Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible. Today, there is a wide world of tech tools available to implement. Media and marketing teams eagerly adopt tech tools by the dozens, organizations worldwide are actively pursuing…

G2 Marks First Million Reviews with Chicago’s Best B2B Tech Companies Reveal

G2 marks milestone by showing Chicago pride and giving a glimpse into the growth of Chicago tech G2.com (formerly G2 Crowd), the world's largest B2B tech marketplace for software and services that helps businesses make smarter buying decisions, has launched its ranking of the Top B2B Tech Companies in the Chicago area in partnership with the Illinois Technology Association (ITA). Founded and headquartered in Chicago, G2 created the list to celebrate reaching its first million reviews. The rankings give a glimpse into…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the…

Key takeaways Trends encompass purpose, human experience, fusion, trust, participation, talent and agility. A common theme across all trends — human connection matters more than anything else. In an increasingly digital world that often lacks a human touch, people can feel more isolated, underrepresented and unfulfilled; all reasons why the human experience is vital today. Digital technologies are making it easier for consumers to navigate through their busy lives, but they can also erode a…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

MarTech Interview with Tom Kulzer, CEO at AWeber

"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." Tell us about your role and journey into Technology. What inspired you to start at AWeber? My journey into Technology began while I was working at a computer hardware firm selling wireless modems in the late-1990s. As a Salesperson, I noticed that Sales were falling through the cracks because of a lack of proper follow-up. So, I coded a program that automated the delivery of…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI

"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues the right use and AI is certainly being overused right now." Tell us about your role and journey into marketing technology. What inspired you to launch JRNI? In 2008, I started working with some of the world’s largest banks, including Bank of America and Merrill Lynch and during my “out of office” time, I enjoyed playing squash. Trying to find a court near my London residence, I found it virtually impossible to find…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

TechBytes with Rebecca Martin, CMO, Calabrio

Rebecca Martin CMO at Calabrio Calabrio's recent report, "Are You Listening? The Truth About What Customers Want in a Digital World" reveals what consumers want from companies. We spoke to Rebecca Martin, CMO, Calabrio, to understand the key takeaways from the report and how marketers could benefit from it.Tell us about your role at Calabrio and the team/technology you handle. I’m the Chief Marketing Officer at Calabrio, which is a customer engagement and analytics software company. My job is to get to the heart of…

BabbleLabs Unveils the Clear Cloud App to Transform On-The-Go Content

BabbleLabs Blends Innovative Technologies to Drastically Optimize Video and Audio Quality. Content Recorded on Clear Cloud App Can Be Filtered to Remove Unwanted Elements Such as Background Noise and Unclear Speech Nowadays, impulsive, outside the studio is one of the best ways to produce fresh and original content. This format allows marketing teams to open a host of options to develop content ideas that appeal to their audience. Just a few years back, content development outside designated recording spaces was a…

RingCentral Announces New Voice Analytics AI Partnerships with Gong.io, ThetaLake, and Velvetech

Introduces Enhancements to Integrations with Box and Google RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced at its annual user conference ConnectCentral, that it is adding artificial intelligence (AI) enabled voice analytics to its industry-leading open platform. With more than 15,000 developers and 1,500 existing integrations, RingCentral is now partnering with Gong.io, ThetaLake and Velvetech to deliver real-time and post-call voice analytics…

Mindmatrix Stands Out in 2018 as the ONLY Vendor Supporting Both, Direct and Indirect Sales Workflows in One Platform

As 2018 Draws to an End, Mindmatrix Proves Itself to Be a Strong Performer in the PRM Space with Its Unmatched Ability to Bring Direct and Channel Sales Enablement on One Platform As 2018 ends, Mindmatrix emerges as the ONLY solution that allows customers to manage all of their sales channels (direct and indirect) from one, single platform. As a strong performer in the PRM space, Mindmatrix stands out for its unique functionality that works to enable both, direct and indirect sales. According to Mindmatrix, bringing…

Enterprise CRM Application Threads Is One of Financial Times ‘Europe 100 Digital Champions’

Integrated, Cloud-Based CRM and Message Hub for Enterprise, Capable of Handling Text, Speech and Scans, Makes the Top 100 from 4000+ Entries Across Europe Threads, the innovative cloud-based enterprise application that records and tracks an entire organisation's messages, contacts, emails and phone calls in one easy-to-use intuitive interface, has been included in the prestigious Financial Times 100 Digital Champions, as part of Google’s ‘Europe’s Road to Growth’ special report. Europe is a hot-bed of highly disruptive…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

Atlas Protocol Joins IAB Tech Lab Blockchain Working Group

Atlas Protocol (ATP) officially announced its joining of the Interactive Advertising Bureau Technology Lab (IAB Tech Lab) and its Blockchain Working Group. It will work with Google, Amazon and others on blockchain interactive advertising technology standards. Atlas team, the world's leading provider of blockchain advertising technology services, has successfully developed Atlas Interactive Ads product platform. With the intention of building a new blockchain interactive advertising marketing infrastructure, this…