Drive…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…