SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results

Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO's Platform Make User Adoption Easier Than Ever In their second announcement of the day, CARTO unveiled a set of enhancements to its software platform designed to make Location Intelligence solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges. Currently, CARTO's Location Intelligence platform turns location data into…

AppOnboard Raises $15 Million In Series A Funding To Empower Mobile Developers

AppOnboard Plans to Accelerate Its Growth and Development to Bring Its Proprietary App Demo Technology to More Developers Worldwide AppOnboard, a mobile technology platform for app developers, has announced it has raised $15 million in Series A funding to further accelerate the development and adoption of its app demo technology. The round was led by Korea Investment Partners (KIP) alongside Mirae Asset Management, Mantaray, MTG, and Runa Capital who join existing investors London Venture Partners, Troy Capital Partners,…

New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments

The trade group, Culture Marketing Council (CMC): The Voice of Hispanic Marketing conducted a study which reveals groundbreaking results on digital behavior across demographic segments. The study said that culture is the driving force behind digital behavior in respect to how information is shared, what platforms are chosen, how demand is absorbed, percolation outside of in-culture spaces and across non-Hispanic African American, non-Hispanic White and Hispanic segments. Organic diversification and a sturdy presence in…

I-COM Announces The 2018 Award Winners at I-COM Global Summit

IBM, Omnicom Media Group, Barclaycard and Mindshare Were Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain. The I-COM award winners were announced on April 10, during one of the most anticipated parts of the I-COM Global Summit 2018: the I-COM Gala Awards Dinner. The 9th edition of the world's leading marketing data & measurement strategy event is being held in San Sebastian, Spain, gathering the brightest of the Smart Data Elite to discuss and network under the…

Vidgo Partners with Float Left to Deliver vMVPD Service Across All Major Platforms

Powered by Flicast, Float Left's Proven and Deployed OTT Solution, Vidgo Will Be Built Utilizing a High-Caliber, Native Framework Across All Platforms Vidgo, an over-the-top (OTT) television streaming service offering popular live linear channels and VOD, has selected Float Left as their technology partner in delivering their premium vMVPD service across all major platforms such as Roku, Amazon Fire TV, Apple TV, Chromecast, Web, and iOS and Android Mobile. The new and improved Vidgo app will offer their subscribers…

New Division Within NCC Media to Sell National Advanced Advertising Solutions

The New Division Within NCC Media Will Help Advertisers Reach Audiences Nationwide With Innovative Technologies That Deliver Precision, Consistency and Accountability Charter Communications, Comcast Corporation and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint. The group will use non-personally identifiable data and targeting capabilities to create…

Concurrent Unveils Software-Defined Content Platform at 2018 NAB Show

Concurrent Offers a Wide Range of Deployment Options – Cloud, On-Premise, or Hybrid – to Store, Protect, Transform and Deliver Content Through Software-Defined Content Platform Concurrent Technology Inc., a Vecima Company, a pioneer in video delivery and storage, will highlight at the 2018 NAB Show how their Software Defined Content Platform is powering the largest entertainment delivery solutions on the planet. With dynamic and adaptable solutions for transcode, storage, origin, and cache, the company's latest…

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What galvanized you to start a CDP? Before ActionIQ, I  founded Aster Data, a pioneer in big data that was acquired by database leader Teradata for $325M. In addition to founding Aster Data, I’ve worked with some of the top global firms across several industries to put customer data in the hands…

Bytedance Partners With BAIR Lab To Foster Future AI Innovators And Entrepreneurs

Bytedance to Sponsor First and Second-Year Students at the Berkeley's Artificial Intelligence Research (BAIR) Lab Bytedance, a leading technology company operating content platforms that enable people to connect with, consume, and create content through machine learning technology, announced that it will collaborate with the University of California, Berkeley to support academic programs at its Artificial Intelligence Research (BAIR) Lab. The Bytedance AI Lab and BAIR will also look to further explore joint research…

Netcore Solutions Expanding Business Into U.S.

