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Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

Explosive Demand for Virtual Event Communities Creates Opportunity for Bevy to Lead Category Innovation

Leading brands are using Bevy to transform their Community and Field Marketing programs into a low-cost, revenue-efficient way to drive business impact and generate growth during the COVID-19 pandemic. Bevy, the only enterprise grade Customer-to-Customer (C2C) platform, announced a $15MM Series B investment led by global venture capital firm Accel, with participation from existing investors Ryan Smith (co-founder and CEO, Qualtrics), and Upfront Ventures. A recent study revealed that nearly 80% of founders reported…

Associations with No Place to Meet Are Turning to JUNO, A Live and On-Demand Digital Platform

JUNO is pleased to announce the only all-in-one, live, and on-demand learning platform utilizing four human motivators to engage users and maximize the value of their experience. Gone are the days of multiple platforms, contracts, and vendors to secure ongoing engagement and learning with members. JUNO was built for a post-COVID-19 reality. Greater strain and tighter budgets require a flexible solution to handle the New Normal and beyond. Marketing Technology News: Acoustic Recognized as a Multichannel Marketing Hubs…

99% of Digital Agency Leaders Admit to Mistakes

It can take weeks or months to prepare for a digital ad campaign, but it only takes one mistake to undo all that effort. Digital agency decision-makers recently admitted to encountering not one mistake but several – many in a single week – that cost them thousands of bottom-line dollars. The lost fees and headaches add up fast, harming an agency’s reputation while damaging the brands they were called upon to promote. A recent study done in partnership with Censuswide, “Agency Confessions,” found that 99% of…

The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like Facebook and Google have harnessed users' data, young adults have grown more skeptical about data collection. These younger generations are increasingly distrustful that internet companies are responsible stewards of their most sensitive information, whether it’s being used to target users…

Kasisto Awarded Two Landmark Patents, Enhancing the Intelligence of KAI and the Virtual Assistants it Powers

Patents demonstrate Kasisto's Conversational AI leadership by using data to automate conversational model building and the categorization of critical financial information Kasisto, creators of KAI, the leading digital experience platform for the financial services industry, has been awarded two patents by the U.S. Patent and Trademark Office that promise to significantly advance the power of its Conversational AI technology to manage the intricacies of conversational data, improve model building and to streamline methods…

Increased Demand for Consumer Packaged Goods Creates Atypical Growth Opportunity for Brands

New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer brands with high levels of brand equity and consumer trust, and which consistently advertised through the current marketplace disruption, have been the major beneficiaries of consumer loyalty and expanded market…

Demandbase Launches The ABM Innovation Tour

The four-part virtual experience will highlight what's next in B2B marketing Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the ABM Innovation Tour. The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what's next in B2B marketing. Marketing Technology News: i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication "Despite these…

Outsell Launches New ‘Stimulus’ Packages at Reduced Contract Costs to Help Auto Dealers Generate Sales and Service Revenue

As sales and service efforts recover, dealers need to accelerate their marketing and sales strategies – Outsell’s platform can help Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, launched new packages, using Artificial Intelligence and automation, to stimulate automotive dealers’ sales and service revenue at reduced contract costs, including promoting online channels. Results for Outsell’s packaged solutions are guaranteed, tied to a dealer’s linked sales and Repair Orders…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

New MindTickle Data Illustrates Exponential Increase in Demand for Online Sales Enablement and Readiness

Platform usage from sales readiness leader indicates that customer-facing teams are racing to be remote and ready MindTickle, the leader in Sales Readiness technology, released usage analysis and insights from the MindTickle Sales Readiness platform, indicating a strong demand for online enablement, skills development, microlearning and coaching to support remote readiness. With over 66% daily active user growth from March through April among various industries and 75% new readiness and enablement modules published,…

Top Challenges Digital Marketing Agencies Are Facing

The Digital Marketing world is changing rapidly and the recent COVID-19 pandemic brings new challenges for agencies. Many can no longer rely on the same techniques they’ve used in previous years. Instead, agencies must ride the waves of change and be quick to adapt to stay afloat.  Here’s a look at some of the top challenges Digital Marketing agencies are currently facing. Adoption of New Technology According to the Gartner CMO Spend survey 2019-2020, MarTech spend now accounts for 26% of total Marketing budgets…

B2B Lead Gen Leader NetLine Corporation Joins ABM Leadership Alliance

The content-centric company brings its permission-based, first-party data perspective to help businesses drive pipeline via account-based marketing initiatives NetLine Corporation has announced that it has joined the ABM Leadership Alliance, a coalition which aims to bring industry-leading technology partners and thought leaders together to share best practices, actionable insights and real-life examples of how to launch and scale ABM strategies that drive engagement, pipeline and revenue. Founded by Demandbase in …

Dynatrace Enables Rapid Response to Unpredictable Application Demands Caused by COVID-19

Digital teams leverage continuous automation and AI-assistance to deliver essential business outcomes efficiently and cost-effectively Software intelligence company Dynatrace announced new insights into how organizations across industries are efficiently and effectively managing the unpredictable changes in demand for digital services during the COVID-19 pandemic. “Many of our customers and partners are accustomed to handling predictable demand surges, such as those experienced by retailers during the holiday season or…

Five9 Partners with Zoom to Provide Enhanced Agent-Expert Consultation

Joint Customer Live with Agent-Expert Consultation - Now Offered on Top of Five9 Integration with Zoom Phone Five9, Inc., a leading cloud contact center provider, announced the launch of an Agent-Expert Consultation experience which seamlessly enables contact center agents to access the subject matter expertise of any Zoom Phone users in the organization. As a result, agents can now answer questions more quickly and accurately. PAR Technology Corporation (PAR) is a joint Five9 and Zoom Video Communications, Inc.…

UM’s Global “Consumer Demand Forecaster” Model Helps Marketers Predict Consumer Demand Levels through COVID-19 Crisis

Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, released the Consumer Demand Forecaster, its proprietary machine learning model that predicts the rise and fall of consumer demand in various markets amidst the COVID-19 crisis. The accompanying series of…

ShardSecure Announces General Availability of Microsharding Data Security Solution

ShardSecure, the data protection company whose Microshard technology helps organizations eliminate the sensitivity of data to accelerate cloud adoption, announced the general availability of their ShardSecure Software Appliance. ShardSecure's revolutionary approach to data security uses Microsharding to automatically shred, mix and distribute data in a way that makes it incomplete and unreadable. This ensures that data is protected in the event of a breach, separated from those with privileged access and that the sensitivity…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Five9 Partners with Zoom to Provide Enhanced Agent-Expert Consultation

Joint Customer Live with Agent-Expert Consultation - Now Offered on Top of Five9 Integration with Zoom Phone Five9, Inc., a leading cloud contact center provider, today announced the launch of an Agent-Expert Consultation experience which seamlessly enables contact center agents to access the subject matter expertise of any Zoom Phone users in the organization. As a result, agents can now answer questions more quickly and accurately. PAR Technology Corporation (PAR) is a joint Five9 and Zoom Video Communications, Inc.…

Agency Behind Internet’s Greatest Viral Video Ads to Boost Hard-Hit COVID-19 Business with Free Ad Campaign

Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway" Contest with Multiple Marketing Prizes for Business Who Make the Best Case, Selling the Agency on Why They Should Win Using the Hashtag #PoopToGold Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, more than 1.5 billion views, and helped drive over $450 million in sales with…