Netcore Is Emerging as Asia's Largest Email Delivery Platform Netcore Solutions, a leading marketing technology company formed over 20 years ago, has expanded its international presence with offices in the US, located in the New York metropolitan area. This is a strategic move for the company, serving 3,000+ companies including international brands such as Dominos, KFC, Vodafone, Airtel, Facebook, Cox & Kings, Myntra, Access Bank, Bibli, Malindo Airline, Standard Chartered Bank, Tokopedia, and Traveloka among…

FreeWheel VMR Report: Premium Video On Demand Dominated Q4 2017

Video Monetization Report (VMR) Points Towards the Growing Love for OTT & VOD FreeWheel, recently revealed the findings of VMR of Q4 2017 which basically pointed towards the love of live viewing. Marketers followed up with the audience and saw a promising growth in numbers of Ad views across the US and Europe. This change facilitated publishers, operators, marketers to effectively target the audiences with innovative methods. The data from the VMR presented these major trends and shifts: Over The Top and Video on…

C-Suite TV Announces Content Partnership with BizTV

C-Suite TV's BestSeller TV and Executive Perspectives Live Shows to Air on Hundreds of Broadcast Channels Nationwide on BizTV's Platform C-Suite TV, a streaming digital on-demand business video channel, announced a content partnership with BizTV to air select primetime shows from the C-Suite TV lineup. In return, BizTV, a channel dedicated to providing entrepreneurs with resources to succeed in business, will have select contributors air their programming on C-SuiteTV. BizTV will air C-Suite TV’s primetime shows Best…

Streamroot & castLabs Partner to Simplify Video Streaming

castLabs, a global partner in premium digital video technology, and Streamroot, the provider of the world's most extensive distributed delivery network for OTT video, announced their new product integrations. Streamroot DNA is now fully compatible with PRESTOplay, castLabs' suite of player SDKs which includes an HTML5 player for browsers, as well as SDKs for Android/iOS and desktop apps. Also Read: The Remaining Barriers to OTT Advertising’s Boom Streaming providers using PRESTOplay SDKs can now benefit from the easy…

Deloitte’s Digital Media Trends Survey: Meet the MilleXZials: Generational Lines Blur as Media Consumption for Gen X, Millennials and…

Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour a week "job" American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the "Digital Media Trends Survey" (formerly the "Digital Democracy" Survey). The report found that 55 percent of U.S. households now subscribe to at least one video streaming service, a 450 percent…

Liveperson And Liberty Global Partner To Transform Customer Engagement And Care For The Conversational Era

LivePerson, Inc, the leading provider of cloud mobile and online business messaging solutions, has announced a worldwide partnership with Liberty Global, the world's largest international cable and internet provider, to transform how customers connect to the brand in a new conversational era. This partnership, which initially launches in five countries, will offer conversational two-way messaging to all 29 million Liberty Global customers. It represents another major milestone in the industry's rapid shift to messaging, and…

Tektronix Brings Live and On-Demand Video Content Quality Assurance to Cloud, Virtual Workflows

Sentry Simplifies Quality Monitoring with Expanded Support for OTT/Video Cloud Workflows, Ad Insertion Monitoring, CMAF Support and More Tektronix Inc., an industry-leading innovator of video test, monitoring and diagnostics solutions, announced that its Sentry real-time video quality content monitoring solution now delivers live and on-demand video quality assurance across cloud and virtual streaming workflows. With its latest enhancements, Sentry simplifies quality monitoring across today's complex environments giving…

How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among Others, to Reach a Global Audience of over 700 Million Unique Users for Connected TV As 2018 is poised to become a breakthrough year for connected TV, video distribution platform GlassView is offering an industry-leading solution with innovative technology for matching advertisers with connected TV (CTV) opportunities. GlassView actively leverages Dynamic Ad Insertion (DAI) technology to…

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. Also Read:  GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem The Programmatic & Media industries are…

Beezy PocketFlow™ and Beezy Bot™ Unveiled to Improve Workflow Productivity

Beezy PocketFlow™ Allows Users On-The-Go to Easily Trigger Workflows Using a Natural Language Conversation with the Beezy Bot™ Beezy Inc., the Intelligent Workplace for Microsoft Office 365 and SharePoint – unveiled PocketFlow™, a new mobile app exclusively focused on business processes and mobile productivity. Many workflow solutions send email notifications to users letting them know they need to take action on some item, and most of the times this notification includes a link to an external system. By avoiding context…